Founded Year

2013

Stage

Angel - II | Alive

Total Raised

$19.62M

Valuation

$0000 

Last Raised

$2.4M | 4 yrs ago

About TruRating

TruRating is a mass point-of-payment rating system that gives customers a say when they pay. By answering one simple, anonymous question via the payment terminal, customers can rate an aspect of their experience from 0-9 (0 is terrible, 9 amazing). Each consumer rating feeds two websites. Business owners can see their ratings over time, compare their ratings against anonymous competitors, link customer sentiment to spend and get detailed analytics. Consumers have access to a recommendations site they can trust, with ratings from validated customers.

TruRating Headquarter Location

Pendragon House 65 London Road, St Albans

Hertford, England, AI1 1LJ,

United Kingdom

+44 (0)330 123 1310

TruRating's Product Videos

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TruRating's Products & Differentiation

See TruRating's products and how their products differentiate from alternatives and competitors

  • TruRating (Multi-channel Summary)

    The core TruRating survey solution enables businesses to collect feedback across multiple channels using TruRating's patented, payment integrated one-touch micro survey software. A cloud-hosted question library, deploys a single question to each customer based on set of client defined settings at the point-of-sale (via payment terminals in-store, or via web or CRM integrations online). 5 'Core' questions cover key CX drivers - value, atmosphere, product range, service, reccomendability - while merchants can setup 'custom' questions to dig into any additional areas of interest. 'Intelligent' Questions - a new development to the TruRating product suite - will allow merchants to define rules for questions to be triggered in real-time based on basket contents or value

    Differentiation

    Patented-Software Integration (only survey provider to integrate into point of sale) allows uniquely high volume, representative insight (down to a store level); 50+ Data points collected with every… 

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    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

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    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

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    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

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    Differentiation

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Expert Collections containing TruRating

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

TruRating is included in 4 Expert Collections, including Store management tech (In-store retail tech).

S

Store management tech (In-store retail tech)

1,483 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.

G

Grocery Retail Tech

637 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.

L

Loyalty & Rewards Tech

333 items

Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs to their customers. This collection includes categories across loyalty software, digital loyalty & rewards, AI-powered loyalty, blockchain-powered loyalty, and more.

C

Conference Exhibitors

5,302 items

TruRating Patents

TruRating has filed 2 patents.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

11/2/2015

Computer keys, Computer keyboard models, Payment systems, Computer keyboards, Payment cards

Application

Application Date

11/2/2015

Grant Date

Title

Related Topics

Computer keys, Computer keyboard models, Payment systems, Computer keyboards, Payment cards

Status

Application

Latest TruRating News

TruRating Crowned Best Business Intelligence and Analytics Platform for Retail a 3rd Year in a Row at NRF 2022 VIP Awards

Jan 25, 2022

Download TruRating's Kelsey Erickson, Georgina Nelson and Alan Outlaw pick up the awards for Best Business Intelligence and Analytics Platform and The Retailer's Favorite. (Photo: Business Wire) TruRating's Kelsey Erickson, Georgina Nelson and Alan Outlaw pick up the awards for Best Business Intelligence and Analytics Platform and The Retailer's Favorite. (Photo: Business Wire) January 25, 2022 09:15 AM Eastern Standard Time ATLANTA--( BUSINESS WIRE )--TruRating sealed its reputation as the go-to platform for retail analytics, with a record-breaking third consecutive win at the NRF associated VIP Awards for Best Business Intelligence and Analytics Platform. On a busy night in Gotham Hall, New York, Georgina Nelson, Founder and CEO, Alan Outlaw, NAM President, and Kelsey Erickson, Global Head of Sales, took to the stage to receive the award in front of a packed crowd. As the team made their way up, a statement from TruRating’s largest client, Canada Post, was read out, “We are finally receiving feedback in a way that is actionable and drives change. We are gaining clarity at a store level by the hour, day and week – this solution blows every other solution out of the water.” TruRating was also awarded finalist in The Retailer’s Favorite category – of special note for its criteria recognizing the growing value of strategic partnerships between vendor and retailer, “You are always there, in good times and bad, and no drama, no friction. Your clients consistently reach out to you, even for things outside your expertise.” Discussing the win, Georgina Nelson said, “To be recognized by leaders in the retail industry, in front of an audience of peers would be enough, but to hear such incredibly positive sentiments from our customers – that’s what makes this really special. The fact that this is our third win running? I cannot stop smiling. This is a testament to the incredible work of our team, and a complete validation that our product solves a genuine problem for many, many retailers.” Kelsey Erickson, TruRating’s Global Head of Sales said, “Our customers look to us to partner with them and deliver actual value. These awards are a testament to our efforts to stand up and be that trusted partner, not just another over-hyped analytics solution. I can’t wait to see this momentum grow in 2022.” About TruRating TruRating is a multi-award-winning consumer intelligence and analytics platform, that provides leading brands with timely, accurate and granular customer feedback. Powered by patented technology, TruRating delivers targeted micro-surveys whenever and however a consumer pays for goods or services. Combining validate responses, with rich transactional data, TruRating helps retailers to understand the key drivers off repeat visits, satisfaction and customer spend. With industry leading response rates (80% in-store, 50% online) TruRating is challenging an industry built on low-response rates and biased survey data. Collected ratings also fuel a consumer facing recommendation platform. Founded by Georgina Nelson, TruRating is on a mission to give businesses the trusted insights they need to help shape the future of customer experience. Find out more at: https://www.trurating.com Contacts

TruRating Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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TruRating Rank

  • When was TruRating founded?

    TruRating was founded in 2013.

  • Where is TruRating's headquarters?

    TruRating's headquarters is located at Pendragon House, Hertford.

  • What is TruRating's latest funding round?

    TruRating's latest funding round is Angel - II.

  • How much did TruRating raise?

    TruRating raised a total of $19.62M.

  • Who are the investors of TruRating?

    Investors of TruRating include Seedrs, Backed By ATL, SandAire, Chris Blundell, Peter Ayliffe and 3 more.

  • Who are TruRating's competitors?

    Competitors of TruRating include Medallia and 4 more.

  • What products does TruRating offer?

    TruRating's products include TruRating (Multi-channel Summary) and 4 more.

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