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About True Form, LLC

The patent pending True Form Training System is the first fully functional, wearable resistance band training system. For the first time, people can perform virtually any movement under variable resistance, unencumbered, untethered and hands-free. For anyone in the sports training industry, the implications are obvious and far-reaching. An athlete can perform any sport-specific movement at full speed under resistance. This is the holy grail of functional training. Trainer have been seeking this solution for year, but have had to settle for mimicking sport=specific moves with accessories that did not allow true, natural functional movement. For the fitness enthusiast, full-time, variable resistance can be added to the entire lower body during virtually any workout, increasing intensity and calorie burn and reducing the amount of workout time. True Form can be used in all environments, from one-on-one training to boot camp training to group workout routines.

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Latest True Form, LLC News

Audio OOH: A True Form of Retail Media

Jan 19, 2022

By Paul Brenner Image The launch of Amazon Advertising back in 2018 set the stage for retail media networks. During the past three years, retail media has grown exponentially with large retailers like Kroger, Target, Dollar General, Walmart, and Home Depot following Amazon’s lead and creating their own retail media networks. Brands spent $5 billion on retail media in 2020 alone. While online shopping and retail media networks were rising before the pandemic, COVID-19 also drove retail media networks' surge in popularity. Forced by the pandemic to opt for e-commerce shopping, consumers are altering their previous buying habits. This shift in consumer behavior has resulted in a stronger connection between retail media and digital channels. Including retail messaging and offerings on retailer websites or mobile apps is merely one step. To see maximum benefit from marketing dollar spend, brands should take an omnichannel approach to their retail media strategy to utilize both in-store and out-of-store touchpoints, too. After more than 18 months of increased comfort with the e-commerce world, consumers expect similar shopping experiences in physical retail locations. To meet these expectations and deliver a seamless customer experience across all advertising channels — including in-person experiences — retailers should consider Audio-Out-Of-Home (Audio OOH) to complement their retail media strategy. 3 Benefits of Adding Audio OOH to Retail Media Strategy   Audio Out-Of-Home — a new form of advertising — plays premium music and programmatic advertisements in-store. It creates a unique opportunity for retailers to talk to their consumers directly along the path to purchase using technology and capabilities similar to those available online, and offers several benefits when deployed as part of retail media strategy: Programmatic Capabilities: Audio OOH’s programmatic capabilities use data-driven technology to enable advertisers to target specific audiences based on product availability in-store, time of day and shopper demographics. Built-in flexibility allows brands to change the music and messaging to align with the advertisements running in other media channels. Audio OOH helps advertisers engage with consumers at different points along the buying consumer journey and provides an incredible opportunity to influence purchasing decisions. Customer Experience: Brands use Audio OOH to stand out from the competition by connecting directly with customers about their products, similar to “digital shelves” e-commerce sites use. Audio OOH technology enables brands to use consumer insights to curate tailored, relevant audio campaigns that resonate with the targeted buyer demographic. Personalized messaging and offerings increase brand awareness and engagement to help to strengthen their relationship with customers and build brand loyalty. Audibility, Measurement & ROI: Audio OOH advertising platforms provide metrics and analytics that track audibility, impressions, engagement, and more. It offers a unique advantage over other advertising channels because it can’t be blocked, skipped or fast-forwarded, and thus, ignored.

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