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Corporation
MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Advertising, Sales & Marketing
um.co

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Founded Year

2010

Stage

Acquired | Acquired

Total Raised

$36.1M

About UM

UM is a cross-screen mobile advertising platform that leverages social signals, interests, and location history to identify the heart of consumer decision-making – Emotional Intent – and enable advertisers to reach consumers when they are most receptive. UberMedia is a network company of Idealab, a creator and operator of technology businesses.On April 28th, 2021, UberMedia was acquired by Near. The terms of the transaction were not disclosed.

UM Headquarter Location

130 West Union Street

Pasadena, California, 91103,

United States

626-229-3150

Latest UM News

10:07 ET UM Named Media Agency of Record for Storck USA

Oct 14, 2021

UM to Take On all Media Duties for Parent to Werther's Original, Riesen and more High Quality Brands News provided by Share this article Share this article NEW YORK, Oct. 14, 2021 /PRNewswire/ -- UM, the global media agency network of IPG Mediabrands, today announced that it has been named media Agency of Record for Storck USA, the confectionery that manufactures favorites like Werther's Original, Riesen and Mamba. UM will take on all strategy, planning, buying and analytics duties, as well as employ its Shopper commerce practice to support the company and its robust portfolio of brands. "We are thrilled to welcome the beloved Storck brand to the UM family," said Lynn Lewis, US CEO, UM. "We look forward to leveraging our Futureproof approach to accelerate business momentum for Storck and its wonderful portfolio of sweet treats through strategic marketplace strategy and multichannel, data-driven media solutions. "  "The UM team truly understands today's marketplace, and how to connect with consumers now, and into the future," said Kelly Cook, Vice President of Marketing, Storck USA. "Their category insights, commerce capabilities and deep data expertise will propel our business in the critical fourth-quarter Fall-through-holidays season and beyond." This latest announcement follows several high-profile brands recently appointing UM media Agency of Record, including Enterprise Holdings, Behr Paint and NYC & Company. About UM UM is a global media agency committed to Futureproofing our clients' businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. Our consultative approach and agile model, rooted in diversity, equity and belonging, drive better business outcomes for brands. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, Coca-Cola, ExxonMobil, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony and Spotify. For more information, please visit https://www.umww.com/ . SOURCE UM

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Research containing UM

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned UM in 2 CB Insights research briefs, most recently on Aug 15, 2019.

Expert Collections containing UM

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

UM is included in 1 Expert Collection, including Smart Money VCs (2017-2019).

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Smart Money VCs (2017-2019)

6,297 items

We crunched the data to identify the 24 VC firms with the best combination of portfolio valuations and investment outcomes.

UM Patents

UM has filed 5 patents.

The 3 most popular patent topics include:

  • Internet advertising methods
  • Marketing terminology
  • Promotion and marketing communications
patents chart

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Grant Date

Title

Related Topics

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4/28/2016

11/3/2020

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UM Web Traffic

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Page Views per User (PVPU)
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