Founded Year
2010Stage
Series E | AliveTotal Raised
$1.013BValuation
$0000Last Raised
$640M | 1 yr agoMosaic Score
+30 points in the past 30 days
About Trax
Trax specializes in computer vision solutions for retail. The company enables execution controls in-store and the ability to leverage competitive insights through in-store execution tools, market measurement services and data science to unlock revenue opportunities at all points of sale.
Trax Headquarter Location
65 Chulia Street #19-01 OCBC Centre
049513,
Singapore
+65 6224 9145
ESPs containing Trax
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
Companies in this market sell technology to track in-store shelf conditions, including planogram and merchandising compliance, stock levels, and pricing effectiveness. There are 5 primary data collection solutions: cameras, mobile scanning, shelf sensors, robots to monitor shelves, and autonomous drones. These companies also use software platforms to process data from external sources along with t…
Trax named as Leader among 12 other companies, including RELEX Solutions, Symphony RetailAI, and Scandit.
Research containing Trax
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Trax in 14 CB Insights research briefs, most recently on Mar 29, 2022.

Jan 20, 2022 report
Why Retail Store Leaders Are Prioritizing Shelf Management Solutions
Jun 5, 2020
Here Are The Top AI Unicorns In Asia
Expert Collections containing Trax
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Trax is included in 5 Expert Collections, including Store management tech (In-store retail tech).
Store management tech (In-store retail tech)
1,601 items
Startups aiming to work with retailers to improve brick-and-mortar retail store operations.
Unicorns- Billion Dollar Startups
1,112 items
Grocery Retail Tech
691 items
Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.
Artificial Intelligence
8,694 items
This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.
Conference Exhibitors
5,302 items
Trax Patents
Trax has filed 66 patents.
The 3 most popular patent topics include:
- Retailing
- Real estate
- Image processing
Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
6/28/2021 | 5/10/2022 | Image processing, Neuropsychological tests, Digital display connectors, Digital photography, Global Positioning System | Grant |
Application Date | 6/28/2021 |
---|---|
Grant Date | 5/10/2022 |
Title | |
Related Topics | Image processing, Neuropsychological tests, Digital display connectors, Digital photography, Global Positioning System |
Status | Grant |
Latest Trax News
May 12, 2021
Partnership will result in a one-stop, holistic solution for processing, fulfilling and delivering online orders Digital Editor Combining stor.ai's Picking App and Trax's on-demand crowd marketplace will enable retailers to respond to online order surges efficiently and cost-effectively. End-to-end digital commerce solution provider stor.ai has partnered with Trax, a computer vision company transforming brick-and-mortar retail, to better help grocers respond to online order surges. The COVID-19 pandemic expedited the shift toward online grocery shopping. But in order to prosper during this e-commerce boom, grocers need new methods to make picking, delivery and collection services more cost-effective. As a result of the partnership, stor.ai will incorporate Trax Flexforce, an on-demand crowd marketplace, into its holistic, one-stop offering for grocers, enabling them to fully integrate their digital and physical presence. Stor.ai's online platform includes a white-label e-commerce solution integrated with grocers' legacy systems, and a Picker-App, which customizes and maps in-store grocery fulfillment. Trax Flexforce's on-demand crowd marketplace provides access to more than 1.4 million experienced retail representatives across North America and supplies stores with the right person for the task through its proprietary matching algorithm that processes store experience, location and workload. "With the exponential increase in online sales, there is a clear need to provide holistic solutions for retailers to provide customers with positive online shopping experiences without straining their budgets," said Mendel Gniwisch, EVP business development for Israel-based stor.ai . "I am delighted to partner with Trax, a trailblazer in the industry, to further our ambition to create a one-stop solution which is easily accessible for all kinds of grocers, who are constantly striving to preserve their unique and distinguishing features while offering consumers the conveniences they have come to expect." "Our partnership with stor.ai further enables us to meet the growing demand for transformational solutions to longstanding retail pain points," said Bob Kothari, chief revenue officer of Atlanta-based Trax . "With online grocery shopping continuing to rise, we are pleased to partner with stor.ai to help retailers adapt to this unprecedented period of industry growth." Both companies have had an influx of funding this year. In March, stor.ai raised $21 million in an extended Series A round, while Trax secured $640 million in new funding from notable investors Softbank and BlackRock in April. (Listen on demand to Trax leaders discussing the long-term impact COVID is having on the role of the store and strategies for how to win at the shelf in “Merchandising Strategies: How Brands Can Adapt to Disruption in 2021 and Beyond” webinar at https://bit.ly/3eGsyML .)
Trax Web Traffic
Trax Rank
When was Trax founded?
Trax was founded in 2010.
What is Trax's latest funding round?
Trax's latest funding round is Series E.
How much did Trax raise?
Trax raised a total of $1.013B.
Who are the investors of Trax?
Investors of Trax include Warburg Pincus, BlackRock, OMERS, SoftBank Group, Sony Innovation Fund and 7 more.
Who are Trax's competitors?
Competitors of Trax include Vispera Information Technology, Infilect Technologies, Focal Systems, Milky WayAI, Retail Aware and 14 more.
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