StageAcquired | Acquired
Tynker provides a creative computing platform for children to develop computational thinking and programming skills via a visual programming language that enables them to build web and mobile apps, design RPG and platformer games, control robots, program drones, and modify Minecraft worlds. Tynker is a creative computing platform where millions of kids have learned to program and built games, apps and more. Tynker offers self-paced online courses for children to learn coding at home, as well as an engaging programming curriculum for schools. On September 13th, 2021, Tynker was acquired by BYJU's.
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Research containing Tynker
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CB Insights Intelligence Analysts have mentioned Tynker in 2 CB Insights research briefs, most recently on Sep 17, 2021.
Expert Collections containing Tynker
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Tynker is included in 3 Expert Collections, including Baby and Kids Tech.
Baby and Kids Tech
Companies developing tech-enabled products and services that primarily serve babies, children up to approximately 12 years old, and their parents.
Education Technology (Edtech)
These companies offer tech-enabled solutions that facilitate education and learning for people of all ages, from pre-K to adult and professional education.
Aerospace & Space Tech
Latest Tynker News
Feb 21, 2023
| Membership (fee-based) getty For a surprising number of companies, the pandemic turned out to be an economic boon. Our behavior shifted radically over the last few years, and companies like Zoom, Slack, Shopify, Netflix and Square were all there—perfectly positioned for those changes. Many experienced hypergrowth as a result. Who doesn't want that? These services were well-positioned to take advantage of the shift to remote work and online activities. None of these companies were guaranteed to succeed. What makes these companies stand out? In short, Zoom, Slack, Netflix and the like all share a common focus on product-led growth, often referred to as PLG for short. These companies were able to experience hypergrowth during the pandemic by delivering an exceptional product experience that meets customers' needs in a rapidly changing environment. By focusing on product-led growth, these companies were able to weather the challenges and emerge as leaders in their respective industries. It's also a focus I've put into practice as the Chief Growth Officer of Tynker, an edtech coding platform for kids and teens. This strategy provides a path to sustained revenue growth by delivering an exceptional product experience that drives customer acquisition, engagement and revenue. MORE FOR YOU As a result of this approach, we've been able to get much more out of our organic traffic and paid efforts. It requires work, of course—but the results have been eye-opening in short order. In this article, I want to share three crucial points you should consider when drafting your successful PLG strategy. 1. Ask the right questions to evaluate PLG's success. Here are some key questions that can help assess the success of a product-led growth strategy and where to focus when implementing one. 1. How well is our product meeting customer needs and solving their problems? 2. What is our customer acquisition cost, and how is it trending over time? 3. What percentage of our growth comes from product-led channels like word-of-mouth and organic search? 4. How effectively are we using data and analytics to drive product decisions and inform the go-to-market strategy? 5. What is our net promoter score, and how has it been trending over time? 6. How well are we retaining and growing our existing customer base? 7. What is the feedback from our customers on product features, and how can we improve? 8. How well do we integrate product, marketing and sales efforts to drive growth? 9. How do we build cross-functional solid alignment across the organization to execute PLG strategy? 10. What are the metrics to measure success and set the right expectations with key stakeholders? Answering these questions can provide insights into the effectiveness of a product-led growth strategy. Consider how your company performs along these lines. Identify one or two minor tweaks to the product experience that might lead to improved KPIs. Even starting small is better than not starting PLG at all! 2. Embrace innovation as a critical component of PLG. Innovation is a critical component of PLG. A product-led growth strategy requires continually delivering new and improved experiences to customers. Tweaking, testing and measuring parts of the user experience helps us keep our users more engaged and drive growth, even as we enter a period of increasing consumer thriftiness. This requires a culture of innovation where new ideas are encouraged and rapidly tested—and failures are seen as opportunities to learn and improve. And while Tynker has constantly innovated regarding the education experience, it's clear now that focusing some of our innovation efforts on the user experience, onboarding and so on can deliver significant dividends on the revenue front, enabling continued growth amid economic growth uncertainty. Product-led growth and innovation are essential components of a successful growth strategy, regardless of external economic conditions. By putting the customer at the center of the growth strategy and continually delivering new and improved experiences through innovation, companies can attract and retain customers, drive customer engagement and achieve sustainable revenue growth. By focusing on PLG, companies can also reduce their dependence on increasingly costly customer acquisition efforts like paid media and minimize the impact of economic downturns on their growth. 