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Founded Year



Unattributed VC | Alive

Total Raised


Last Raised

$400K | 8 mos ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+80 points in the past 30 days

About Trax

Trax specializes in computer vision solutions for retail. The company enables execution controls in-store and the ability to leverage competitive insights through in-store execution tools, market measurement services and data science to unlock revenue opportunities at all points of sale. The company was founded in 2010 and is based in Singapore, Singapore.

Headquarters Location

65 Chulia Street #19-01 OCBC Centre

Singapore, 049513,


+65 6224 9145

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ESPs containing Trax

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / In-Store Tech

The offline behavior tracking market uses technology such as computer vision, sensor tech, and artificial intelligence to track and analyze customer behavior in physical stores. This data can be used to optimize inventory management, reduce costs, enhance the customer experience, and drive growth. The market is driven by the need for retailers to stay ahead of the curve in a highly competitive ind…

Trax named as Leader among 11 other companies, including RetailNext, Near, and Gravy Analytics.

Missing: Trax's Product & Differentiators

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Research containing Trax

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Trax in 6 CB Insights research briefs, most recently on Apr 3, 2023.

Expert Collections containing Trax

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Trax is included in 6 Expert Collections, including Store tech (In-store retail tech).


Store tech (In-store retail tech)

1,794 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.


Unicorns- Billion Dollar Startups

1,214 items


Grocery Retail Tech

828 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Artificial Intelligence

10,627 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


Conference Exhibitors

5,302 items


Food & Beverage

156 items

Trax Patents

Trax has filed 90 patents.

The 3 most popular patent topics include:

  • Retailing
  • Image processing
  • Real estate
patents chart

Application Date

Grant Date


Related Topics




Geometrical optics, Retailing, Real estate, Computer network security, Networking hardware


Application Date


Grant Date



Related Topics

Geometrical optics, Retailing, Real estate, Computer network security, Networking hardware



Latest Trax News

2024 Chevrolet Trax First Drive Overview: Worth-Packed Straight-Shooter -EAST AUTO NEWS

May 2, 2023

EAST AUTO NEWS & TRENDS – by The very first thing we seen when stepping inside the brand new Trax is the driver-focused format. Taking a web page from BMW, the whole unit encasing the 11-inch infotainment display screen (an eight-inch unit is normal on the LS and 1RS) is angled in the direction of the motive force. Better of all, gone are a budget plastics that adorned previous Chevys, and this isn’t restricted to larger trims; the bottom LS is included too. We should point out, nonetheless, that this author’s brand-new Pixel 6a failed to connect with Bluetooth, however there was no subject when switching to an iPhone. Bluetooth, Apple CarPlay, and Android Auto performance are all normal. Transferring up the trim ladder eliminates issues just like the vinyl-wrapped steering wheel, which is swapped out for a flat-bottom, leather-covered unit within the RS solely. An eight-inch driver’s digital gauge cluster is normal on the LT, 2RS, Activ, and RS. We solely briefly sat within the LS, which will get material seats, however even these have a high-quality really feel. Moreover, the fake chrome (learn: extra plastic) did not really feel low-cost. The RS, in the meantime, has leather-based upholstery, further sprint padding, and textured surfacing that covers the sprint panels. The 2RS we examined had purple inside accents, whereas the Activ sports activities Evotex seats with yellow accents. Every trim, basically, will get its personal distinctive look. Did you like this article? Share it now privacy-friendly!

Trax Frequently Asked Questions (FAQ)

  • When was Trax founded?

    Trax was founded in 2010.

  • Where is Trax's headquarters?

    Trax's headquarters is located at 65 Chulia Street, Singapore.

  • What is Trax's latest funding round?

    Trax's latest funding round is Unattributed VC.

  • How much did Trax raise?

    Trax raised a total of $1.013B.

  • Who are the investors of Trax?

    Investors of Trax include Garage Syndicate, Warburg Pincus, Sony Innovation Fund, OMERS, BlackRock and 8 more.

  • Who are Trax's competitors?

    Competitors of Trax include, Simbe Robotics, Retail Aware, Neurolabs, ParallelDots, Vispera Information Technology, Infilect Technologies, Cognitiwe, Focal Systems, Milky WayAI and 20 more.

Compare Trax to Competitors

Vispera Information Technology

Vispera is an Istanbul-based visual recognition startup.

One Door Logo
One Door

One Door, formerly RBM Technologies, is focused on the concept of visual merchandising management through a unique set of web-based solutions and services that optimize in-store execution of campaigns. The company's solutions enable retailers to tear down the barriers between data silos and leverage existing information to increase efficiencies at every step of the campaign process. One Door's visual management tools drive revenue and eliminate waste by using fixture-level planograms to deliver localized assortments for brands.

Focal Systems Logo
Focal Systems

Focal Systems provides solutions for retailers to improve inventory management, reduce out-of-stocks, enhance the shopper experience, and optimize checkout lanes. Focal's solutions consist of devices in stores that leverage machine learning and computer vision technology. The company was founded in 2015 and is based in Burlingame, California.

Pensa Systems Logo
Pensa Systems

Pensa is an innovator in autonomous perception systems for retail inventory. Its system uses artificial intelligence, autonomous drones and computer vision to see and understand what’s on store shelves, providing data to minimize stockouts, optimize product planning, and boost revenues and profitability. Pensa partners with retailers and CPG brands globally to address a trillion-dollar “blind spot” at a critical time for the retail industry.

ParallelDots Logo

ParallelDots is an AI research group that works with enterprises globally to tackle challenging business problems and create products that bring real value to real people. The company also provides AI consulting services to explore the what, why, how, and who of deploying AI in businesses. The company was founded in 2014 and is based in Gurgaon, India.


Ailet provides data-driven digital merchandising solutions to retail companies. It is based in Dover, Delaware.

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