Predict your next investment

TuJia company logo
INTERNET | eCommerce / Travel (internet)

See what CB Insights has to offer

Founded Year



Series E | Alive

Total Raised




Last Raised

$300M | 4 yrs ago

About TuJia is an online vacation rental services provider in China targeting middle to high-end Chinese travelers. Tujia manages the properties listed on their website and works with Chinese real estate developers to rent out unsold inventory.

TuJia Headquarter Location

Beijing, Beijing,



Latest TuJia News

Rental platforms face renewed crackdown in Beijing

Sep 3, 2021

China: A significant number of short-term rental listings on platforms such as Airbnb in Beijing are reportedly being shut down on the orders of the city’s government. Chinese investigative journalism website Caixin said that nine short-term rental platforms, including the likes of Airbnb,, Meituan and Tujia, were summoned to a meeting on 20 August by several government agencies and ordered to remove “non-compliant properties” within one week. The agencies are believed to include the Beijing Municipal Commission of Housing and Urban-Rural Development, the local office of the Cyberspace Administration, and the public security bureau. Listings in rural communities have been unaffected thus far. It comes as a consequence of authorities in China promising to crack down on “abusive” practices by real estate firms and online rental platforms, such as overcharging renters. President Xi Jinping is leading the charge by pledging to cap rental prices in a bid to increase the supply of affordable housing and achieve so-called “common prosperity”. Urban areas such as Beijing and Shenzhen have been targeted for regulatory measures, as a decrease in the pool of available homes has coincided with a growth in the supply of rental properties. This is because these cities offer higher-paid jobs than in rural areas, which attracts ambitious millennials and graduates to move there, although they have little income to be able to afford anything other than rental housing and can therefore be more easily exploited. It is estimated that 70 per cent of new residents and young people rent their homes in the major cities across China. Chinese regulators’ hostility towards rental platforms has intensified since long-term housing app Danke Apartment – meaning ‘eggshell’ in Chinese – was left facing bankruptcy at the end of last year, after a 20-year old renter committed suicide when he was about to be evicted by his landlord. The renter said that the broker had “run away with his money” after he had already paid a year’s worth of rent online. Under new regulations, landlords will be banned from collecting more than a month’s rent at one time, escrow accounts will be required for leasing companies and online rental platforms to hold customer deposits, and rent gouging and other abusive practices will be punished. Last December, Beijing city authorities announced a ban on vacation rental lettings in neighbourhoods near the Forbidden City due to “security concerns”. The city said that the directive, which also placed stricter controls on rentals in other parts of the capital, was part of a move to tighten control of short-term apartment rentals across the city and to ensure safety in the “core central administrative zone”, an area of 35 square miles around the Forbidden City and the Zhongnanhai compound. The new policy came into effect in February. Sector* Short Term Rentalz is part of International Hospitality Media. By subscribing, periodically we may send you other relevant content from our group of brands/partners. CAPTCHA

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Research containing TuJia

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned TuJia in 4 CB Insights research briefs, most recently on Sep 30, 2021.

Expert Collections containing TuJia

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

TuJia is included in 2 Expert Collections, including Unicorns- Billion Dollar Startups.


Unicorns- Billion Dollar Startups

859 items


Travel Technology (Travel Tech)

2,080 items

The travel tech collection includes companies offering tech-enabled services and products for tourists and travel players (hotels, airlines, airports, cruises, etc.). It excludes financial services and micro-mobility solutions.

TuJia Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

TuJia Rank

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.