About Traverse Data
Traverse Data, fka Traverse, is an independent source of deterministic match data, which is aggregated from its proprietary publisher network. For publishers, Traverse generates incremental revenue by providing a secure way to license hashed registration data to ad tech companies. The company was founded in 2015 and is based in Seattle, WA. On May 10th, 2022, Traverse Data was acquired by Digital Media Solutions. Terms of the transaction were not disclosed.
Latest Traverse Data News
May 16, 2022
The Clearwater-based tech firm Digital Media Solutions Inc. (NYSE: DMS) has made its 14th acquisition. DMA, one of the largest privately-held businesses in the area that provides digital performance advertising solutions connecting consumers and advertisers, has acquired Traverse Data Inc. Seattle-based Traverse Data generates new customers for advertisers and incremental revenue for publishers, via a […] The post Digital Media Solutions acquires Traverse Data appeared first on St Pete Catalyst.
Traverse Data Frequently Asked Questions (FAQ)
When was Traverse Data founded?
Traverse Data was founded in 2015.
Where is Traverse Data's headquarters?
Traverse Data's headquarters is located at 113 Cherry St, Seattle.
What is Traverse Data's latest funding round?
Traverse Data's latest funding round is Acquired.
How much did Traverse Data raise?
Traverse Data raised a total of $1M.
Who are the investors of Traverse Data?
Investors of Traverse Data include Digital Media Solutions and Ryan Schulke.