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Stage

Acquired | Acquired

Total Raised

$31.7M

Valuation

$0000 

About TRA

TRA provides a true advertising return on investment platform that addresses the challenge of marketing accountability. The company is a media and marketing research company which provides advertisers, agencies and media with access to Media TRAnalytics to generate customizable online reports. TRA's engine, Media TRAnalytics, cross-tabulates second by second advertising audience data from television digital set boxes (DSTBs) from cable as well as TiVo in over 1,700,000 nationwide homes with actual household product purchasing data from frequent shopper cards in 57 million homes, and then providing advertisers with real-time online access to Web-based dashboard-customized research reports of the processed data. This includes 370,000 matched households (TV exposure and purchase data households) for Consumer Packaged Goods which permits the advertisers and their agencies to reallocate their advertising, shifting money from advertising with lower sales per dollar, to advertising producing higher sales per dollar, so as to increase the advertising ROI. TV-Health Ratings, powered by TRA in partnership with SDI Health offers 1,200,000 households combined with prescription behavior from more than 74 million patients resulting in a 620,000 household single-source sample. TRA's customers can generate media research reports from diverse databases, employing TRA's validated algorithms. TRA's online ASP report platform is available today and the database currently contains consumer packaged goods, automotive, movies, quick serve restaurants, telecom, and financial services data. In July 2012, TRA was acquired by TiVo. The valuation of TRA was $20 million. Other terms of the deal were not released.

Headquarters Location

52 Vanderbilt Avenue 17th Floor

New York, New York, 10017,

United States

212.286.7810

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Expert Collections containing TRA

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

TRA is included in 1 Expert Collection, including Ad Tech.

A

Ad Tech

3,753 items

Companies offering tech-enabled marketing and advertising services.

TRA Patents

TRA has filed 15 patents.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

5/25/2017

12/25/2018

Battery electric cars, Electric cars, Battery charging, Rechargeable batteries, Electric city cars

Grant

Application Date

5/25/2017

Grant Date

12/25/2018

Title

Related Topics

Battery electric cars, Electric cars, Battery charging, Rechargeable batteries, Electric city cars

Status

Grant

Latest TRA News

New Year holiday train ticket sales start today

Nov 30, 2023

New Year holiday train ticket sales start today Staff writer, with CNA Sales of Taiwan Railways Administration (TRA) and high-speed rail (HSR) tickets for travel during the New Year’s holiday from Dec. 29 to Jan. 2 start today, the railway operators said. The TRA said in a news release on Sunday that it would add 116 trains to meet an expected spike in demand during the holiday. The additional trains include 23 EMU3000 Tze-Chiang Limited Express and Puyuma Express services, and 12 EMU 900 Local Express services along the east and west coasts, it said. A Taiwan Railways Administration train is pictured in an undated photograph. Photo: Cheng Wei-chi, Taipei Times Four Tze-Chiang Express trains would also be added to ensure that residents of Hualien and Taitung counties can travel easily to and from their hometowns during the holiday, the TRA said. People whose national ID number starts with the letter U or V — proof that they are residents of the two counties — and their spouses and first-degree relatives would be given priority when purchasing Tze-Chiang tickets, the agency said, adding that reservations for those tickets begin tomorrow. Detailed information about the additional services is available on the TRA Web site, the release said. TRA ticket sales for train cars accommodating families with children are to be temporarily suspended from Dec. 29 to Jan. 2, the operator said. The additional services would boost TRA’s daily transportation capacity by 6 percent during the five-day holiday, it said. The highest daily number of passengers during the holiday is expected to exceed 80,000, it added. Meanwhile, ticket reservations for HSR trains over the holiday period also starts at midnight today, Taiwan High Speed Rail Corp (THSRC) said on Wednesday. In addition, 105 services — 49 southbound and 56 northbound — are to be added to the 740 scheduled journeys to meet increased demand, the company said. Some of the extra trains would run between Nangang Station in Taipei and Taichung every hour during specific time frames; southbound between 3pm and 8pm on Dec. 29 and 1pm to 7pm on Jan. 1; and northbound between noon and 9pm on Jan. 1, THSRC said. The company said that it would add two later southbound services on Dec. 29 and three more northbound services on Jan. 1. Comments will be moderated. Keep comments relevant to the article. Remarks containing abusive and obscene language, personal attacks of any kind or promotion will be removed and the user banned. Final decision will be at the discretion of the Taipei Times.

TRA Frequently Asked Questions (FAQ)

  • Where is TRA's headquarters?

    TRA's headquarters is located at 52 Vanderbilt Avenue, New York.

  • What is TRA's latest funding round?

    TRA's latest funding round is Acquired.

  • How much did TRA raise?

    TRA raised a total of $31.7M.

  • Who are the investors of TRA?

    Investors of TRA include TiVo, Nielsen Audio, WPP, Intel Capital, Kodiak Venture Partners and 4 more.

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