Predict your next investment

Corporation
MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Advertising, Sales & Marketing
um.co

See what CB Insights has to offer

Founded Year

2010

Stage

Acquired | Acquired

Total Raised

$36.1M

About UM

UM is a cross-screen mobile advertising platform that leverages social signals, interests, and location history to identify the heart of consumer decision-making – Emotional Intent – and enable advertisers to reach consumers when they are most receptive. UberMedia is a network company of Idealab, a creator and operator of technology businesses.On April 28th, 2021, UberMedia was acquired by Near. The terms of the transaction were not disclosed.

UM Headquarter Location

130 West Union Street

Pasadena, California, 91103,

United States

626-229-3150

Latest UM News

UM Elevates Jeff Marshall to Chief Diversity Officer

Sep 13, 2021

Marshall Continues Oversight of Agency's Diversity, Equity & Belonging Efforts and Launches UM WW Media 101 Certificate Program in Partnership with Vox Media News provided by Share this article Share this article NEW YORK, Sept. 13, 2021 /PRNewswire/ -- UM, the global media agency network of IPG Mediabrands, today announced the elevation of Jeff Marshall to the newly-created role of Chief Diversity Officer. In his expanded role, Marshall will continue to oversee the agency's Diversity, Equity and Belonging (DEB) efforts, including the launch of the UM Worldwide Media 101 Certificate Program in partnership with Vox Media, the leading media company that is home to newsrooms and businesses including New York Magazine, Eater, The Verge and the Vox Media Podcast Network. The Certificate Program is designed to facilitate entry of BIPOC talent into the advertising and media industries. Jeff Marshall, UM's first-ever Chief Diversity Officer Marshall most recently served as SVP, Head of DEB, leading the activation efforts for UM's DEB strategy for internal and external audiences. In his expanded role, Marshall will report directly to UM US CEO, Lynn Lewis, and will be responsible for, among other duties: establishing benchmarks for driving diversity goals and tracking the agency's progress; collaborating with internal HR teams and DEI leads across IPG and Mediabrands to attract, retain and grow diverse talent; and partnering with external organizations on diversity initiatives to help drive DEB across UM and the industry. Marshall will also continue to helm UM's DEB Council, the agency's most active Employee Resource Group advising leadership on policy changes, employee communications strategy and talent programs. "At UM, we have been on a diversity, equity and belonging journey for many years and Jeff has been an integral part of our progress, planning and goal-setting," said Lewis. "An empathetic and effective leader, Jeff's expanded role will allow for even greater opportunity to drive equity across our agency and our industry as we continue to strive for better, helping to futureproof both our own and our clients' businesses. "  Marshall spearheaded the launch of the UM Worldwide Media 101 Certificate Program, a series of virtual training sessions designed to educate college students on the media and advertising landscape and facilitate their entry into the industry. Taught by leaders from across UM and Vox Media, the syllabus covers the fundamentals of the media agency business, such as strategy, media buying and planning, analytics, search, social, digital media trends, developing influence and personal branding. The program is the latest initiative within UM's campus engagement initiative, CurriculUM, which partners with colleges and universities to attract talent and cultivate the next generation of marketing and advertising leaders. UM has partnered with Vox Media on the Certificate Program to bring publisher-side perspective and content into the syllabus, helping students better understand the inner workings of the media and marketing businesses to inform their career goals and planning. "To effectively attract diverse talent, we must go beyond the traditional methods of recruitment like career fairs on college campuses," said Marshall. "Competition for top talent is fiercer than ever, and we are focusing our efforts on developing meaningful connections with nextgen leaders in their classrooms. By providing students with industry education, mentorship and bespoke programming, we are not only educating them on career opportunities in advertising, but also building a natural pipeline for diverse talent." "The Media 101 Certificate Program brings the urgency and dedication we have to DE&I in our workplace into the classrooms of historically underserved Black and Brown communities — voices that our industry needs and that deserve to be amplified and immersed in the work," says Chris Clermont, Vox Media's head of Diversity, Equity and Inclusion. "By focusing on education and learning alongside in-office commitments to change, we strive to broaden the pool of talented people interested in media, marketing and advertising, while ensuring that the workplaces they'll join are as strong, equitable and welcoming as they can be." About UM UM is a global media agency committed to Futureproofing our clients' businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. Our consultative approach and agile model, rooted in diversity, equity and belonging, drive better business outcomes for brands. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, Coca-Cola, ExxonMobil, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony and Spotify. For more information, please visit  https://www.umww.com/ . SOURCE UM

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing UM

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

UM is included in 1 Expert Collection, including Smart Money VCs (2017-2019).

S

Smart Money VCs (2017-2019)

6,297 items

We crunched the data to identify the 24 VC firms with the best combination of portfolio valuations and investment outcomes.

UM Patents

UM has filed 5 patents.

The 3 most popular patent topics include:

  • Internet advertising methods
  • Marketing terminology
  • Promotion and marketing communications
patents chart

Application Date

Grant Date

Title

Related Topics

Status

4/28/2016

11/3/2020

Transcription factors, Internet advertising methods, Promotion and marketing communications, Social networking services, Marketing terminology

Grant

00/00/0000

00/00/0000

Subscribe to see more

Subscribe to see more

Subscribe to see more

00/00/0000

00/00/0000

Subscribe to see more

Subscribe to see more

Subscribe to see more

00/00/0000

00/00/0000

Subscribe to see more

Subscribe to see more

Subscribe to see more

00/00/0000

00/00/0000

Subscribe to see more

Subscribe to see more

Subscribe to see more

Application Date

4/28/2016

00/00/0000

00/00/0000

00/00/0000

00/00/0000

Grant Date

11/3/2020

00/00/0000

00/00/0000

00/00/0000

00/00/0000

Title

Subscribe to see more

Subscribe to see more

Subscribe to see more

Subscribe to see more

Related Topics

Transcription factors, Internet advertising methods, Promotion and marketing communications, Social networking services, Marketing terminology

Subscribe to see more

Subscribe to see more

Subscribe to see more

Subscribe to see more

Status

Grant

Subscribe to see more

Subscribe to see more

Subscribe to see more

Subscribe to see more

UM Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

UM Rank

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.