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Founded Year



Series A | Alive

Total Raised


Last Raised

$8M | 1 yr ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+30 points in the past 30 days

About Toolio

Toolio offers a merchandising platform that provides real-time insights and enables cloud-based collaboration.

Headquarters Location

185 Wythe Ave F2

Brooklyn, New York, 11249,

United States

ESPs containing Toolio

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Retail Tech

These software platforms address multiple merchandising functions, such as demand planning, assortment planning, and trade promotion optimization. Most solutions use AI to automate tasks and provide insight to guide merchandising decision-making.

Toolio named as Challenger among 5 other companies, including RELEX, Symphony RetailAI, and Aptos.

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Toolio's Products & Differentiators

    Merchandise Planning

    Build, understand and maintain merchandise financial plans and open-to-buy with automation and real-time insights

Research containing Toolio

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Toolio in 1 CB Insights research brief, most recently on Dec 20, 2021.

Expert Collections containing Toolio

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Toolio is included in 4 Expert Collections, including Store management tech (In-store retail tech).


Store management tech (In-store retail tech)

1,835 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.



10,266 items


Retail Tech 100

100 items

The winners of the 2022 CB Insights Retail Tech 100, published March 2022.


Market Research & Consumer Insights

712 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.

Latest Toolio News

Toolio Celebrates Powerful Product Enhancements, New Customers & Growth

Jan 14, 2023

Share Toolio , a cloud-based planning and merchandising platform provider for the next generation of retailers, welcomes the end of a strong year. Throughout 2022, the company invested in product improvements. One feature of particular note is its allocation module that gives customers full control of their inventory with smart insights to automatically assess replenishment needs. Toolio’s SuiteApp also achieved “Built for NetSuite” status, helping organizations seamlessly leverage critical business information in NetSuite to manage end-to-end planning and merchandising processes. The company was further pleased to welcome aboard numerous marquee clients during the year, including NYDJ, Parade, Gym+Coffee, Betabrand and many more. “Everything we’ve done this year has been with the intent of creating better opportunities and tools for retailers,” Eytan Daniyalzade , co-founder and chief executive officer of Toolio. “From delivering our new store allocation module to giving customers the ability to generate POs directly from Toolio into NetSuite and beyond, we’re proud to help them drive efficiency while saving time and money. We’re looking forward to even more product improvements and growth in 2023.” Toolio’s allocation module has been warmly received in the retail space. It offers omnichannel inventory visibility, enabling customers to track inventory, purchase orders and transfer orders by channel and location. It also helps reduce out of stocks and ensure that products are at the right place at the right time. The new module additionally increases productivity, automating transfer orders generation to prevent manual errors and free up time for more strategic activities. “We’ve worked closely with the Toolio team on the allocation module,” says Jenne Schwarz, Vice President of Merchandise Planning and Allocation. “We expect to see a huge boost in time savings, thanks to a team-wide increase in productivity. We’re especially enjoying the store/item level allocation forecasting and assortment management aspects of the tool, and thrilled to continue using it to support our operations in the coming year.”

Toolio Frequently Asked Questions (FAQ)

  • When was Toolio founded?

    Toolio was founded in 2019.

  • Where is Toolio's headquarters?

    Toolio's headquarters is located at 185 Wythe Ave F2, Brooklyn.

  • What is Toolio's latest funding round?

    Toolio's latest funding round is Series A.

  • How much did Toolio raise?

    Toolio raised a total of $10.3M.

  • Who are the investors of Toolio?

    Investors of Toolio include Max Ventures, Founder Collective, Notation Capital, Rho Capital Partners and Jump Capital.

  • Who are Toolio's competitors?

    Competitors of Toolio include HIVERY, Anaplan, RELEX, Onebeat, Cogsy and 11 more.

  • What products does Toolio offer?

    Toolio's products include Merchandise Planning and 3 more.

Compare Toolio to Competitors

Nextail Labs Logo
Nextail Labs

Nextail is a cloud-based software that uses advanced analytics and optimization algorithms based on fast fashion paradigms to improve inventory allocation and store operations. The company provides B2B services to the retail industry globally. The company was founded in 2014 and is based in Madrid, Spain.


RELEX provides an integrated retail and supply chain planning system. The company offers a platform for demand planning, merchandising, supply chain, retail operations and more. It serves retail enterprises globally. The company was formally known as RELEX Solutions. It was founded in 2005 and is based in Helsinki.

7thonline Logo

7thonline provides omnichannel demand planning and inventory management solutions to the retail, wholesale, and supply chain industries. Its solutions are data-driven, demand-driven, and powered by data science, predictive analytics, ML & AI. Deployed as a cloud-native SaaS enterprise solution, 7thonline applications optimize merchandise planning and demand forecasting for Tier 1 retailers. Customers include Calvin Klein, Patagonia, Tommy Hilfiger, Michael Kors, Nautica, PVH, Bestseller, VF, etc. 7thonline was founded in 1999 and is headquartered in New York, New York, and has development offices globally.

Symphony RetailAI Logo
Symphony RetailAI

Symphony RetailAI is a global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers, from customer intelligence to personalized marketing, and merchandising and category management, to supply chain and retail operations.

Aptos Logo

Aptos helps businesses deliver every shopper a personalized experience and foster long-term relationships with customers through their comprehensive omni-channel solutions.

Edge by Ascential Logo
Edge by Ascential

Edge by Ascential delivers sales-driving data, insights, and advisory solution sets for global brands and retailers. It is based in London, England.

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