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INTERNET | Internet Software & Services / Travel
tripl.com

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Founded Year

2011

Stage

Convertible Note | Alive

Total Raised

$320K

Last Raised

$300K | 9 yrs ago

About Tripl

Tripl is a startup that connects recommended travelers, locals, and people connected to existing social networks.

Tripl Headquarter Location

Kokbjerg 30

Kolding, 6000,

Denmark

+45 70 21 12 05

Latest Tripl News

Ogilvy Health doubles down on data with internal consultancy Tripl

Feb 27, 2019

Feb 27, 2019 11:14am Ogilvy Health's new data platform integrates hundreds of sources of data to hypertarget healthcare providers with pharma client messages. (Alpha Stock Images) In June 2017, the ideal audience members for ads on immuno-oncology drug Opdivo were on planes flying to Chicago. They were physician passengers on JetBlue headed to the American Society of Clinical Oncology (ASCO) annual meeting, but how could Bristol-Myers Squibb reach them in the air as they were making meeting plans? Enter Ogilvy Health. The agency used proprietary technology to cross-reference data such as the physicians’ specialty, ASCO attendance and travel plans, and even JetBlue seat selection to deliver a message to the TV screen directly in front of relevant doctors encouraging a visit to the Opdivo booth at the conference. Then, when physicians exited the plane, Ogilvy Health used mobile phone tracking and custom digital billboards to show Opdivo messages to those same doctors as they walked by. The result? A 40% increase in Opdivo booth attendance that year. Like this story? Subscribe to FiercePharma! Biopharma is a fast-growing world where big ideas come along daily. Our subscribers rely on FiercePharma as their must-read source for the latest news, analysis and data on drugs and the companies that make them. Sign up today to get pharma news and updates delivered to your inbox and read on the go. The Opdivo ASCO work was a breakthrough pilot for Tripl, Ogilvy Health’s now officially launched data consultancy inside the agency. Ogilvy Health and its parent company WPP have been working on the data service solution for eight years, building relationships with more than 500 different data providers to use cross-referenced data to precision-target healthcare providers. “It’s all about understanding who the person is—from how they prefer to be spoken to, to what they do as a (healthcare provider) and who they are as a person,” Angelo Campano, VP of the point-of-care practice at Ogilvy Health, said in a recent webinar introducing and detailing the specialty service. The agency is currently working on several more Tripl data integration trials, including one around more timely clinical trial recruitment and another that identifies nontraditional key opinion leaders (KOLs). The clinical trial recruitment study, for its part, uses social data to reach both patients and the physician they are seeing. With patient permission to contact, Ogilvy Health could send messages about the trial both to the patients based on how they were interacting with a particular social platform and also to each patient’s EHR and the doctor to see during a visit with that patient.

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Tripl Patents

Tripl has filed 1 patent.

The 3 most popular patent topics include:

  • Engine technology
  • Nuclear technology
  • Radioactive waste
patents chart

Application Date

Grant Date

Title

Related Topics

Status

6/9/2017

12/22/2020

Radioactive waste, Radioactive waste repositories, Waste treatment technology, Nuclear technology, Engine technology

Grant

Application Date

6/9/2017

Grant Date

12/22/2020

Title

Related Topics

Radioactive waste, Radioactive waste repositories, Waste treatment technology, Nuclear technology, Engine technology

Status

Grant

Tripl Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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