Predict your next investment

True Fit company logo
INTERNET | Internet Software & Services / Retail & Inventory

See what CB Insights has to offer

Founded Year



Line of Credit | Alive

Total Raised


Last Raised

$15M | 2 mos ago

Mosaic Score

+30 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About True Fit

True Fit is a data-driven personalization platform for footwear and apparel retailers that uses rich connected data and machine learning to enable personal experiences for fashion retailers. It puts its logo on retail partners' websites that users can click on, create a profile, and shop knowing how clothes will fit. Users can also add their favorite brands in order to get recommendations.

True Fit Headquarter Location

60 State Street 12th Floor

Boston, Massachusetts, 02109,

United States


Latest True Fit News

Consumer Experience Platform True Fit Raises $30 Million

Dec 24, 2021

True Fit – a global data and software leader retailers choose to decode fit and size – recently announced a $30 million growth round. These are the details. As the $2 trillion apparel market shifted online rapidly since the pandemic, True Fit’s annual recurring revenue (ARR) grew 85%, and consumer adoption in parallel rose 109% across True Fit’s network – which now serves 82 million active members. True Fit’s growth in revenue, retailers, and active members point to the increasing demand among digital shoppers to seek trusted fit guidance. True Fit is the only platform that solves online fit at scale, serving high-fidelity, trusted experiences for shoppers everywhere. And True Fit’s Fashion Genome is the world’s largest, connected data platform, fueling AI-driven models that combine product attribution for about 17,000 brands, $250 billion in cross-market buying behavior, and first-party preference data from over 200 million registered True Fit members. And the Fashion Genome underscores exceptional software and data services that brands and retailers use to personalize the buying experience online. This focus on customer experience across leading sites from PacSun to Under Armour to Boden translates to a 2-5% lift in revenue, driven by a +47% increase in order rate. The additional $30 million of growth investment was led by True Fit lead investor Georgian, a multi-billion-dollar fintech company that invests in high-growth software businesses that leverage data in powerful ways. And Georgian was joined by Jump Capital, Signal Peak Ventures, Intel Capital, and new investor Espresso, a leading venture debt fund. This funding round will reinforce True Fit’s expansion while powering major innovations in customer experience and unrivaled data sets for 2022. KEY QUOTES: “We’re inspired by this moment. Consumers are in the midst of a generational shift to digital shopping. Apparel brands and retailers are rapidly partnering with True Fit to make their customer experience excellent. We’re thrilled to help unlock growth in apparel — the last huge consumer category to go digital.” — William R. Adler, True Fit’s President & CEO “True Fit is the leading provider in this exhilarating market thanks to its unique dataset and AI. We’re excited to be part of this generational shift to digital, and to help bring True Fit’s world-class solution to scale.” — Justin LaFayette, Lead Investor at Georgian

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Research containing True Fit

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned True Fit in 2 CB Insights research briefs, most recently on May 11, 2021.

Expert Collections containing True Fit

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

True Fit is included in 4 Expert Collections, including E-Commerce.



9,049 items


Conference Exhibitors

5,302 items


Retail Tech 100 (2020)

100 items

The winners of the first annual CB Insights' Retail Tech 100.


Artificial Intelligence

8,327 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

True Fit Patents

True Fit has filed 27 patents.

The 3 most popular patent topics include:

  • Exercise equipment
  • Physical exercise
  • Aerobic exercise
patents chart

Application Date

Grant Date


Related Topics




Physical exercise, Aerobic exercise, Exercise equipment, Exercise physiology, Sewing


Application Date


Grant Date



Related Topics

Physical exercise, Aerobic exercise, Exercise equipment, Exercise physiology, Sewing



True Fit Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

True Fit Rank

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.