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INTERNET | eCommerce
toun28.com

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Stage

Incubator/Accelerator | Alive

Total Raised

$20K

About Toun28

Toun28 (톤28) is a 28‑day cosmetic subscription service that delivers products personalized to the customer's skin type.

Toun28 Headquarter Location

5F (Sampyeongdong) 12, Daewangpangyo-ro 645beon-gil, Bundang-gu, Seongnam-si

Gyeonggi-do, 13487,

South Korea

+82 070-4177-0151

Latest Toun28 News

[ASEAN-Korea Summit] Korean cosmetics startup Toun28 aims to reach 5,000-plus subscribers next year

Nov 27, 2019

PUBLISHED :November 26, 2019 - 14:49 UPDATED :November 26, 2019 - 16:49 South Korean beauty and tech startup Toun28 co-founder and CEO Jung Maria said she plans to expand the company’s unique customized monthly cosmetics subscription service next year. “We aim to reach an average of over 5,000 subscribers per month next year. Currently, the number of our subscribers ranges from 3,000 to 5,000. We expect to see profit once we reach 5,000 subscribers,” Jung said during an interview with The Investor on the sidelines of a beauty festival at Busan’s Bexco, timed to coincide with the ASEAN-ROK Commemorative Summit. Toun28 was founded in 2017 by Jung, who previously worked at cosmetics material research institute Bio Spectrum; and Park Jun-su, who had worked in LG Electronics’ data division. The startup collects detailed information about customers’ facial conditions as well as climate and environmental data. For 50,000 won ($42.50) per month, the company then manufactures customized organic products based on this data and sends them out on the 28th of every month. The company received an investment of around 500 million won from the Korean beauty giant Amorepacific in 2017 and recently secured an additional 4 billion won. “We are the first startup brand that Amorepacific decided to fund,” Jung said. “We understand that some young people do not prefer getting their skin checkups in person. So, we will soon provide a semi-customized subscription service, which is provided without meeting our customers, once we accumulate enough data. Once that service is out, we will aggressively stretch our business,” Jung said. The company added that it has a ready-made organic cosmetics line for those who want to purchase products without getting their skin checked. She also said Toun28 is planning to enter the European market. “We already supplied a small amount of our non-customized products to France. We are currently looking into markets like Poland, France and Norway,” she added. Toun28 co-founder Jung Maria(left) and official Won Ah-ran Regarding concerns about the limited growth potential of cosmetics subscription services, as illustrated by the case of local cosmetics startup Memebox, Jung said Toun28’s service is different. Memebox started off in 2012 with a subscription-based beauty product delivery service but changed its model four years later. “I also discuss this problem with Memebox co-CEO Ha Hyung-seok,” she said. “Meme’s subscription service had limitations because it was not customized and customers received random items. When not all the products fit the customer’s skin condition, the retention rate cannot be high.” By Song Seung-hyun ( ssh@heraldcorp.com )

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Expert Collections containing Toun28

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Toun28 is included in 3 Expert Collections, including E-Commerce.

E

E-Commerce

8,471 items

B

Beauty & Personal Care

1,658 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

D

Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

Toun28 Patents

Toun28 has filed 1 patent.

The 3 most popular patent topics include:

  • Androgens and anabolic steroids
  • Cosmetics
  • Dermatologic terminology
patents chart

Application Date

Grant Date

Title

Related Topics

Status

8/28/2017

Skin care, Cosmetics, Androgens and anabolic steroids, Dermatologic terminology, Ozone depletion

Application

Application Date

8/28/2017

Grant Date

Title

Related Topics

Skin care, Cosmetics, Androgens and anabolic steroids, Dermatologic terminology, Ozone depletion

Status

Application

Toun28 Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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