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INTERNET | Internet Software & Services / Advertising, Sales & Marketing
twelvefold.com

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Founded Year

2004

Stage

Dead | Dead

Total Raised

$41.84M

About Twelvefold Media

Twelvefold Media, formerly Buzzlogic, is a company that aims to enable marketers and publishers to tap into online influences to create and execute effective social media strategies by pin-pointing who is influencing the online dialogue specific to the topics related to the company, then either market directly to those influencers, or reach their audiences through targeted advertising.

Twelvefold Media Headquarter Location

25 W 36th Street 10th Floor

New York, New York, 10018,

United States

415-913-2600

Latest Twelvefold Media News

Twelvefold Hires Accomplished Research Scientist Andy Crossen to Aid in the Development of Spectrum

Mar 20, 2014

March 20, 2014 11:00 | Source: Twelvefold Media San Francisco, March 20, 2014 (GLOBE NEWSWIRE) -- Twelvefold, a big data company that uses a proprietary platformand algorithms to understand consumer mindset and target audiencesin real time without the use of cookies, has hired Andy Crossen asResearch Scientist. Andy's extensive experience in recommendation,search and natural language processing (NLP) solutions in a BigData context makes him an exceptional asset in the development ofSpectrum, Twelvefold's proprietary ad tech platform. Crossen comes to Twelvefold with a Ph.D. in Computer Science andsix patents under his belt, all related to contextual search andtext mining. Prior to this most recent appointment, he designed, built andmaintained the text mining suite at Perfect Market, an Idealabcompany providing software solutions for digital publishers.Crossen was also founder and lead architect at Media River, Inc.,where he created the company's widget platform. "It's truly a privilege to work with Andy again," says JayBudzik, CTO of Twelvefold. "He has a rare combination of talentsand experience that make him an ideal addition to the team. He's an accomplished engineer who is both highly inventive andpractical. His experience delivering and supporting highly scalableand accurate text analysis systems will be invaluable as wecontinue to lead the market in deriving mindset from content at theimpression level and in real time. " Crossen is currently leading R&D on the Twelvefold Index,which is used to help match consumer intent with web, mobile andvideo content at scale. He has also developed a new kind ofrelevance score that lets the company evaluate how well a contenttarget matches an advertiser's goals. Additionally, Crossen hascreated social media matching algorithms, as well as a flexible,extensible and highly performing programming language for dataintegration. Crossen has published several papers and has spoken at industryevents such as the International Conference on Intelligent UserInterfaces and the Workshop on Planning and Scheduling for Web andGrid Services. He also co-authored a chapter on emerging musictechnologies for the book Consuming Music Together. About Twelvefold Twelvefold is a big data company using proprietary platform andalgorithms to provide a deep understanding of consumer mindset atthe moment of content consumption. It is the only platform companyto target, reach and persuade engaged audiences by delivering theright message, in the right place, at the right time without theuse of cookies. Using a disruptive, proprietary technology platformcalled Spectrum, Twelvefold delivers and optimizes web and mobileads by scoring and ranking the visible web for brands, deriving themindset content creates with its audience at the page level and inreal time. Twelvefold's clientele includes Kraft, Toyota, Samsung,Microsoft, and Home Depot. The company is headquartered in SanFrancisco with offices in New York, Chicago and Los Angeles. Formore information, visit: www.twelvefold.com ,Twitter.com/TwelvefoldMedia and Facebook.com/12FoldMedia. Related Articles

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Expert Collections containing Twelvefold Media

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Twelvefold Media is included in 3 Expert Collections, including Enterprise SaaS.

E

Enterprise SaaS

2,452 items

Software-as-a-service (SaaS) – internet based software offered as a subscription – continues to become the de facto standard for software distribution and consumption. Enterprise SaaS continues to show particular promise, emerging as one of the most well-funded categories. Startu

I

Influencer & Content Creator Tech

283 items

These companies offer tech-enabled solutions to connect influencers with advertisers, facilitate the creation and management of influencer campaigns, as well as provide tools and services to the influencer community.

a

ad tech

3,632 items

Twelvefold Media Patents

Twelvefold Media has filed 3 patents.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

9/14/2009

3/25/2014

Blogs, Social media, Internet terminology, Social networking services, Web syndication

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Application Date

9/14/2009

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Grant Date

3/25/2014

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Title

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Related Topics

Blogs, Social media, Internet terminology, Social networking services, Web syndication

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Status

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