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True Fit company logo
Corporation
INTERNET | Internet Software & Services / Retail & Inventory
truefit.com

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Founded Year

2009

Stage

Unattributed VC | Alive

Total Raised

$117.04M

Last Raised

$11.68M | 4 mos ago

Mosaic Score

+20 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About True Fit

True Fit is a data-driven personalization platform for footwear and apparel retailers that uses rich connected data and machine learning to enable personal experiences for fashion retailers.

True Fit Headquarter Location

60 State Street 12th Floor

Boston, Massachusetts, 02109,

United States

617-848-3740

Latest True Fit News

True Fit Data Shows Midsize Is Now Mainstream

Jun 29, 2021

Notably, True Fit’s data called out some of the leading retailers in the U.K., the company reported, are taking steps to promote size inclusivity, including H&M, Mango and Asos. As more retailers look to better address the midsize segment, Jessica Murphy, cofounder and chief customer officer at True Fit, said, “the first step, before you can address any adjustments to sizing or size ranges, is to make sure you truly understand who your customer is and how they shop.” As the midsize demographic continues to grow, True Fit suggests it is prompting brands and retailers to start blurring the lines between standard and plus sizes. This means offering midsizing to cater to both and thinking about sizing in terms of a wide range continuum, instead of within rigid segments of the past. According to Murphy, this understanding involves an analysis not only of sizing demographics but also style and fit preferences. For example, True Fit has found that consumers who shop in larger sizes tend to like a deeper or higher neckline than those who shop in smaller sizes of the same product. “As the midsize demographic grows, it’s critical to understand what your midsize shopper wants in order to feel confident,” said Murphy. “By using this insight to construct size ranges for the midsize market, retailers can ensure they build the range with attributes more specific than size. This will allow them to offer more inclusive sizing to serve the growing midsize market, but in a way that is profitable and sustainable, and that serves up products and styles shoppers will love and keep. Getting sizing and styling right for your target demographic is critical for driving loyalty amongst the growing base of midsize buyers.” With all changes to sizing as lines continue to blur for more inclusive sizing, Murphy noted that it is important to consider that it will be tricky for consumers to navigate. Ultimately, she said, it will be up to retailers and their technology to mitigate, by introducing better ways to translate and communicate sizing across brands and styles. For More WWD Business News:

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Research containing True Fit

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned True Fit in 2 CB Insights research briefs, most recently on May 11, 2021.

Expert Collections containing True Fit

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

True Fit is included in 3 Expert Collections, including E-Commerce.

E

E-Commerce

8,754 items

C

Conference Exhibitors

5,302 items

R

Retail Tech 100 (2020)

100 items

The winners of the first annual CB Insights' Retail Tech 100.

True Fit Patents

True Fit has filed 26 patents.

The 3 most popular patent topics include:

  • Exercise equipment
  • Physical exercise
  • Aerobic exercise
patents chart

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1/3/2020

10/12/2021

Physical exercise, Aerobic exercise, Exercise equipment, Exercise physiology, Sewing

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Related Topics

Physical exercise, Aerobic exercise, Exercise equipment, Exercise physiology, Sewing

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True Fit Web Traffic

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True Fit Rank

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