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Founded Year



Series A | Alive

Total Raised


Last Raised

$15.5M | 3 yrs ago

About Incremental

Incremental provides analytics and scientific platforms to accelerate e-commerce businesses. It consolidates marketing, retail, inventory, logistics, forecasting, lifetime value, and financials across these channels in one platform and automates their insights, actions, and decisions using machine learning. The company was founded in 2019 and is based in Baltimore, Maryland.

Headquarters Location

3600 O'Donnell Street Suite 400

Baltimore, Maryland, 21224,

United States



Incremental's Product Videos

ESPs containing Incremental

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Marketing & Ad Tech

The cross-channel marketing market is focused on helping businesses build a holistic view of their customers, understand their preferences, and anticipate their actions in order to make better business decisions. This market offers a variety of AI-powered tools for customer acquisition and segmentation, personalized messaging across all communication channels, understanding customer intent, and ex…

Incremental named as Challenger among 14 other companies, including Iterable, MoEngage, and Insider.

Incremental's Products & Differentiators


    Tradeswell collects data from all of your digital sales and advertising channels — from DTC platforms like Shopify or BigCommerce to marketplaces like Amazon or Walmart and ad channels such as Facebook and Google — to provide you with easily digestible insights and dashboards that will help your entire team get aligned and make better decisions, faster.


Research containing Incremental

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Incremental in 2 CB Insights research briefs, most recently on Dec 14, 2022.

Expert Collections containing Incremental

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Incremental is included in 7 Expert Collections, including E-Commerce.



10,549 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).


Store tech (In-store retail tech)

1,582 items

Companies that make tech solutions to enable brick-and-mortar retail store operations.


Grocery Retail Tech

831 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Artificial Intelligence

10,958 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.


Conference Exhibitors

5,302 items


Targeted Marketing Tech

453 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Latest Incremental News

Shuffle Board: Louis Vuitton Taps Pharrell Williams, Rocky Brands Names CFO

Feb 21, 2023

Pharrell Williams Louis Vuitton  has named musician and entrepreneur  Pharrell Williams  as its men’s creative director. Williams’ first collection will be revealed in June during Men’s Fashion Week in Paris. He fills the position that has been open  since Virgil Abloh  passed away in November 2021. The ways in which Williams breaks boundaries across the various worlds he explores aligns with Louis Vuitton’s status as a cultural maison, reinforcing its values of innovation, pioneer spirit and entrepreneurship, the luxury house said in a statement. Footwear and apparel designer and manufacturer  Rocky Brands  announced that Sarah O’Connor will join the company’s leadership team as senior vice president, chief financial officer (CFO) and treasurer in mid-March. At that time, Tom Robertson, who has served as the company’s CFO and treasurer since 2017, will formally transition into the newly created role of chief operating officer. O’Connor brings more than 15 years of corporate finance experience to the role, including work with public retail and manufacturing organizations. Related Stories Courtesy Polartec , a  Milliken  & Company brand known for sustainable textile solutions, announced new roles and responsibilities for veteran employees Ramesh Kesh and Eric Yung. In addition to his role as senior vice president at  Milliken & Company , Kesh will now oversee all Polartec business units and government and defense business units. By grouping the Polartec and government and defense business units under his leadership, Polartec is well-positioned to further its innovation and technology synergies while ensuring commitment to eco-engineering as a top priority, leveraging Kesh’s extensive knowledge and background. Reaffirming and strengthening commitments to the Polartec brand and partners, Yung has been promoted to vice president of Milliken & Company and managing director of  Polartec . As managing director, Yung will leverage his brand and industry knowledge to accelerate product innovation and improve customer experience with a global perspective. Gymshark Fitness community and apparel brand  Gymshark  has named bodybuilder, fitness model and influencer David Laid as the company’s first creative director, lifting. While Gymshark has ventured into various areas of fitness and athleticism, Laid is coming on board to revive its heritage in the weight room. In his new role, Laid will be responsible for, among other things, product development, creative direction, athlete recruitment and IRL events. His appointment also sees the advent of discount codes at Gymshark. For the first time, shoppers can apply Laid’s and other athletes’ discount codes when they check out. Retail Neiman Marcus Group  tweaked its leadership team structure so that each of its brand presidents now has additional group-level responsibilities for strategic capabilities. Darcy Penick, president of Bergdorf Goodman, will assume group-level leadership of the NMG product and technology organization. Ryan Ross , president of Neiman Marcus, will lead customer insights for the group. Bob Kupbens, chief product and technology officer, will transition out of the organization after successfully building momentum across the product, technology and analytics organization, enabling the transition of these capabilities back into the business. Textiles Outdura Performance upholstery brand Outdura announced that Chris Caldwell, current product manager for Outdura casual furniture and Sattler shade fabrics, has taken on the new responsibility of sales manager. Julia Talbert has also joined the Outdura team as a sales manager. Both positions report to Ulrich Tombuelt, Sattler Outudra CEO. Technology Sustainability technology company  Sedex  announced the appointment of Ross Heritage as chief technology officer. Heritage joins as Sedex launches a new strategy to drive growth in supply chain sustainability and environment, social and governance (ESG) performance. As companies face mounting pressure to demonstrate long-term resilience and sustainable value creation, having credible supply chain data and intelligent assessment tools are increasingly critical. Heritage will be instrumental in delivering Sedex’s high-quality technology to support businesses in making global supply chains more socially and environmentally sustainable. Tailored Industry Inc. On-demand 3D knitting manufacturer Tailored Industry Inc. added Ellen Saville to its team as senior manager of brand partnerships, the company shared on LinkedIn. Savile is a knitwear specialist who lived and trained in Lima, Peru, where she familiarized herself with traditional knitting techniques and the materials used in the country’s textile industry. Tradeswell Tradeswell has named Gemma Sole, co-founder of Nineteenth Amendment , as director of product marketing and user experience. The e-commerce startup on a mission to empower growth by making e-commerce actions more informed, coordinated and profitable. Read More About

