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About Total Traffic & Weather Network

Total Traffic & Weather Network (TTWN) is a provider of traffic, transit, and weather information in the United States. With services to over 3,000 radio and 200 television affiliates plus automotive, navigation, internet, mobile and government partners, Total Traffic & Weather Network operates the largest traffic data gathering network, it is located in San Antonio, Texas.

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20880 Stone Oak Pkwy

San Antonio, Texas, 78258,

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Latest Total Traffic & Weather Network News

MarketInk: iHeart Radio Study Finds Blacks Trust DJs More Than News Media

Aug 9, 2021

MarketInk: iHeart Radio Study Finds Blacks Trust DJs More Than News Media sandiego 37 mins ago Radio studio.Photo via pixabay More than a year after George Floyd’s death, a national conversation about racial inequality arose. According to a recent survey, the black community is generally distrustful of the news media and more reliant on the disc jockeys and personalities they hear on the radio. Study conducted by Horowitz Research In combination with iHeart Media Emphasizes that black consumers have a deep emotional connection to the radio, reports industry news service Inside Radio. “Radio is used as a centralized meeting point for tracking important events and moments for the black community,” said Hetal Patel, Executive Vice President of Research and Insights at iHeart. “Especially, the personalities they hear with DJs are genuine and have built them trust with their audience among the most influential people in shaping their opinions. That’s what they do with DJs. The types of relationships and implications they share. “ The study shows that black adults are 64% more likely to say that radio DJs and personalities influence their opinions when compared to the general public. Radio personalities outperformed writers, poets, athletes, musicians, actors and social media influencers. “What has become clear is the importance of black radio to the community, and we cannot underestimate its importance,” Patel said. “Black radio has built trust in the community by providing a safe and authentic space for listening to blacks. Black-owned or controlled news media is faced by African Americans. It provides a fair and relevant perspective on topics and issues. “ The study also showed that the black community is often skeptical of news coverage, especially the way blacks are presented in news programs. “Unless following the death of a black celebrity, there is usually a feeling that blacks are portrayed more negatively,” Patel said. “Telling a black story in a black voice is an important step towards proper expression.” In 2020, iHeart Black Information Network As the first and only 24/7 national and local all news audio service, dedicated to providing an objective, accurate and reliable source of continuous news coverage with a black voice and perspective. You will be billed. In San Diego, iHeart operates eight San Diego radio stations, including KFMB 760-AM, KGB 101.5-FM, KHTS 93.3-FM (channel 93.3), KIOZ 105.3-FM (Rock 105), and KLSD 1360-AM (XTRA Sports). doing. KMYI 94.1 (Star 94.1), KOGO 600-AM (News Radio 600), and KSSX 95.7-FM (JAM’N 95.7). IABC San Diego Announces Board of Directors 2021-2022 International Association of Business Communicators San Diego Branch Announced the board of directors from 2021 to 2022. Katie Knott, Manager of Internal and Executive Communications at Collins Aerospace, will be President. Her term began on July 1st. Knot succeeds Jayanti Menches, a senior consultant to Employera, former president. Other IABC San Diego Board members and their employers and IABC Board roles include: Dave Flynn, Scripps Health, Program Director. Mike Godfrey, Scripps Health, Director in general. Kate Griffin, Qualcomm, director in general. Lauren Carwell, Qualcomm, Communication Director. Liz Neely, Qualcomm, Vice President of Communications. Tenil Otero, Otai Water District, Brand Design Director. Director of Kathleen Park, Illumina and Social Media. Alison Licker, Vice President of AMN Healthcare, Administration. Kelly Sevcik, Neighborhood Health, Vice President of Events. Amy Wakeham, ResMed, Vice President of Membership. Katie knot According to Knot, this chapter has continued to adhere to its mission of successfully navigating a radical pivot to the virtual world over the past year, advancing professions, making connections, and developing strategic communicators. rice field. “When we look to the future, I am excited to welcome a diverse board of directors, each consisting of new and whole life members, each of which brings a unique perspective and skill set to our organization. “I will.” Knot said. “Within discipline, industry and years of experience, this committee will