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Series A | Alive

Total Raised


Last Raised

$1.54M | 7 mos ago

About Townew

Townew is a developer of intelligent trash bins.

Townew Headquarter Location

Room 213, Building 1, Zhangjiang Guochuang Center Pudong New District

Shanghai, Shanghai,



Latest Townew News

Chinese startup sees future in smart trash cans amid pandemic

Feb 23, 2021

Chinese startup sees future in smart trash cans amid pandemic Townew contactless waste bins automatically change bags and separate refuse Townew Intelligent Technology produces three lineups of self-sealing, self-changing smart trash cans. (Photo courtesy of the company) ZHU DY, 36Kr BEIJING -- Chinese smart hardware startup Townew Intelligent Technology has raised tens of millions yuan (tens of thousands of dollars) in a series A round led by manufacturing company Intretech, with Ocean Capital as a financial adviser. Townew's first funding came from Beijing Hainabaiquan Investment Fund Management in 2017, followed by an angel round led by LionRoar Capital, Yuhe Capital and others in early 2018. It also raised 10 million yuan in a pre-series A round led by e-commerce giant in 2018. Founded in 2014, Townew focuses on environmentally sound lifestyle products, like smart trash cans, some of which feature automatic packing and changing systems with infrared sensors for contactless opening and closing of the lid. Other products include garbage separation and packaged deals that come with a year's supply of trash bags suitable for a variety of home settings. Townew's smart trash cans target middle-class users in China's first- and second-tier cities. According to Townew founder Matthew Xu, the business model focuses on selling consumables in the form of dedicated cartridges for changing trash bags, thereby increasing customer spend. As a result, the percentage of cartridges to total sales has increased from 8% to 30%. Many companies have developed smart trash cans, but Townew is the only one with fully automatic waste bins and cartridges. With more than 500 patents on smart trash cans and cartridges, Townew has first-mover advantage and technical prowess in the area, Xu said. Townew plans to develop smart trash cans targeting pregnant mothers, babies and pets. 36Kr, a Chinese tech news portal founded in Beijing in 2010, has more than 150 million readers worldwide. Nikkei announced a partnership with 36Kr on May 22, 2019. For the Japanese version of this story, click here . For the Chinese version, click here . Stay ahead with our exclusives on Asia Sign up to our newsletters to get our best stories delivered straight to your inbox.

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Expert Collections containing Townew

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Townew is included in 3 Expert Collections, including Consumer Hardware.


Consumer Hardware

2,912 items


Smart Home & Consumer Electronics

1,081 items

This Collection includes companies developing smart home devices, wearables, home electronics, and other consumer electronics.


Home Goods & Furniture

261 items

The Collection includes startups developing products across home goods categories, including furniture, mattresses, bedding, towels, cookware, and other home accessories.

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