Stage
Acquired | AcquiredTotal Raised
$31.7MValuation
$0000About TRA
TRA provides a true advertising return on investment platform that addresses the challenge of marketing accountability. The company is a media and marketing research company which provides advertisers, agencies and media with access to Media TRAnalytics to generate customizable online reports. TRA's engine, Media TRAnalytics, cross-tabulates second by second advertising audience data from television digital set boxes (DSTBs) from cable as well as TiVo in over 1,700,000 nationwide homes with actual household product purchasing data from frequent shopper cards in 57 million homes, and then providing advertisers with real-time online access to Web-based dashboard-customized research reports of the processed data. This includes 370,000 matched households (TV exposure and purchase data households) for Consumer Packaged Goods which permits the advertisers and their agencies to reallocate their advertising, shifting money from advertising with lower sales per dollar, to advertising producing higher sales per dollar, so as to increase the advertising ROI. TV-Health Ratings, powered by TRA in partnership with SDI Health offers 1,200,000 households combined with prescription behavior from more than 74 million patients resulting in a 620,000 household single-source sample. TRA's customers can generate media research reports from diverse databases, employing TRA's validated algorithms. TRA's online ASP report platform is available today and the database currently contains consumer packaged goods, automotive, movies, quick serve restaurants, telecom, and financial services data. In July 2012, TRA was acquired by TiVo. The valuation of TRA was $20 million. Other terms of the deal were not released.
Expert Collections containing TRA
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
TRA is included in 1 Expert Collection, including Ad Tech.
Ad Tech
3,752 items
Companies offering tech-enabled marketing and advertising services.
TRA Patents
TRA has filed 15 patents.

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
5/25/2017 | 12/25/2018 | Battery electric cars, Electric cars, Battery charging, Rechargeable batteries, Electric city cars | Grant |
Application Date | 5/25/2017 |
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Grant Date | 12/25/2018 |
Title | |
Related Topics | Battery electric cars, Electric cars, Battery charging, Rechargeable batteries, Electric city cars |
Status | Grant |
Latest TRA News
Aug 9, 2023
Getty Images Staff Writer, TradeArabia PHOTO Bahrain’s Telecom Regulatory Authority and operators have discussed a Telecom Emergency Response Plan aimed at preventing possible disruptions in an emergency. The Telecom Emergency Response Plan encompasses strategies, protocols and technologies to strengthen resilience and ensure a swift collaborative response and recovery. Philip Marnick, the General Director of TRA, emphasised the importance of the emergency response plan, stating: “The TRA's top priority is to ensure uninterrupted connectivity and reliable communication for consumers, even during emergencies.” Proactive approach He further added: “The plan reflects our proactive approach to handling all situations and commitment to ensuring the safety and resilience of Bahrain's telecommunications infrastructure and services.” Comprising key stakeholders, including mobile operators, the committee discussed the development and implementation of proactive measures for addressing potential telecommunication challenges in times of crisis. Copyright 2022 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (Syndigate.info). Disclaimer: The content of this article is syndicated or provided to this website from an external third party provider. We are not responsible for, and do not control, such external websites, entities, applications or media publishers. The body of the text is provided on an “as is” and “as available” basis and has not been edited in any way. Neither we nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this article. Read our full disclaimer policy here . YOU MIGHT ALSO LIKE
TRA Frequently Asked Questions (FAQ)
Where is TRA's headquarters?
TRA's headquarters is located at 52 Vanderbilt Avenue, New York.
What is TRA's latest funding round?
TRA's latest funding round is Acquired.
How much did TRA raise?
TRA raised a total of $31.7M.
Who are the investors of TRA?
Investors of TRA include TiVo, Nielsen Audio, WPP, Intel Capital, Kodiak Venture Partners and 4 more.