About TRA

TRA provides a true advertising return on investment platform that addresses the challenge of marketing accountability. The company is a media and marketing research company which provides advertisers, agencies and media with access to Media TRAnalytics to generate customizable online reports. TRA's engine, Media TRAnalytics, cross-tabulates second by second advertising audience data from television digital set boxes (DSTBs) from cable as well as TiVo in over 1,700,000 nationwide homes with actual household product purchasing data from frequent shopper cards in 57 million homes, and then providing advertisers with real-time online access to Web-based dashboard-customized research reports of the processed data. This includes 370,000 matched households (TV exposure and purchase data households) for Consumer Packaged Goods which permits the advertisers and their agencies to reallocate their advertising, shifting money from advertising with lower sales per dollar, to advertising producing higher sales per dollar, so as to increase the advertising ROI. TV-Health Ratings, powered by TRA in partnership with SDI Health offers 1,200,000 households combined with prescription behavior from more than 74 million patients resulting in a 620,000 household single-source sample. TRA's customers can generate media research reports from diverse databases, employing TRA's validated algorithms. TRA's online ASP report platform is available today and the database currently contains consumer packaged goods, automotive, movies, quick serve restaurants, telecom, and financial services data. In July 2012, TRA was acquired by TiVo. The valuation of TRA was $20 million. Other terms of the deal were not released.