Search company, investor...

Founded Year


About Tractorbeam

Tractorbeam is a creative and digital agency serving fashion, tech, and retail through branding, design, web design, and digital marketing.

Headquarters Location

1526 S. Good Latimer Suite 130

Dallas, Texas, 75226,

United States




Latest Tractorbeam News

Iconic US hat brand Stetson reinvents for e-commerce age

Jun 21, 2020

American heritage brand Stetson is rolling out a global rebranding effort involving a new modern identity and e-commerce experience. The exercise is Stetson’s first visual refresh in more than 20 years, undertaken in collaboration with boutique Dallas-based agency, Tractorbeam. The firms explored the brand’s extensive archive, examining logos, marks and expressions from the 1860’s through to the modern era. Then, the teams developed a brand projection that uses historical assets in keeping with Stetson’s roots. The new brand identity will roll out globally across stores and consumer touchpoints over the next year, beginning with a launch this week on the new website. “The relaunched combines legendary heritage and modern commerce to deliver a best-in-class experience,” said Stetson’s SVP of marketing and e-commerce Andrea Bozeman. “This refresh speaks to Stetson’s timelessness, enduring relevance, and ability to adapt,” said Stetson Worldwide president Xiao Li Tan. “The Stetson brand is synonymous with Americana. Our products are iconic in the imagery of the Old West, our dress hats were worn by the jazz legends and we’ve outfitted the National Park Service and US Cavalry soldiers. Stetson’s updated brand identity speaks to our legendary heritage and history, with an eye for appealing to the modern consumer.” Post Views: 2

Tractorbeam Frequently Asked Questions (FAQ)

  • When was Tractorbeam founded?

    Tractorbeam was founded in 1997.

  • Where is Tractorbeam's headquarters?

    Tractorbeam's headquarters is located at 1526 S. Good Latimer, Dallas.



CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.