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INTERNET | Internet Software & Services / Advertising, Sales & Marketing
traglobal.com

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Stage

Acquired | Acquired

Total Raised

$31.7M

Valuation

$0000 

About TRA

TRA provides a true advertising return on investment platform that addresses the challenge of marketing accountability. The company is a media and marketing research company which provides advertisers, agencies and media with access to Media TRAnalytics to generate customizable online reports. TRA's engine, Media TRAnalytics, cross-tabulates second by second advertising audience data from television digital set boxes (DSTBs) from cable as well as TiVo in over 1,700,000 nationwide homes with actual household product purchasing data from frequent shopper cards in 57 million homes, and then providing advertisers with real-time online access to Web-based dashboard-customized research reports of the processed data. This includes 370,000 matched households (TV exposure and purchase data households) for Consumer Packaged Goods which permits the advertisers and their agencies to reallocate their advertising, shifting money from advertising with lower sales per dollar, to advertising producing higher sales per dollar, so as to increase the advertising ROI. TV-Health Ratings, powered by TRA in partnership with SDI Health offers 1,200,000 households combined with prescription behavior from more than 74 million patients resulting in a 620,000 household single-source sample. TRA's customers can generate media research reports from diverse databases, employing TRA's validated algorithms. TRA's online ASP report platform is available today and the database currently contains consumer packaged goods, automotive, movies, quick serve restaurants, telecom, and financial services data. In July 2012, TRA was acquired by TiVo. The valuation of TRA was $20 million. Other terms of the deal were not released.

TRA Headquarter Location

52 Vanderbilt Avenue 17th Floor

New York, New York, 10017,

United States

212.286.7810

Latest TRA News

China-Laos Railway Attracts Exports to Thailand with Fast Loading and Express Tra...

Dec 31, 2021

... 12/31/2021 | 02:47pm EST Message : *Required fields As China-Laos railway opens to service, aninternational freight train loaded with 35 containers departed from Taohuacun Station in Anning City, Yunnan Province on December 17 for Vientiane. It marks the opening of a safer and more convenient transport corridor for economic and trade exchanges between Yunnan and Southeast Asia. At 9:30, a freight train carrying 910 tons of adhesive tapes from Yunnan Xinfeida Logistics Development Co., Ltd. departed from the No.14 track in Taohuacun Station Freight Yard of CR Kunming for Laos. The goods will then be transported by road to Thailand. According to Xinfeida, the opening of China-Laos Railway has brought great convenience to the company. In the past, it took 9 to 14 days to send the tapes from Caopu (Anning City) to Bangkok, Thailand via sea, which has been cut to just 5 days by rails. The return train is said to be loaded with charcoal to provide raw materials for many enterprises in Yunnan. Attachments

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Expert Collections containing TRA

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

TRA is included in 2 Expert Collections, including ad tech.

a

ad tech

3,632 items

P

Pharma Supply Chain

1,258 items

TRA Patents

TRA has filed 15 patents.

The 3 most popular patent topics include:

  • Battery charging
  • Battery electric cars
  • Electric cars
patents chart

Application Date

Grant Date

Title

Related Topics

Status

5/25/2017

12/25/2018

Battery electric cars, Electric cars, Battery charging, Rechargeable batteries, Electric city cars

Grant

Application Date

5/25/2017

Grant Date

12/25/2018

Title

Related Topics

Battery electric cars, Electric cars, Battery charging, Rechargeable batteries, Electric city cars

Status

Grant

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