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traglobal.com

Stage

Acquired | Acquired

Total Raised

$31.7M

Valuation

$0000 

About TRA

TRA provides a true advertising return on investment platform that addresses the challenge of marketing accountability. The company is a media and marketing research company which provides advertisers, agencies and media with access to Media TRAnalytics to generate customizable online reports. TRA's engine, Media TRAnalytics, cross-tabulates second by second advertising audience data from television digital set boxes (DSTBs) from cable as well as TiVo in over 1,700,000 nationwide homes with actual household product purchasing data from frequent shopper cards in 57 million homes, and then providing advertisers with real-time online access to Web-based dashboard-customized research reports of the processed data. This includes 370,000 matched households (TV exposure and purchase data households) for Consumer Packaged Goods which permits the advertisers and their agencies to reallocate their advertising, shifting money from advertising with lower sales per dollar, to advertising producing higher sales per dollar, so as to increase the advertising ROI. TV-Health Ratings, powered by TRA in partnership with SDI Health offers 1,200,000 households combined with prescription behavior from more than 74 million patients resulting in a 620,000 household single-source sample. TRA's customers can generate media research reports from diverse databases, employing TRA's validated algorithms. TRA's online ASP report platform is available today and the database currently contains consumer packaged goods, automotive, movies, quick serve restaurants, telecom, and financial services data. In July 2012, TRA was acquired by TiVo. The valuation of TRA was $20 million. Other terms of the deal were not released.

TRA Headquarter Location

52 Vanderbilt Avenue 17th Floor

New York, New York, 10017,

United States

212.286.7810

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Expert Collections containing TRA

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

TRA is included in 2 Expert Collections, including ad tech.

a

ad tech

3,640 items

P

Pharma Supply Chain

1,258 items

TRA Patents

TRA has filed 15 patents.

The 3 most popular patent topics include:

  • Battery charging
  • Battery electric cars
  • Electric cars
patents chart

Application Date

Grant Date

Title

Related Topics

Status

5/25/2017

12/25/2018

Battery electric cars, Electric cars, Battery charging, Rechargeable batteries, Electric city cars

Grant

Application Date

5/25/2017

Grant Date

12/25/2018

Title

Related Topics

Battery electric cars, Electric cars, Battery charging, Rechargeable batteries, Electric city cars

Status

Grant

Latest TRA News

Superior Court of California Attorneys’ Fees Award Punishes Plaintiff’s Bad-Faith Litigation for Alleged Misappropriation of Tra...

May 12, 2022

To embed, copy and paste the code into your website or blog: <iframe frameborder="1" height="620" scrolling="auto" src="//www.jdsupra.com/post/contentViewerEmbed.aspx?fid=c38aad24-e0f8-4790-a67b-dce19812fe19" style="border: 2px solid #ccc; overflow-x:hidden !important; overflow:hidden;" width="100%"></iframe> A California Superior Court Judge in Orange County granted an attorneys’ fees award in the amount of $5.8 million to defendant Landmark Event Staffing Services, Inc. (“Landmark”) in Contemporary Services Corporation v. Landmark Event Staffing Services, Inc., Case No. 30-2009-00123939. This ruling reinforces the importance of carefully calibrating litigation strategy in trade secrets misappropriation cases to focus on vindicating legally protectable interests. Trade secrets litigation should not be used merely as an aggressive tactic to stifle a competitor. Under California Civil Code § 3426.4, “[i]f a claim of misappropriation is made in bad faith, . . . the court may award reasonable attorney’s fees and costs to the prevailing party.” Quoting Dr. V. Productions, Inc. v. Rey (2021) 68 Cal. App. 5th 793, 796, the court noted that “[i]n enacting [California Civil Code § 3426.4], the Legislature was concerned with curbing specious actions for misappropriation of trade secrets,” and that “[a]n award of reasonable attorney’s fees may act as a deterrent to specious claims of misappropriation.” The court found that plaintiff Contemporary Services Corporation (“Contemporary”) pursued its trade secrets misappropriation case against Landmark in bad faith because: Contemporary initially demanded $5.8 million to settle the case, which, according to the court, was an “outrageous demand” and “evidence of bad faith”; Contemporary’s President “habitually use[d] litigation to attack competit[ors]”; “[Contemporary] essentially had a business plan to file and maintain unmeritorious claims against competitors”; and After thirteen years of litigation, Contemporary opted to voluntarily dismiss the case one month before trial. As the Court put it, “[a]fter forcing its opponent to incur millions in attorney fees, [Contemporary] effectively said, ‘Oh, never mind.’” Notably, the Court’s order only analyzed the “subjective bad faith” of Contemporary’s conduct. The Court did not analyze the “objective speciousness” of Contemporary’s claim, which is required to award attorneys’ fees for “bad faith” litigation under California Civil Code § 3426.4. See FLIR Systems, Inc. v. Parrish (2009) 174 Cal.App.4th 1270, 1275-76. The parties’ 13-year litigation saga included an appeal before the Ninth Circuit U.S. Court of Appeals, which reversed a district judge’s ruling that granted summary judgment in Landmark’s favor on the trade secrets and breach of contract claims, and found that Contemporary raised triable issues as to whether certain Contemporary documents qualified as trade secrets. The Ninth Circuit’s decision appeared to lend credence to Contemporary’s position that its trade secrets misappropriation theory was not frivolous or brought in bad faith. However, the Superior Court found that Contemporary filed suit, and litigated the case for over a decade, for “specious” purposes, notwithstanding the trade secrets misappropriation claim capable of supporting a legitimate suit.

  • Where is TRA's headquarters?

    TRA's headquarters is located at 52 Vanderbilt Avenue, New York.

  • What is TRA's latest funding round?

    TRA's latest funding round is Acquired.

  • How much did TRA raise?

    TRA raised a total of $31.7M.

  • Who are the investors of TRA?

    Investors of TRA include TiVo, WPP, Nielsen Audio, Intel Capital, Kodiak Venture Partners and 4 more.

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