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Founded Year



Angel - II | Alive

Total Raised




Last Raised

$2.4M | 5 yrs ago

About TruRating

TruRating is a company that focuses on providing customer feedback solutions in the business sector. The company offers a multichannel feedback solution that allows businesses to track customer sentiment and spending habits, providing real-time insights to help businesses understand their customer experience at a deeper level. TruRating primarily sells to the retail and e-commerce industries. It was founded in 2013 and is based in Hertford, England.

Headquarters Location

Pendragon House 65 London Road, St Albans

Hertford, England, AI1 1LJ,

United Kingdom

+44 (0)330 123 1310


TruRating's Product Videos

TruRating's Products & Differentiators

    TruRating (Multi-channel Summary)

    The core TruRating survey solution enables businesses to collect feedback across multiple channels using TruRating's patented, payment integrated one-touch micro survey software. A cloud-hosted question library, deploys a single question to each customer based on set of client defined settings at the point-of-sale (via payment terminals in-store, or via web or CRM integrations online). 5 'Core' questions cover key CX drivers - value, atmosphere, product range, service, reccomendability - while merchants can setup 'custom' questions to dig into any additional areas of interest. 'Intelligent' Questions - a new development to the TruRating product suite - will allow merchants to define rules for questions to be triggered in real-time based on basket contents or value


Expert Collections containing TruRating

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

TruRating is included in 4 Expert Collections, including Store tech (In-store retail tech).


Store tech (In-store retail tech)

1,582 items

Companies that make tech solutions to enable brick-and-mortar retail store operations.


Grocery Retail Tech

648 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Loyalty & Rewards Tech

363 items

Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs including loyalty software, AI-powered loyalty, blockchain-powered loyalty, and more.


Conference Exhibitors

5,302 items

TruRating Patents

TruRating has filed 2 patents.

patents chart

Application Date

Grant Date


Related Topics



Computer keys, Computer keyboard models, Payment systems, Computer keyboards, Payment cards


Application Date


Grant Date


Related Topics

Computer keys, Computer keyboard models, Payment systems, Computer keyboards, Payment cards



Latest TruRating News

TruRating Crowned Best Business Intelligence and Analytics Platform for Retail a 3rd Year in a Row at NRF 2022 VIP Awards

Jan 25, 2022

Download TruRating's Kelsey Erickson, Georgina Nelson and Alan Outlaw pick up the awards for Best Business Intelligence and Analytics Platform and The Retailer's Favorite. (Photo: Business Wire) TruRating's Kelsey Erickson, Georgina Nelson and Alan Outlaw pick up the awards for Best Business Intelligence and Analytics Platform and The Retailer's Favorite. (Photo: Business Wire) January 25, 2022 09:15 AM Eastern Standard Time ATLANTA--( BUSINESS WIRE )--TruRating sealed its reputation as the go-to platform for retail analytics, with a record-breaking third consecutive win at the NRF associated VIP Awards for Best Business Intelligence and Analytics Platform. On a busy night in Gotham Hall, New York, Georgina Nelson, Founder and CEO, Alan Outlaw, NAM President, and Kelsey Erickson, Global Head of Sales, took to the stage to receive the award in front of a packed crowd. As the team made their way up, a statement from TruRating’s largest client, Canada Post, was read out, “We are finally receiving feedback in a way that is actionable and drives change. We are gaining clarity at a store level by the hour, day and week – this solution blows every other solution out of the water.” TruRating was also awarded finalist in The Retailer’s Favorite category – of special note for its criteria recognizing the growing value of strategic partnerships between vendor and retailer, “You are always there, in good times and bad, and no drama, no friction. Your clients consistently reach out to you, even for things outside your expertise.” Discussing the win, Georgina Nelson said, “To be recognized by leaders in the retail industry, in front of an audience of peers would be enough, but to hear such incredibly positive sentiments from our customers – that’s what makes this really special. The fact that this is our third win running? I cannot stop smiling. This is a testament to the incredible work of our team, and a complete validation that our product solves a genuine problem for many, many retailers.” Kelsey Erickson, TruRating’s Global Head of Sales said, “Our customers look to us to partner with them and deliver actual value. These awards are a testament to our efforts to stand up and be that trusted partner, not just another over-hyped analytics solution. I can’t wait to see this momentum grow in 2022.” About TruRating TruRating is a multi-award-winning consumer intelligence and analytics platform, that provides leading brands with timely, accurate and granular customer feedback. Powered by patented technology, TruRating delivers targeted micro-surveys whenever and however a consumer pays for goods or services. Combining validate responses, with rich transactional data, TruRating helps retailers to understand the key drivers off repeat visits, satisfaction and customer spend. With industry leading response rates (80% in-store, 50% online) TruRating is challenging an industry built on low-response rates and biased survey data. Collected ratings also fuel a consumer facing recommendation platform. Founded by Georgina Nelson, TruRating is on a mission to give businesses the trusted insights they need to help shape the future of customer experience. Find out more at: Contacts

TruRating Frequently Asked Questions (FAQ)

  • When was TruRating founded?

    TruRating was founded in 2013.

  • Where is TruRating's headquarters?

    TruRating's headquarters is located at Pendragon House, Hertford.

  • What is TruRating's latest funding round?

    TruRating's latest funding round is Angel - II.

  • How much did TruRating raise?

    TruRating raised a total of $19.62M.

  • Who are the investors of TruRating?

    Investors of TruRating include Seedrs, Backed By ATL, SandAire, Peter Ayliffe, Anthony Gutman and 3 more.

  • Who are TruRating's competitors?

    Competitors of TruRating include Qualtrics and 4 more.

  • What products does TruRating offer?

    TruRating's products include TruRating (Multi-channel Summary) and 4 more.


Compare TruRating to Competitors

Inbify Logo

Inbify is a real-time customer experience management software that enables businesses to provide customers with a frictionless way to send feedback over native phone features like SMS, MMS and emails.

Qualtrics Logo

Qualtrics specializes in experience management software. The company offers a range of products to help businesses improve their customer service, employee engagement, and product development processes. Its products provide solutions for contact centers, people teams, and strategy and research, enabling businesses to deliver better experiences across digital and physical touchpoints, engage teams, improve manager effectiveness, and design products that people love. It was founded in 2002 and is based in Provo, Utah.

Medallia Logo

Medallia (NYSE: MDLA) provides customer experience management software for companies to capture customer feedback and deliver insights. The software provides insights to improve customer experience, contact center experience, employee experience and digital experience. It serves industries such as automotive, healthcare, energy, and more. The company was founded in 2001 and is based in San Francisco, California.

InMoment Logo

InMoment is a company that focuses on improving customer and employee experiences in various business sectors. The company offers a modern customer experience solution that combines data, technology, and human expertise to help businesses understand and improve their interactions with customers and employees. InMoment primarily serves sectors such as retail, financial services, food services, healthcare, travel and hospitality, and more. InMoment was formerly known as Mindshare Technologies. It was founded in 2002 and is based in South Jordan, Utah.

SurveyMonkey Logo

SurveyMonkey (NASDAQ: MNTV) offers online surveys and forms. It empowers people with the insights they need to make decisions. It provides a feedback management platform that connects users with real-time AI-powered insights that drive meaningful decisions. It was formerly known as Momentive Global. The company was founded in 1999 and is based in San Mateo, California.


Cloud4Feed offers artificial intelligence (AI) based insights and instant actions for customer loyalty and retention. It helps businesses to increase brand values ​​and maximize customer satisfaction by enabling customer-oriented decisions with customer experience solutions. The company was founded in 2015 and is based in Istanbul, Turkey.


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