Tribal Worldwide

Aug 11, 2023

August 11, 2023 At Cannes it can be 33% know how, 33% glam and 33% fun. Or it can be 100% fun and 0% the rest. Anyway, it’s a place where you learn and discover new things about the creative industry, whatever you choose to do at the festival, I say Madalina Pop and Ionut RaicuGroup Creative Directors la Tribal Worldwide and the winners of the Young Lions competition in Romania. Madalina and Ionut went to the Cannes Lions festival following the program #TheAlternativeSchool to participate in the second stage of the Young Lions, together with the representatives of the other countries entered in the competition. “I was pleasantly surprised that we mostly have the same references even though we are from very different cultural areas. It seemed that we were on the same internet, even though we were from opposite parts of the globe. I can say that I remained friends and I still keep in touch with some of them, creative people who are from countries like China, China, Puerto Rico, Pakistan”, says Ionut. We continue to talk with Ionut and Madalina about their experience at #TheAlternativeSchool, about presentations, speakers, meeting other creatives, delights and discoveries from the Cannes festival. Enrollment in the #TheAlternativeSchool program Every year we explored the field with #TheAlternativeSchool, and in 2023 we said it was time. Fortunately, it was thought after thought, because Simina was also thinking of proposing to us. It was also the last year in which we were within the age limit, so it was definitely a sign that HAD. The experience John: If I had to summarize the whole experience in one word, I can say that it was an INTENSE one. The program was focused on design and social media, but it was not limited to that. The participants were from all creative spheres, a fact that shows you the way of thinking and the creative approach of the others on the same brief. Madalina: It was with everything, like everything is good (sharoma). A first part of the course, where guests from all over the world talked to us about advertising and put us in the mood a bit. Then the contest that came with many emotions, although I did not expect them to be so big. But it is clear that they were constructive. And then the preparation for Cannes, where I kept close to Teodora and the team, so that everything would go well rose the Cannes. teachings John: I discovered some very good speakers and their presentations will remain an example of “Asa Da”. We all know that the presentation is many times more important than the work itself when we talk about the creative industry, but the way these people argue their work is next level. Madalina: Access to valuable talks and professionals to follow. And on Instagram and at Cannes. Connections with passionate people from the industry, both from the country and abroad. Surprises, creative lessons John: I learned or, rather, it was reconfirmed to me that it is not good to stay stuck in your square. And that, when you experiment with different media, you can discover new approaches to problems that seem unsolvable. Madalina: The most important lesson I took from the whole experience is to take full advantage of what the industry offers me. Yes, including briefs. Because we focus too much on what it doesn’t offer and we forget to remember that we can get to Cannes after #TheAlternative or we can see passionate people who give us their advice for free on the net. It’s a whole world to this that we can focus on. Tips for those who want to enroll in TheAlternativeSchool programs John: First of all, it is one of the most beautiful ways to get to Cannes through a more out-of-the-box method. The program is remote and this helps a lot if you have a job or other activities in parallel. Secondly, it shows you what your level is and where you stand among professionals on a local and global scale. I think you can apply to this program even if you are over 30 years old and, let’s say, you want a career change and you don’t know how to go about it. No Cannes for you though. Madalina: Because it is one of the most accessible opportunities to get to Cannes and I think we should take advantage of it. Of all the ideas registered at Cannes, somewhere around 4% are awarded and I have the impression that not all the people who worked on the winning campaigns make it to the festival. And then, beyond that, it seems obvious to me why it’s worth it: it’s Cannes, the place where the most creative people from all over the world meet. And if the talks aren’t interesting, if the freebees aren’t so wow, if you’re not passionate about rose, it’s still the coolest creative festival. Plus you get there after attending some courses that really make sense and are taught by people who know what they’re talking about. Plus colleagues from the industry, valuable insights and an evening program that makes you seem important 🙂 The Cannes Lions experience John: We have the impression that the most important word when talking about Cannes Lions is “Creativity”, but in fact “Networking” is a much more relevant one. Everything revolves around him and somehow, if you’re not the type who can hold a conversation with a man you’ve barely met, you’re in trouble and (maybe) have something to lose. Madalina: Everything was the best part, haha. The best thing was that wherever you went you had something to do. I mean, if you took two steps to the right there was Meta Beach with talks and snacks, further to the right you were in the Palais with super speakers, a little further on was another beach, another concert, another party. Meeting with creative young people from other countries John: I was pleasantly surprised that we mostly have the same references even though we are from very different cultural areas. It seemed that we were on the same internet, even though we were from opposite parts of the globe. I can say that I remained friends and I still keep in touch with some of them, creative people who are from countries like China, China, Puerto Rico, Pakistan. I can’t wait to send case studies to each other for feedback. They will best answer you directly, below. Madalina: One of the best parts. There is something in the air and everyone wants to make friends with everyone, something that I really like and it would be cool if it happened even at our festivals. We were not in a competition, although theoretically we were, but we saw each other to discuss, advise and support each other. Can we do this more? And some print screens from creative people in the world: What does the Cannes festival mean to you? John: For me it’s a dream come true to get here, I’m glad I managed to cross it off the bucket list. Madalina: What has always meant, a place where I want to be. Cat e know how, cat e glam si cat e fun la Cannes Ionut: The ratio is very accurate from my point of view: 33% know how, 33% glam and 33% fun. Only that 1% remains, which is represented by a feeling of wanting to return there at some point. Madalina: It depends on you and what you want to do. It can be 100% fun and 0% the rest, if that’s all you’re interested in. And whatever you choose is ok. It’s a place to enjoy as you feel, because you have enough pressure the rest of the time. If you’re there, you already made it.