Unica Corporation

Elateral MSP is a web-based tool that is redefining how brands go to market. A scalable, flexible, branding system that aims to make communications easy, cost-effective, smart. Elateral MSP is a practical tool that connects all the stakeholders involved in the execution of consistent brand communications. These stakeholders range from Brand Managers, Channel Marketing Executives, DM Agencies, Ad Agencies, Printers, Dealers, Retailers, Sales People and many more. If their brand communications touch multiple parties during their life cycle, then Elateral is the solution for users. Elateral MSP offers a modular approach to meet the needs of Marketers with national brand management challenges to Brands with multi-national, multi-lingual, multi-divisional, multi-currency and multi-channel communications issues. Elateral aims to keep it simple, enabling users to grow from the solution of a local, tactical issue to the establishment of a global brand management platform.

Proof develops technology and data science IP that reveals important relationships that are often masked due to their occurrence over extended periods of time. Proof's correlation engine combines a powerful logic framework and long-proven algorithms to reveal the cause-and-effect relationships – not only between the different parts of marketing, but also between marketing and other parts of the business, like sales.

Aprimo Inc. develops solutions that help marketers manage the business of marketing within an organization and across all external marketing contacts. Aprimo Marketing, a Web-based marketing management solution, aims to facilitate strategic decision-making, empowers integrated campaign and program management, and aims to allow fact-based performance analysis.

Marketo is a provider in Revenue Performance Management. Marketo is a software company focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics. The company sells products for industries including healthcare, technology, financial services, manufacturing, media, and higher education.

MarketingPilot (aka Avoda Marketing LLC) offers marketing management and media buying software to two primary customer groups. It offers the MarketingPilot IMM integrated marketing management software to B-B and B-C marketing organizations and aims to help these organizations manage and streamline marketing operations and create automated multi-channel marketing campaigns that respond to the behavior of each client and prospect. Per the company, MarketingPilot IMM automatically calculates the ROI of every marketing campaign. In addition, the firm offers MarketingPilot AMS which is an agency management software that aims to integrate agency management and marketing automation functions. The company contends that MarketingPilot AMS is designed for full-service, media buying, creative, advertising, event, experiential, PR and direct response agencies.

Unica is a web analytics firm that aims to help companies analyze and predict customer preferences and develop more targeted marketing campaigns.