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True Fit

Founded Year



Line of Credit | Alive

Total Raised


Last Raised

$15M | 1 yr ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+30 points in the past 30 days

About True Fit

True Fit is a data-driven personalization platform for footwear and apparel retailers that uses rich connected data and machine learning to enable personal experiences for fashion retailers. It puts its logo on retail partners' websites that users can click on, create a profile, and shop knowing how clothes will fit. Users can also add their favorite brands in order to get recommendations.

Headquarters Location

60 State Street 12th Floor

Boston, Massachusetts, 02109,

United States


True Fit's Product Videos

ESPs containing True Fit

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Retail Tech

Companies in this market leverage artificial intelligence and augmented reality (AR) to enable users to virtually try-on clothes, accessories, and makeup.

True Fit named as Highflier among 6 other companies, including Revieve, 3DLOOK, and Bold Metrics.

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True Fit's Products & Differentiators

    Size and Fit Recommendations

    Fit is about gaining trust between shoppers and brands so True Fit provides options to shoppers based on how they want to evaluate fit, serving fit guidance to 100% of a retailer's traffic: 1. Universal Guidance: True Fit’s proprietary universal size scale and deep garment learning positions us to serve fit guidance to 100% of your traffic without a single click for shoppers. 2. Social Proof: We back up our product based fit guidance with social proof so shoppers can understand how many buyers sized up, down or bought their usual size. 3. Personalized Recommendations: Best in class 1:1 fit recommendations reinforced by the world’s largest fashion data platform. Our algorithms connect product fit with a unique shopper’s preferences

Research containing True Fit

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned True Fit in 3 CB Insights research briefs, most recently on Mar 22, 2022.

Expert Collections containing True Fit

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

True Fit is included in 7 Expert Collections, including Digital Health.


Digital Health

8,838 items

Startups recreating how healthcare is delivered



10,120 items


Market Research & Consumer Insights

691 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.


Artificial Intelligence

9,442 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


Conference Exhibitors

5,302 items


Retail Tech 100

100 items

The winners of the 2020 CB Insights Retail Tech 100, published December 2020.

True Fit Patents

True Fit has filed 1 patent.

The 3 most popular patent topics include:

  • Exercise equipment
  • Physical exercise
  • Aerobic exercise
patents chart

Application Date

Grant Date


Related Topics




Exercise equipment, Vehicle braking technologies, Operating roller coasters, Bearings (mechanical), Mechanical engineering


Application Date


Grant Date



Related Topics

Exercise equipment, Vehicle braking technologies, Operating roller coasters, Bearings (mechanical), Mechanical engineering



Latest True Fit News

FatFace partners with True Fit

Nov 21, 2022

UK lifestyle fashion retailer FatFace is partnering with tech-driven fit platform True Fit. It’s using the latter’s data-driven fit personalisation platform to “deliver size and fit guidance to shoppers".

True Fit Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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True Fit Rank

True Fit Frequently Asked Questions (FAQ)

  • When was True Fit founded?

    True Fit was founded in 2009.

  • Where is True Fit's headquarters?

    True Fit's headquarters is located at 60 State Street, Boston.

  • What is True Fit's latest funding round?

    True Fit's latest funding round is Line of Credit.

  • How much did True Fit raise?

    True Fit raised a total of $150.36M.

  • Who are the investors of True Fit?

    Investors of True Fit include Espresso Capital, Signal Peak Ventures, Jump Capital, Intel Capital, Georgian Partners and 9 more.

  • Who are True Fit's competitors?

    Competitors of True Fit include Perfect Corp , Percept Imagery, Qloo, Lily AI, Bold Metrics, Perfitt, PreSize, Virtusize, BodiData, Volumental and 24 more.

  • What products does True Fit offer?

    True Fit's products include Size and Fit Recommendations and 2 more.

  • Who are True Fit's customers?

    Customers of True Fit include Boden, PacSun and Land's End.

Compare True Fit to Competitors


3DLOOK provides AI-first mobile body measuring, size recommendation, fit, and virtual try-on solutions.

Perfitly Logo

Perfitly is an end-to-end solution that bridges the online divide between a customer and the fitting room experience. Using Perfitly, online shoppers will be able to see how a garment fits and looks on their body, giving shoppers more confidence in purchasing decisions and reducing the need to buy multiple sizes/fits to find the right one.

Wannaby Logo

Wannaby is an AR company animated with the development of computer vision and rendering technologies that allow users to virtually try on different products in augmented reality. The mobile application Wanna Nails, presented by the developers of the company, allows the user to "try on" nail polish, buy them, and experiment with colors, depending on the style, color, and lighting.


Luna is a company that connects eyewear retailers, brands, and doctors from around the world to simplify the purchase of eyewear and contacts online and in person.


Revieve aims to transform the way consumers discover, choose and evaluate beauty products online and in-store by offering beauty brands and retailers selfie driven personalization technology.


Zyler develops an AI-based virtual clothing try-on service.

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