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COMPUTER HARDWARE & SERVICES | IT Services / IT Solutions & Software Development
troux.com

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Founded Year

2001

Stage

Acquired | Acquired

Total Raised

$46.35M

About Troux Technologies

Troux Technologies, founded in 2001, is an IT Transformation software company which offers a set of solutions to mitigate risk, reduce costs, and support growth initiatives for Global 2000 enterprises and governments. Troux'ss software combines tools for enterprise architecture design and creation with a new generation of information aggregation and management solutions, offering the visibility foundational to IT and Business Transformation.

Troux Technologies Headquarter Location

8601 Ranch Road 2222 #3-300

Austin, Texas, 78730,

United States

512-536-6270

Latest Troux Technologies News

Influencing the Thought Leaders -Part 1

Dec 6, 2018

Architecture & Governance Magazine Covers c. 2005–2007 As growth marketer, one of the my favorite strategies is to create campaigns that influence other thought leaders to engage with and ultimately promote my products. While you can find many examples of celebrity spokespeople in the consumer products space, my focus has always been on developing thought leadership for emerging technology markets that resonates with those market influencers. In this 4 part series, I plan to illustrate different techniques I have used to bring new products to market and attract an evangelical community. Architecture and Governance Magazine Troux Technologies: 2005–2007 Before it’s acquisition by Planview in 2015, Troux Technologies (pronounced “True”)had a 13 year run as a leading vendor of Enterprise Architecture and then IT Transformation software. As a young marketer, with my first tech marketing job after getting my MBA, I was fortunate to join the team among the first 10 employees to support initial product marketing needs as we launched our first products. We quickly learned that the 800 lb. gorilla in the Enterprise Architecture space was not a competitive vendor, but was the EA research analyst team at Gartner Group. Most IT shops subscribed to Gartner research, and would consult with analysts before they acquired new technology. We needed a plan to educate those analysts so they were aware of Troux ( a new, modern entrant), could talk about our differentiators compared to the competition, and most importantly, could make the case that Troux could be a trusted partner for large IT orgs. Most vendors in the space were either smaller emerging providers or long established offerings from larger companies. The newer vendors like Troux were bringing modern web front ends and process automation backends to an industry that had seen EA as more of an art of drawing pretty pictures than a science of using data for informed decision making. We intended to change the narrative for the space, and determined that there was an opportunity to create a publication that was the “independent voice for IT strategy and digital transformation”. Architecture and Governance Magazine was born in 2005. The Executive Guide to IT Governance by Jonas Lamis — Premiere Issue Cover Story Keep in mind, that we were launching a quarterly 24 page print publication that we intended to be sent to IT leaders around the world. Each issue had to have strong thought leadership that did not indicate that it was just another piece of vendor advertising. For each issue, we solicited articles for industry analysts, consultants, technology specialists, and articles we wrote ourselves to position how we saw the industry moving. I wrote our premiere issue cover — The Executive Guide to IT Governance — to lay out our vision for how EA needed to modernize to keep up with the fast moving changes in IT. We were thrilled that the quality of that first issue brought us lots of attention when it hit everyone’s desks in the spring 2005. Our executive team greenlit 3 more issues for that year — a non-trivial marketing expense for a growing, venture-backed company. The Challenge of Visual Modeling — One of my favorite articles where I showed visual modeling through the ages, from Napoleon’s retreat from Moscow to Burning Man maps to misinformation tracked by Edward Tufte — one of my personal heroes. We had collected about a thousand addresses during 2003–2005 and launched with a first edition print run of 5000; 1000 to send out and 4000 to distribute at a coming Gartner conference. By the end of the first year, we were receiving dozens of subscription requests daily and eventually capped our distribution at 12,000 magazines per issue. Each issue came with Opening Thoughts and Closing Thoughts. One of those was always authored by a Troux executive. The results of this campaign were astounding. Not only did we get 12k subscribers (aka “leads”), but the Troux brand became synonymous with high quality thought leadership. Gartner Group began advertising their events in our publication, and their analysts became regular contributors. We even let our competitors advertise in the magazine. We controlled the narrative and the list, but they helped pay the costs. By the end of 2007, I decided to leave Troux to co-found a startup incubator, Tech Ranch Austin , and soon thereafter, Troux switched from a print publication to an online publication. Today A&G Magazine is still going strong under the management of Planview. I’m quite proud that the growth marketing campaign we launched over a decade ago is still producing results. Credits: Architecture and Governance Magazine was a team effort. We could never have gotten it off the ground without the support of James Rogers , George Paras and Holt Hackney .

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Troux Technologies Patents

Troux Technologies has filed 12 patents.

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Grant Date

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3/12/2013

3/8/2016

Data modeling, Enterprise architecture, Data management, Trees (data structures), Database management systems

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3/12/2013

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3/8/2016

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Data modeling, Enterprise architecture, Data management, Trees (data structures), Database management systems

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Grant

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