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Founded Year



Seed VC - III | Alive

Total Raised


Last Raised

$3.6M | 6 mos ago

About Tru

Tru makes energy drinks to deliver sports performance enhancements as well as work and sleep aid options.

Tru Headquarter Location

11 Michigan Drive

Natick, Massachusetts, 01760,

United States


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Expert Collections containing Tru

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Tru is included in 3 Expert Collections, including Food & Beverage .


Food & Beverage

3,534 items


Sleep Health & Wellness

800 items

These companies aim to assess or improve the quantity/quality of sleep, or use sleep data in the monitoring or diagnosis of other health conditions.


Wellness Tech

1,304 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.

Latest Tru News

Distribution Roundup: Calypso Adds 3K+ Doors; BIOLYTE Expansion Continues; RISE Looks to Foodservice; Shine Water, Tru Moves

Jul 1, 2022

In this week's Distribution Roundup, BIOLYTE Moves to Sports Drink Aisle in Publix, IVUSION Starts A Subscription Program, RISE Expands its Foodservice Presence, and ShineWater Adds Stop & Shop and Giant, plus more news from Calypso, Tru and IVUSION.

Tru Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Tru Rank

  • When was Tru founded?

    Tru was founded in 2015.

  • Where is Tru's headquarters?

    Tru's headquarters is located at 11 Michigan Drive, Natick.

  • What is Tru's latest funding round?

    Tru's latest funding round is Seed VC - III.

  • How much did Tru raise?

    Tru raised a total of $9.27M.

  • Who are the investors of Tru?

    Investors of Tru include Btomorrow Ventures, Polar Beverages, SOSV, David McIntyre, Chris Wagner and 4 more.

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