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Founded Year



Angel | Alive

Total Raised


Mosaic Score

+40 points in the past 30 days

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The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Tonal

Tonal uses intelligent technology and personalized guidance to establish its on-demand personalized strength-training system. The system's electromagnetic resistance creates digital weight, which allows people to do every leg, arm, shoulder, back, core, and chest exercise with one compact piece of equipment. Tonal monitors the quality of every rep, adapts guidance, and measures progress in real-time to take the guesswork out of strength training.

Tonal Headquarter Location

617 Bryant St.

San Francisco, California, 94107,

United States


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Expert Collections containing Tonal

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Tonal is included in 4 Expert Collections, including Direct-To-Consumer Brands (Non-Food).


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.


Unicorns- Billion Dollar Startups

1,118 items


Fitness Tech

1,298 items

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.


Smart Home & Consumer Electronics

1,086 items

This Collection includes companies developing smart home devices, wearables, home electronics, and other consumer electronics.

Tonal Patents

Tonal has filed 51 patents.

The 3 most popular patent topics include:

  • Exercise equipment
  • Physical exercise
  • Exercise physiology
patents chart

Application Date

Grant Date


Related Topics




Physical exercise, Exercise equipment, Exercise physiology, Weight training equipment, Weight training exercises


Application Date


Grant Date



Related Topics

Physical exercise, Exercise equipment, Exercise physiology, Weight training equipment, Weight training exercises



Latest Tonal News

The best smart fitness mirrors of 2022

Feb 10, 2022

See where the Mirror, Tempo, and Tonal rank. February 10, 2022 All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Our Top 6 Picks Best Overall A rental-friendly, minimal design paired with high production value classes make the Mirror one of the top connected home gym systems. Buying Options Huge library of live and on-demand classes Apple Music integration The Bad No touchscreen The Bottom Line If you're looking for a straightforward fitness mirror, you won't do much better than the Mirror. With a polished design, quality workout classes, and a low profile, the Mirror fits seamlessly into any home. Pros & Cons Best For Getting Toned Tonal's smart weight system has the most in-depth fitness tracking, plus killer AI features like automatic weight adjustment and a digital spotter. Buying Options Has a digital spotter Difficult to move The Bottom Line In-depth progress tracking, super smart AI-powered weights, and dynamic classes make Tonal the most high-tech pick on this list. It's just not the best choice for renters or folks who move frequently. Pros & Cons Best For Traditional Lifting The Tempo Studio gives you form recommendations and easy to follow classes that make strength training simpler, so you can say goodbye to half-assed lifting at the gym. Buying Options Sleek design Can't connect to bluetooth headphones Infrequent live classes The Bottom Line If you want to get into lifting but the gym bros are just too intimidating, the Tempo studio will teach you the best form — all from the comfort of your home. Pros & Cons Best Mirror With Accessories Get the best features of the NordicTrack Vault and the Mirror in one device at a great price. Buying Options Doesn't need to be wall mounted 30 day iFit free trial Is an actual mirror when not in use The Bad The Bottom Line For the price of the Mirror, you'll get a touchscreen and included accessories — but iFit's workout classes aren't quite as polished. Pros & Cons Another Option For Ifit Users Complete with a built-in storage cabinet and a rotating mirror, the NordicTrack vault is the best option for current iFit users. Buying Options Is an actual mirror when turned off 30 day iFit free trial Large HD touchscreen Pricey for the basic package with no accessories The Bottom Line Pros & Cons Buying Options The Bad No functionality for filtering classes by skill level No touchscreen The Bottom Line If you're not interested in crazy smart metrics, personal training, or AI technology, the original Echelon Reflect is a nice, simple fitness mirror at a decent price. Pros & Cons Going to the gym is so 2019. Since the start of the pandemic, working from home and working out from home became the norm — and we don't think the almighty home gym is going anywhere. While building a home gym might be easy for folks with extra rooms and garages to spare, not everyone has space to house a treadmill and a million other fitness machines. That's where smart fitness mirrors come in. And no, the Mirror isn't the only one on the market anymore. How do workout mirrors work? Fitness mirrors work by displaying a professional trainer on a screen to lead you through a workout. Some options act as actual mirrors that allow you to see yourself and the trainer as you exercise, allowing you to self-correct your form. Other options aren't actually mirrors at all, but give you AI-powered form recommendations, among other smart features. Instead of streaming a Chloe Ting workout from your tiny phone every day, workout mirrors display a trainer right in front of you on a big screen with a small footprint. Most only require a few feet of wall real estate and can be mounted on the wall or used with a stand. You'll obviously need a few feet of open space to do your workout comfortably, but you'll be able to take a yoga class , work on your cardio, and lift weights without needing to own any huge, bulky machines. Owning a fitness mirror is basically like working out in the future. All workout mirrors will require a close outlet and a stable, speedy internet connection to access live and on-demand workout classes. The list of the best fitness mirrors below also includes both touchscreen options and mirrors that have to be controlled through a smartphone app . Are fitness mirrors worth it? If you're the kind of person who can't just go to the gym and lift weights to the sound of music, a workout mirror can make getting in shape way more motivating. Most fitness mirrors emulate the vibe of a studio style class with a pro trainer, guided exercises, and high-energy music. If you're the type of person that pays (or would pay) hundreds per month to take a class in a fitness studio, a workout mirror will save you tons of money in the long run. All of the fitness mirrors on this list require a separate monthly or yearly subscription to access live and on-demand content. These memberships usually run around $30 to $40 per month, but it is an additional cost to consider. In short, workout mirrors will be worth it for people who will actually use them on a regular basis and can justify the ongoing monthly membership costs. Which fitness mirror is best? For most people, we'd recommend the Mirror. It looks great in pretty much any home, has insanely polished classes, and has the capability for personal training, if you're into that. As the first workout mirror of its kind, The Mirror has a pretty large community and a big backlog of classes. The workouts are powered by Lululemon, so the yoga and bodyweight classes are particularly good. It doesn't come with any included accessories and you probably wont do any really heavy lifting here, but the classes it does offer are motivating and well-paced. There are also filters on the compatible app that allow you to search for exactly the class you want, down to the equipment needed, intensity level, time, and instructor. If you're interested in weight lifting or strength training, consider Tonal or Tempo . Tempo uses free weights, while Tonal features smart digital weight in the form of a cable machine. Both systems use AI sensors to correct your form, but Tonal goes the extra mile in the smart features category. Long story short, if you want to learn how to bench press, squat, and deadlift, go for Tempo. If you're looking to get toned and tune into in-depth smart metrics, go for Tonal. If none of these three options sound up your alley, there are plenty of other workout mirrors on the market, each with its own unique features. Read on to discover the best fitness mirrors of 2022, and see how the Mirror stacks up to the competition. Touch screen? : No