Incremental Frequently Asked Questions (FAQ)

  • When was Incremental founded?

    Incremental was founded in 2019.

  • Where is Incremental's headquarters?

    Incremental's headquarters is located at 3600 O'Donnell Street, Baltimore.

  • What is Incremental's latest funding round?

    Incremental's latest funding round is Series A.

  • How much did Incremental raise?

    Incremental raised a total of $18.8M.

  • Who are the investors of Incremental?

    Investors of Incremental include SignalFire, Construct Capital, Allen & Company and The Emerson Group.

  • Who are Incremental's competitors?

    Competitors of Incremental include Wayflyer, Insider, mediarithmics, Zenlytic, Springbot and 7 more.

  • What products does Incremental offer?

    Incremental's products include Tradeswell.

  • Who are Incremental's customers?

    Customers of Incremental include McCormick Spice Co, Emerson Digital Commerce, Made by Nacho and Totes.


Compare Incremental to Competitors

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Iterable operates as a cross-channel marketing platform. It empowers growth marketers to create user engagement campaigns throughout the full lifecycle and across all channels. It supports marketers in segmenting users, building workflows, automating touchpoints, and test strategies at scale, and more. The company was founded in 2013 and is based in San Francisco, California.


Insider operates as a multi-channel digital experience platform for marketers. It enables marketers to leverage personalization, predictive segmentation, and technologies to boost loyalty and digital growth. It serves retail, automotive, finance, media, travel, and telecom industries. It was founded in 2012 and is based in Istanbul, Turkey.

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Optimove operates as a marketing art and data science service provider. It empowers smart marketing teams with “emotional intelligence”. The company was founded in 2012 and is based in Tel Aviv, Israel.

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Cordial is a company that focuses on cross-channel marketing and customer engagement in the technology sector. The company offers a platform that enables brands to automate their marketing strategies, sending high-conversion messages based on data. This platform is primarily used by brands in sectors such as fashion and apparel, beauty, health and wellness, home and lifestyle, sports and outdoors, and media and publishing. It was founded in 2014 and is based in San Diego, California.

Springbot Logo

Springbot operates as an e-commerce marketing platform for small and medium businesses (SMBs). It combines marketing automation and analytics to simplify the data, content, and multi-channel marketing tools that e-commerce SMBs need to drive more traffic, conversions, and overall revenue. It was founded in 2012 and is based in Atlanta, Georgia.

RedPoint Global Logo
RedPoint Global

RedPoint Global offers a comprehensive set of ETL, data quality, and data integration applications that operate in and across both traditional and unstructured, big data environments. The company also offers data-driven customer engagement solutions that help companies derive insights from customer behaviors and create consistent, relevant, and precise messaging across any and all channels required. All RedPoint applications offer a unique visual user interface that eliminates the need for programming skills, allowing enterprises to utilize all data to achieve their strategic business goals. The company was founded in 2006 and is based in Wellesley, Massachusetts.


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