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Founded Year



Seed VC | Alive

Total Raised


Last Raised

$3.5M | 2 yrs ago

About True

True is a company focused on talent management in the recruitment industry. The company offers services such as identifying and recruiting progressive talent, providing talent management technology that offers actionable data, and connecting companies with diverse talent. True primarily serves investment firms, portfolio companies, and public companies seeking transformative growth. It was founded in 2012 and is based in Haddonfield, New Jersey.

Headquarters Location

56 N Haddon Ave 1st Floor

Haddonfield, New Jersey, 08033,

United States




Expert Collections containing True

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

True is included in 1 Expert Collection, including HR Tech.


HR Tech

4,043 items

The HR tech collection includes software vendors that enable companies to develop, hire, manage, and pay their workforces. Focus areas include benefits, compensation, engagement, EORs & PEOs, HRIS & HRMS, learning & development, payroll, talent acquisition, and talent management.

Latest True News

True Search Data Shows Higher Demand for VC-Experienced CEOs at Public and PE-backed Technology Companies

Oct 18, 2023

Author of the article: Article content NEW YORK — True , the only tech and data-first global talent platform, today released proprietary data highlighting the latest CEO hiring trend: Public and private equity-backed tech companies are hiring CEOs from the venture capital asset class nearly 3x more often than in recent years. “The technological innovation inherent in the DNA of every great startup CEO is deeply valuable to large private and public companies undergoing digital transformation.” Article content Public and PE Portfolio Companies Want Venture Talent Over the past two years, the number of CEOs coming directly from VC-backed tech companies to PE-backed or publicly traded companies has increased to 12%. This represents a significant 2.7 times growth compared to the rate observed from 2020 to 2021. Further, 64% of True’s CEO placements across all asset classes in the past three years have identified growth, innovation, and transformation as priority objectives of their role. Advertisement 2 Article content “The technological innovation inherent in the DNA of every great startup CEO is deeply valuable to large private and public companies undergoing digital transformation,” said Jon Mackey , True’s managing director of global public markets. “Every year we’re seeing clients demonstrate more trust in the transformative CEO talent coming from venture.” This interest in VC talent extends beyond the CEO role. True data shows the share of its executives hired to public and PE-backed companies directly from VC tech is up 50% YoY and roughly 2x the rate observed in 2020-2021. Pressures on Founder CEOs Prompt Turnover Not only is VC talent more attractive to PE and public companies, but there are also a number of market-driven pressures enticing, or sometimes forcing, VC CEOs from their positions. While True’s proprietary data shows YoY increases in CEO searches across every asset class, there is also a noticeably larger amount of hiring activity in VC-backed companies. At True, early-stage VC CEO searches are up 44% YoY, while late-stage companies are seeing a still notable 16% YoY increase. Our VC Practice has observed some CEOs caught in the middle of differing goals from their early and late stage investors. With valuations low after the sky-high expectations of 12 to 18 months ago, some investors are seeking conflicting courses of action from their VC CEOs depending on how much they invested and when. Some VC CEOs say they’ve had enough and are ready to explore other asset classes for leadership roles or return to their roots as product visionaries. “As True grows in our share of public company hiring, it remains true that no one knows venture talent like we do,” said Shawn Thorne , managing director of the VC practice . “We have a global reach and ability to serve PE and public clients while still maintaining core relationships with the transformational talent in tech. Many of the best innovators spend some share of time in different asset classes across their career and we have a unique ability to enable that journey,” Thorne added. ABOUT TRUE True is the world’s only tech and data-first talent management platform. The sixth largest in its industry, True leverages 10+ years worth of proprietary data, market insights, and talent lifecycle expertise, to help companies make high-impact talent decisions quickly. True’s unmatched products and services include True Search (retained executive search), TrueBridge (advisory, interim, and fractional executive placement), Thrive (Talent CRM software), Search Essentials (tech-enabled hiring services), AboveBoard (inclusive executive career community), and Jopwell (leading diversity tech platform for early-mid career professionals). True also backs promising companies through its investment brands True Equity and Vera Equity . View source version on Contacts

True Frequently Asked Questions (FAQ)

  • When was True founded?

    True was founded in 2012.

  • Where is True's headquarters?

    True's headquarters is located at 56 N Haddon Ave, Haddonfield.

  • What is True's latest funding round?

    True's latest funding round is Seed VC.

  • How much did True raise?

    True raised a total of $3.5M.

  • Who are the investors of True?

    Investors of True include FPT, Alpha JWC Ventures, BEENEXT, January Capital and LLR Partners.

  • Who are True's competitors?

    Competitors of True include Bespoke Partners and 3 more.


Compare True to Competitors

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Vista Equity Partners

Vista Equity Partners operates as an investment firm for the enterprise software market. Its main services include private equity, permanent capital, credit, and public equity investment strategies, all aimed at investing in enterprise software, data, and technology companies. It primarily sells to the technology sector. It was founded in 2000 and is based in Austin, Texas.


Mergr is a web-based private equity and M&A database that allows busy professionals to search private equity firms, corporate acquirers, their M&A, and advisors. The company's database helps to recruit M&A professionals, market services, build company buyer lists, and prospect mature acquisition candidates. The company was founded in 2008 and is based in Chicago, Illinois.

BlueMont Associates

BlueMont Associates is a full-service retained executive search firm. It specializes in executive search, private equity, credit, investment professionals, compensation, recruiting strategy, asset management, investor relations, portfolio company leadership, and more. The firm provides executive placement services to companies from various sectors. BlueMont Associates was founded in 2017 and is based in New York, New York.

Bespoke Partners

Bespoke Partners is a firm that specializes in executive recruiting and leadership advisory services, operating primarily in the software and SaaS industry. The company offers services such as executive search, leadership advisory, and a curated talent network service, focusing on finding and placing executives in leadership roles within software and SaaS companies. The firm primarily serves the software and SaaS sector, with a particular emphasis on public, private, private equity, and venture-backed companies. It was founded in 2011 and is based in San Diego, California.

Director Search

Director Search is an executive search platform and global community of corporate directors, executives and director candidates.


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