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Founded Year



Series E | Alive

Total Raised




Last Raised

$640M | 1 yr ago

Mosaic Score

+30 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Trax

Trax specializes in computer vision solutions for retail. The company enables execution controls in-store and the ability to leverage competitive insights through in-store execution tools, market measurement services and data science to unlock revenue opportunities at all points of sale.

Trax Headquarter Location

65 Chulia Street #19-01 OCBC Centre



+65 6224 9145

ESPs containing Trax

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Store Management

Companies in this market sell technology to track in-store shelf conditions, including planogram and merchandising compliance, stock levels, and pricing effectiveness. There are 5 primary data collection solutions: cameras, mobile scanning, shelf sensors, robots to monitor shelves, and autonomous drones. These companies also use software platforms to process data from external sources along with t…

Trax named as Leader among 12 other companies, including RELEX Solutions, Symphony RetailAI, and Scandit.

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Expert Collections containing Trax

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Trax is included in 5 Expert Collections, including Store management tech (In-store retail tech).


Store management tech (In-store retail tech)

1,601 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.


Unicorns- Billion Dollar Startups

1,112 items


Grocery Retail Tech

691 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Artificial Intelligence

8,694 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


Conference Exhibitors

5,302 items

Trax Patents

Trax has filed 66 patents.

The 3 most popular patent topics include:

  • Retailing
  • Real estate
  • Image processing
patents chart

Application Date

Grant Date


Related Topics




Image processing, Neuropsychological tests, Digital display connectors, Digital photography, Global Positioning System


Application Date


Grant Date



Related Topics

Image processing, Neuropsychological tests, Digital display connectors, Digital photography, Global Positioning System



Latest Trax News Partners With Trax to Simplify Online Ordering for Grocers

May 12, 2021

Partnership will result in a one-stop, holistic solution for processing, fulfilling and delivering online orders Digital Editor Combining's Picking App and Trax's on-demand crowd marketplace will enable retailers to respond to online order surges efficiently and cost-effectively. End-to-end digital commerce solution provider has partnered with Trax, a computer vision company transforming brick-and-mortar retail, to better help grocers respond to online order surges. The COVID-19 pandemic expedited the shift toward online grocery shopping. But in order to prosper during this e-commerce boom, grocers need new methods to make picking, delivery and collection services more cost-effective. As a result of the partnership, will incorporate Trax Flexforce, an on-demand crowd marketplace, into its holistic, one-stop offering for grocers, enabling them to fully integrate their digital and physical presence.'s online platform includes a white-label e-commerce solution integrated with grocers' legacy systems, and a Picker-App, which customizes and maps in-store grocery fulfillment. Trax Flexforce's on-demand crowd marketplace provides access to more than 1.4 million experienced retail representatives across North America and supplies stores with the right person for the task through its proprietary matching algorithm that processes store experience, location and workload. "With the exponential increase in online sales, there is a clear need to provide holistic solutions for retailers to provide customers with positive online shopping experiences without straining their budgets," said Mendel Gniwisch, EVP business development for Israel-based . "I am delighted to partner with Trax, a trailblazer in the industry, to further our ambition to create a one-stop solution which is easily accessible for all kinds of grocers, who are constantly striving to preserve their unique and distinguishing features while offering consumers the conveniences they have come to expect." "Our partnership with further enables us to meet the growing demand for transformational solutions to longstanding retail pain points," said Bob Kothari, chief revenue officer of Atlanta-based  Trax . "With online grocery shopping continuing to rise, we are pleased to partner with to help retailers adapt to this unprecedented period of industry growth." Both companies have had an influx of funding this year. In March, raised $21 million in an extended Series A round, while Trax secured $640 million in new funding from notable investors Softbank and BlackRock in April. (Listen on demand to Trax leaders discussing the long-term impact COVID is having on the role of the store and strategies for how to win at the shelf in “Merchandising Strategies: How Brands Can Adapt to Disruption in 2021 and Beyond” webinar at .)

Trax Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Trax Rank

  • When was Trax founded?

    Trax was founded in 2010.

  • What is Trax's latest funding round?

    Trax's latest funding round is Series E.

  • How much did Trax raise?

    Trax raised a total of $1.013B.

  • Who are the investors of Trax?

    Investors of Trax include Warburg Pincus, BlackRock, OMERS, SoftBank Group, Sony Innovation Fund and 7 more.

  • Who are Trax's competitors?

    Competitors of Trax include Vispera Information Technology, Infilect Technologies, Focal Systems, Milky WayAI, Retail Aware and 14 more.

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Focal Systems provides solutions for retailers to improve inventory management, reduce out-of-stocks, enhance the shopper experience, and optimize checkout lanes. Focal's solutions consist of devices in stores that leverage machine learning and computer vision technology.

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Wisy is an AI platform with image recognition to optimize products on display. Wisy enables retail excellence and maximizes sales by bringing products into the light, to be seen and be sold.

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Bossa Nova Robotics

Bossa Nova Robotics creates autonomous service robots for the global retail industry. Bossa Nova technology and services empower retailers to make informed inventory decisions and take rapid action by automating the collection and analysis of on-shelf inventory data in large-scale stores. Retailers can therefore improve their productivity and create a better shopping experience.

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