work together to build a professional reputation as a business communicator throughout San Diego County and provide top-notch professional development programming and networking opportunities. “ IABC San Diego is an industry group of 70 members for business communicators who live or work in the San Diego area. The IABC raises awareness of communication as a strategic leadership function within an organization and its impact on performance. The IABC serves professionals in the field of business communications, brings together the collective disciplines of the profession, and provides education, accreditation, award programs, resource libraries, online magazines and annual world conferences. PR News recognizes University of San Diego as the best digital news room NS University of San Diego The Media Relations team was recently honored as the best digital news room in the country PR news In the 2021 Digital + Social Media Awards program. According to PR News, after the reorganization of USD media relations in March 2020, the team embarked on a redesign of all digital assets and outreach. This includes creating digital newsrooms and media hubs that serve the university community and news media. Previously, there was no central online hub for media relations. PR News also includes a video accompanying a press release, a monthly video report for USD staff to share highlights of a weekly video series called “USD News Minute”, “USD in the News” with stakeholders. He said he has launched several new video initiatives, including news releases. Video introduction of the team. The US dollar media hub saw pageviews up 482% and media hits up 13% year-on-year, PR News said. In addition to the Best Digital Newsroom Award, PR News has given USD an honorable mention in the Branding Campaign category of the “Explore Your Horizon Advertising Campaign”. In a statement, the USD said the PR News Awards will place universities among major national brands such as Amazon, Volvo, Capital One and UPS for innovative and industry-changing digital communications and campaigns. .. Orange County Taco Bell.Company courtesy Taco Bell records Agency for Cultural Affairs Taco bell Headquartered in Irvine, cashmere , A Los Angeles-based marketing agency and the first cultural agency in history. According to the advertising industry’s trade magazine, so-called record cultural institutions have shown that Mexican-style quick-service restaurant chains will focus more on branding strategies, including sports, fashion, games, music, and other cultural attractions. increase. According to Taco Bell’s statement, cashmere, representing top brands and entertainment companies, will help Taco Bell join the culture in new ways. The statement also stated that Cashmere will oversee Taco Bell’s cultural brand strategy and the integration of Taco Bell’s entire organization. Taco Bell’s statement states: “Especially in the past year, the evolution and change of culture caused by new social and technological platforms, and the arrival of generations, will ensure that good companies engage with partners who are proficient in social nuances. It became. ” “No other agency has been built in earnest like cashmere to help brands build deeper connections between different audiences.” Mark King, CEO of Taco Bell, said: “No other agency is well-equipped to build genuine connections with a diverse and multi-ethnic audience. We are honored to have access to their superpowers.” Ted Chung, founder and chairman of Cashmere, said: “We are philosophically in line with our belief that if there is a great deal of harmony between the community and the brand, we can make progress more fully. Together, we will strengthen our capabilities. Is a dream. “ Cashmere said it would identify trends in creating and running campaigns to promote culture. Its client roster includes Google, Instagram, Facebook, BMW of North America, Danone North America, Heineken, DoorDash, adidas, Warner Media, Amazon, Hulu, Disney, AppleTV +, Netflix, Universal Pictures, FX, CBS, Snoop Dogg, etc. It is included. The agency has also created social campaigns for TV shows such as FXX’s Dave, HBO’s Insecure, and TNT’s Claw. Taco Bell has more than 7,500 stores and generated $ 532 million in second-quarter revenue for its parent, Yum! Brands. Earlier this year, Taco Bell announced plans to open 10,000 restaurants by 2030 by expanding its dedicated digital order ahead drive-through lanes, curbside pickups and table orders. Rick Griffin A public relations and marketing consultant based in San Diego. His Market Ink column appears every Monday in the San Diego Times. View comments MarketInk: iHeart Radio Study Finds Blacks Trust DJs More Than News Media Source link MarketInk: iHeart Radio Study Finds Blacks Trust DJs More Than News Media sandiego 37 mins ago May 1, 2021 June 9, 2021

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