About TripElephant

TripElephant is a travel focused software development startup in Toronto, creating advertising technologies to support the travel vertical. The company's main product is a search engine marketing management and optimization platform. This platform effectively structures and optimizes, large scale SEM campaigns for clients, in particular for the hard to grasp 'unbranded' and 'long-tail' search types. TripElephant works on a risk free basis, where the advertiser only pays for completed bookings, as well as on a traditional agency basis.