Predict your next investment

MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Video

See what CB Insights has to offer

Founded Year



Acquired | Acquired

Total Raised



TRASH uses machine learning to provide a mobile video editing toolkit. It enables users to create and edit short-form cinematic videos.On December 3rd 2020, TRASH was acquired by VSCO. The terms of the transaction were not disclosed.

TRASH Headquarter Location

98 4th Street

Brooklyn, New York, 11231,

United States

Latest TRASH News

You See Onion Skin, You Think Trash. These M’sians See An Opportunity For Clothing Dye.

Feb 3, 2021

0 When it comes to upcycling waste from food like an orange’s skin, vegetable stems, and banana peels, one way I can think of is using them as compost. It’s a win-win solution as I wouldn’t have to spend on buying fertiliser for my plants. However, there’s another use for such waste and it’s in the form of fabric dye, which is what TwoFrens is trying to achieve by using natural ingredients as fabric dye for their products. Caring For Your Own Garden First As far as creative business names are concerned, TwoFrens sums up its founders. The partners behind it are Shuway and Shook. They come from a background in business and architecture respectively, paired with a passion for environmental sustainability. Shook herself was inspired by sustainable architectural concepts which emphasise building designs that reduce negative impacts on the environment. While chatting one day in 2020, they arrived at the idea of starting a business together. They identified some common values they shared and explored different avenues of businesses to pursue. Eventually, the pair arrived at the conclusion to start a natural dye business. Dyeing the fabrics from natural pigments / Image Credit: TwoFrens “The reason we chose fashion is because the manufacturing and the chemical dyeing of clothing have the highest chemical pollution and clean water waste,” Shuway explained to Vulcan Post. “Also, with fast fashion being a trend nowadays, we wanted to showcase to others that there is a natural dye option which helps the environment and reduces pollution too.” While it’s impossible to stop consumers from shopping, TwoFrens is mostly offering an alternative that’s less harmful to the environment. RM2 from every transaction is also donated to the Malaysian Nature Society in helping conserve the forest to save endangered species and their habitats. “The reason we chose a local not-for-profit instead of an international one is because we believe we should take care of our backyard first,” she said. Giving Onion Skin A Second Life To create the fabric dyes, unwanted flowers and vegetables are sourced from their own homes. “Take onion skin for example, we started off using the ones from our homes, but eventually, when we had more orders coming in, we went to the market and sourced them there,” said Shuway. They’ve expanded to purchasing produce nearing their expiry dates, as grocery stores tend to sell them at reduced rates. This is because if fresh ones are bought instead, it defeats the purpose of the brand. For flower pigments, they use unwanted flowers and leaves from local florists, giving their waste a second life. Giving flowers and tea bags a second life / Image Credit: TwoFrens However, the search for ingredients was one of their biggest struggles when travel was restricted during the MCO. Despite reaching out to cafés and other businesses on collecting their food waste, they were often left hanging with no replies. Thankfully, they were approached by a small Instagram business, Zenboocha , asking if TwoFrens wanted her used tea leaves and rosebuds for their natural dye. A fabric’s longevity and whether the dye will fade are commonly asked questions from the community, according to the pair. Shuway told Vulcan Post that when compared to synthetic dye, both will fade overtime and it’s highly dependent on the way it’s cared for. So for every purchase, care and wash instructions are sent out that include warnings such as no bleaching and no exposure to direct sunlight. Aiming For A Sustainable Brand They’ve collaborated with businesses in dyeing pouches / Image Credit: TwoFrens As the two have full-time jobs, they only work on TwoFrens over the weekend. Though the work is hectic and demands no rest days, they consider it a “happy tired” and are driven by their passion for it. What keeps them going is the excitement that comes with successful experiments with natural dyes. More than turning daily food waste into dyes, they realised their actions not only reduce waste but also repurpose existing household ones. Their products available for purchase are T-shirts and tote bags costing between RM35 to RM85, which can be found on their Instagram profile. Hairbands and scarves are currently in the works and will be sold in months to come as well. For now, the cotton fabrics used by TwoFrens are purchased as new. Though it sort of defeats the purpose of their brand—re: buying expiring produce—they ensure that the fabric can still be recycled easily. Though the fabric is bought as new, they hope to eventually use recycled ones / Image Credit: TwoFrens “In the future, we will definitely explore recycled and upcycled materials. But with the current tricky situation, we are always in the ‘wait-and-see’ situation for the search and the collection of recycled and upcycled fabrics,” Shuway told Vulcan Post. TwoFrens also has plans to eventually open up and conduct workshops so people can learn how to create their own natural dye for fabrics. TwoFrens has not broken even so far, since Shuway said that it will take time to convince more Malaysians to accept the concept of natural dye with botanic pigments. You can learn more about TwoFrens here . You can read more about other Malaysian startups  here .

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Research containing TRASH

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned TRASH in 4 CB Insights research briefs, most recently on Jun 15, 2021.

Expert Collections containing TRASH

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

TRASH is included in 3 Expert Collections, including Artificial Intelligence.


Artificial Intelligence

7,340 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


Synthetic Media

230 items

The Synthetic Media collection includes companies that use artificial intelligence to generate, edit, or enable digital content under all forms, including images, videos, audio, and text, among others.


Influencer & Content Creator Tech

170 items

Companies that serve independent creators who want to monetize their own work, from content creation tools to administrative back-end platforms to financing solutions.

TRASH Patents

TRASH has filed 1 patent.

The 3 most popular patent topics include:

  • Granularity of materials
  • Operating amusement attractions
  • Regulatory compliance
patents chart

Application Date

Grant Date


Related Topics



Regulatory compliance, Waste, Waste management, Granularity of materials, Operating amusement attractions


Application Date


Grant Date


Related Topics

Regulatory compliance, Waste, Waste management, Granularity of materials, Operating amusement attractions



TRASH Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo


CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.