Tonal Web Traffic

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Tonal Rank

  • When was Tonal founded?

    Tonal was founded in 2015.

  • Where is Tonal's headquarters?

    Tonal's headquarters is located at 617 Bryant St., San Francisco.

  • What is Tonal's latest funding round?

    Tonal's latest funding round is Angel.

  • How much did Tonal raise?

    Tonal raised a total of $431.4M.

  • Who are Tonal's competitors?

    Competitors of Tonal include Altis, Vitruvian, iFit, Hydrow, FORME and 12 more.

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Tempo delivers the personalized guidance of a 1-on-1 trainer as well as provides a fitness class. Tempo's Microsoft Kinect-esque motion sensors scan 30 times per second and notify the user if their form is incorrect.

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FightCamp is an AI‑powered interactive at‑home boxing subscription service that allows everyone to train in the comfort of their home.


FORME is the creator of smart fitness mirrors designed for those seeking a comprehensive, personalized fitness experience from home. The company’s smart home studios offer add-ons like a real wooden barre for barre training and adjustable weight lifting arms for strength training, and members are granted access to on-demand instructor-led fitness classes spanning a variety of modalities, levels, and lengths; personalized workout plans and custom class schedules, and live one-on-one training with a personal trainer.

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Hydrow provides a Live Outdoor Reality (LOR) rower which brings the experience of rowing outdoors from home by simulating the sights, sounds, and sensations. The company was founded in 2017 and is based in Boston, Massachusetts.

iFit Logo

iFit offers workout options for every fitness level and interest, from bodyweight training to connected workouts on NordicTrack, ProForm, and Freemotion equipment. Patented technology gives the company's trainers the ability to create highly personalized workouts for its members by adjusting their incline, speed, and resistance instantly.

eGym Logo

eGym develops professional fitness equipment for modern training used in gyms across Europe. The eGym strength equipment generates resistance using an electric motor and can adjust the weight to the athlete's strength. eGym also allows users to automatically collect data from external partners such as Runkeeper, Withings, Garmin, and Jawbone UP for their training records and incorporate this information in the training analysis.

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