3. Build a community that adds value to your customers. While having an enthusiastic customer base is excellent, if you can turn that user base into a community capable of supporting one another and sharing knowledge, you have the potential for a home run. "Traditionally," as Andrew Chen writes , "the playbook for building network effects has been the following: Get users onboard, connect them, and have them create content and conversations." Following this playbook can help you amplify your product among organic users. With relatively little effort from your company, a community can add exponential value to your users. These days, establishing a community may be as simple as setting up a Facebook group for verified users to talk with each other, monitoring that and engaging where appropriate. Tracking the amount of user-generated content and the number of members provides a window into your community's health. At Tynker, we've focused on building a community around the 60 million kids who use our platform to learn how to code. Our platform allows kids in the Tynker community to publish and rate each other's creations in a kid-safe way, inspiring kids to create more coding projects. Invariably, this leads to discoverability through better SEO with user-generated content, which brings in more kids, which means more kids discover coding, further driving subscription growth. Follow the data—this will help identify the features that are your selling points. This can show you where to focus your R&D for future iterations. And with a PLG strategy, reinvestment in your product is the key to everything. As businesses look for more cost-effective ways to grow, a product's value proposition that delivers a great customer experience becomes increasingly compelling—and customers are less likely to "churn." This creates new opportunities for companies that have embraced PLG and innovation to differentiate themselves from their competition and achieve sustained growth through whatever economic waters happen to be flowing through the moment.
Tynker Frequently Asked Questions (FAQ)
Where is Tynker's headquarters?
Tynker's headquarters is located at 480 San Antonio Road, Mountain View.
What is Tynker's latest funding round?
Tynker's latest funding round is Acquired.
How much did Tynker raise?
Tynker raised a total of $10.35M.
Who are the investors of Tynker?
Investors of Tynker include BYJU’s, SuRo Capital, Felicis, Cervin Ventures, New Enterprise Associates and 14 more.
Who are Tynker's competitors?
Competitors of Tynker include Bitsbox and 5 more.
Compare Tynker to Competitors
CuddleBots is a robotic toy company that develops children's toys with an emphasis on education and the link between the physical world and computer programming. The company's first product is called the CuddleBot which is a programmable robotic toy aimed at children ages 6 to 14 years old.
Robo Wunderkind develops intuitive robotics kits, programming apps, interdisciplinary standards-aligned curriculums, and professional development for teachers to teach STEAM in classrooms successfully. The company was founded in 2014 and is based in Vienna, Austria.
Bitsbox offers a way to teach kids how to program computers. The Bitsbox system has two halves. First, a website where kids as young as seven can program apps that run on real phones and tablets. Second is a monthly subscription box that arrives in the mail. Each month's box contains dozens of programming projects to keep kids engaged. The company was founded in 2014 and is based in Boulder, Colorado.
KUBO is a puzzle-based educational robot for students aged 4-10. KUBO empowers kids to explore robotics, programming, problem-solving and creative thinking through tangible play. Together with its screenless, tangible TagTile programming language, KUBO simplifies abstract concepts in coding, and lays the foundations for computational literacy.
Sphero operates as an educational service provider. It offers techniques for transforming K-12 education with accessible tools. It provides curricula like STEAM (STEM + Art) tools for hands-on, standards-aligned PK–12 learning, robot class packs, blueprint class packs, and more. It presents solutions for early elementary, upper elementary, middle school, and more. It was formerly known as Orbotix and GearBox, Inc. It was founded in 2010 and is based in Boulder, Colorado.
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