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Founded Year



Seed VC | Alive

Total Raised


Last Raised

$1M | 8 yrs ago

About Zoojoo

Zoojoo. develops a game-based social wellness platform. It unites the workforce to drive wellness outcomes through social support and gamification. The platform also integrates analytics on its dashboard to give human resources (HR) teams and organizations an insightful view of their employees' engagement with wellness.

Headquarters Location

E/1-15/1, 1st Cross, Syndicate Bank Colony Off Bannerghatta Road, Arekere

Bengaluru, 560076,


(+91) 990 009 8277



Expert Collections containing Zoojoo

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Zoojoo is included in 1 Expert Collection, including Digital Health.


Digital Health

10,585 items

The digital health collection includes vendors developing software, platforms, sensor & robotic hardware, health data infrastructure, and tech-enabled services in healthcare. The list excludes pureplay pharma/biopharma, sequencing instruments, gene editing, and assistive tech.

Latest Zoojoo News

Habit forming and tracking app startup,, raises USD 1 million from Seattle-based VC fund

Aug 19, 2015

Aparna Ghosh | August 19, 2015 at 10:15 am    Share      Bengaluru-based habit creation and tracking apps startup,,  announced that it raised USD 1 million (approximately INR 6.4 crores) from US-based VC fund, RoundGlass Partners. The startup, founded in 2012, and incubated at the NS Raghavan Centre for Entrepreneurial Learning (NSRCEL) in IIM Bangalore, plans to use the investment toward product development. What’s all about? builds web and mobile-based wellness apps for organizations. It helps users to form healthy habits, using gamification and social collaborations. The startup believes that habit formation, which people believed to be driven by self-motivation, rather than a team effort, can actually be expedited by playing games with colleagues and friends. The games they offer follow incentive models that keep its users motivated. They also have personalized wellness plans that guide individuals on how to achieve personal wellbeing. “Our mission is to measurably and quantifiably improve the wellbeing and happiness level of the workforce. We want to achieve our goal by helping our users create long term positive behavior change by forming great habits,” said Avinash Saurabh, CEO, The app, available on both Android and iOS platforms, currently has over 35,000 end users across India and UAE. It has tied up with large organizations like Mindtree, Unisys, and GE to help their employees inculcate healthy habits. Employees can use the platform to form habits related to healthy eating, fitness, mindfulness and work-life balance, including habits like eating better, exercising, spending time with family, and starting new hobbies etc. Once the user decides on the habits, they are set up as virtual challenges within their peer networks. Here’s what people say “With the increasing cost of care, the need of the hour is to shift focus from curative healthcare to preventive healthcare and wellness. I believe that’s wellness app with its behavior changing approach will help users bring a positive change in their habits,” said Gurpreet Singh, Founder RoundGlass Partners, Seattle. “I believe that the team’s relentless focus on user engagement has helped them solve some of the biggest challenges in behavior change,” said Professor Sabrinathan, Chairperson, NSRCEL. The startup spent 18 months in the incubation center. “ is integral to our employee wellness strategy. The platform beats the traditional approach to employee wellness by engaging the workforce to adopt healthier behavior in a fun and social way,” said Chitra Byregowda, Head of Sustainability and Diversity, Mindtree. The wellness market According to a Pricewaterhouse Coopers report on wellness in India, the overall wellness market in India is estimated at INR 490 billion, with 40 percent of this market comprising wellness-related services alone. It also reported that the Indian wellness industry will grow at a CAGR of 20 percent to reach INR 875 billion over the next three years. This growth will be driven by the transition from remedial care to a more holistic view on preventive care. Other players in the market The iOS app store and Google Play are infested with habit building and tracking apps. Some of the better-known apps are: irunurun – This app gamifies the habit creation process by letting users assign points for each action, and gathering points to compete with friends and family. Habit List— This app gives users the ability to create flexible schedules for habits that are to be done on specific days, non-specific days, or intervals. Lift – This app helps people reach their goals of establishing new habits by crowdsourcing encouragement. There are other apps like HabitBull, Rewire, WayofLife and GoodHabits, which do the same thing.

Zoojoo Frequently Asked Questions (FAQ)

  • When was Zoojoo founded?

    Zoojoo was founded in 2012.

  • Where is Zoojoo's headquarters?

    Zoojoo's headquarters is located at E/1-15/1, 1st Cross, Syndicate Bank Colony, Bengaluru.

  • What is Zoojoo's latest funding round?

    Zoojoo's latest funding round is Seed VC.

  • How much did Zoojoo raise?

    Zoojoo raised a total of $1M.

  • Who are the investors of Zoojoo?

    Investors of Zoojoo include RoundGlass, K Srikrishna, Bikash Chowdhury, M Chandrasekaran, Rajagopal G and 3 more.



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