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CONSUMER PRODUCTS & SERVICES | Home Furnishings & Accessories
porticohome.com/portico/under-the-canopy

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Stage

Acquired Unit - Fin | Alive

About Under The Canopy

Under the Canopy aims to be an ECOfashion brand and to revolutionize the apparel and home textile industries, offering modern, stylish, innovative & affordable products while making a difference to human health, the environment & future generations.In June 2013, Under The Canopy was acquired by Hilco Brands from Portico Brand Group. The valuation of Under The Canopy was undisclosed. Other terms of the deal were not released.

Under The Canopy Headquarter Location

261 Fifth Avenue Suite 1501

New York, New York, 10016,

United States

Latest Under The Canopy News

Organic Home Brand, Under the Canopy, Launches Exclusively at Bed Bath & Beyond® Nationwide

Oct 23, 2018

Share this article NEW YORK, Oct. 23, 2018 /PRNewswire/ -- Earthbound Brands announces the exciting expansion of Under the Canopy, a home brand with organic offerings, at Bed Bath & Beyond®, the omni-channel home furnishing retailer. The exclusive home collection is now available in Bed Bath & Beyond® stores and online at bedbathandbeyond.com/underthecanopy . (PRNewsfoto/Earthbound Brands) Under the Canopy is a leader in the current home market offering products certified by several different certifications including Global Organic Textile Standard (GOTS) and OEKO-Tex Certified. Known for its stylish and affordable home products, the collection includes an exceptional line of bath towels and plush bath rugs made with organic cotton in nature-inspired colors from snow to blue fog. Using only low-impact dyes, 8 featured colors will be available in all doors, with 16 colors available online. Under the Canopy fits well into Bed Bath & Beyond's efforts to offer a differentiated product assortment to their customers and bring organic home products to the wider consumer market. For the launch, Under the Canopy and Bed Bath & Beyond®, sponsored Brit & Co's #Create Good Wellness Panel, reaching the millennial demographic. The Under the Canopy exclusive line of bath products at Bed Bath & Beyond is available now with the towel priced at $14.99 and the rug starting at $19.99. An expansion of the brand is planned for March 2019. About Under the Canopy Under the Canopy launched with a mission to help everyone live both stylishly and responsibly. As the leading environmentally responsible home brand, Under the Canopy ensures every aspect of the materials and production methods are certified to meet strict standards. Under the Canopy's beautiful, affordable, and authentic products are better for the earth, your home and you. About Earthbound Brands Earthbound is a leading licensing and brand management company that expands the reach of brands in the market on a global scale. With 18 years of expertise in retail brand licensing, product development, and product design, Earthbound augments brand potential by offering unprecedented growth potential for powerhouse brands including includes Honda, Acura, Honda Powersports, The Pioneer Woman, Kevlar®, Gaiam, Men's Health, Women's Health, Haute Hippie, and Portico. For more information on our clients, launches, and other happenings, please visit www.earthboundbrands.com . For new business opportunities, please contact: Abe Cohen

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