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Founded Year



Acquired | Acquired

Total Raised


About Tomorrow

Tomorrow is developing a mobile app aimed at helping millennials and working families achieve long-term financial security. On January 13th, 2022, Tomorrow was acquired by Ethos. The terms of the transaction were not disclosed.

Headquarters Location

500 Union St Suite 435

Seattle, Washington, 98101,

United States

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Expert Collections containing Tomorrow

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Tomorrow is included in 4 Expert Collections, including Wealth Tech.


Wealth Tech

1,990 items

A category of financial technology that is digitizing & streamlining the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.



2,769 items

Companies and startups that use of technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience


Financial Wellness

245 items

Track startups and capture company information and workflow.



7,942 items

US-based companies

Tomorrow Patents

Tomorrow has filed 13 patents.

The 3 most popular patent topics include:

  • Numerical climate and weather models
  • Weather forecasting
  • Aerodynamics
patents chart

Application Date

Grant Date


Related Topics




Wireless sensor network, Radio electronics, Audio engineering, Electronic design, Wireless networking


Application Date


Grant Date



Related Topics

Wireless sensor network, Radio electronics, Audio engineering, Electronic design, Wireless networking



Latest Tomorrow News

09:00 ET Life Insurance Pioneer Ethos Adds Wills, Trusts Through Acquisition of Legaltech Innovator Tomorrow Ideas

Jan 13, 2022

First acquisition supports Ethos' mission of protecting families, commitment to customer journey News provided by Share this article Share this article SAN FRANCISCO, Jan. 13, 2022 /PRNewswire/ -- Ethos , the largest term life insurance provider in the U.S., has completed its acquisition of Seattle startup Tomorrow , which democratizes access to critical financial instruments such as legal wills and trusts, for free. Tomorrow's platform makes wills and trusts accessible and affordable for everyday American families through its iOS app and web experience, offering legal instruments similar to those an affluent population typically gets from an estate attorney. Ethos' acquisition of Tomorrow continues its commitment to helping families protect what matters most and prepare for the future. "Ethos has created the best life insurance purchase process to exist, but no existing life insurer has a worthy customer experience after the policy is purchased. Now, Ethos will deliver our policyholders easy access to these important financial planning tools," said Peter Colis, Ethos co-founder and CEO. Launched in 2016 with a mobile app that enabled families to easily create a will for free, Tomorrow has since added additional important tools that allow users to create documents that establish family roles like guardian, executor, or trustee; create powers of attorney and healthcare directives; list assets; buy life insurance; and more. The company has seen usage skyrocket, with over 600,000 users creating legal wills. Ethos will begin offering policies through the Tomorrow app by mid-2022. "Tomorrow's goal of creating a fast, easy, and transparent way for people to secure their financial future and protect their families is directly in line with Ethos' goal of protecting the next million families," said Colis. "We were impressed by the team's customer focus and product platform - having digitized a traditionally slow, paper process - and we're excited to have the Tomorrow team join us." "Tomorrow and Ethos share the belief that bringing financial freedom to everyone requires reimagining the business models and the tech stack that will make change possible. Everyone deserves a simple and effective way to protect their family, and our shared vision made this a natural fit," said Dave Hanley, CEO of Tomorrow. "Together we'll be able to help millions of families plan for a secure future, and have a meaningful impact in the world." Ethos has been growing at a significant rate and issued over $13 billion of life insurance coverage last year. In 2021, Ethos was valued at $2.7 billion after raising over $400 million from Sequoia Capital, Accel, SoftBank Vision Fund 2, GV, General Catalyst and Jay-Z's Roc Nation. Revenue and users grew by more than 600 percent year-over-year in 2021. Ethos has offices in Austin, San Francisco, and Singapore, and team members in 35 states and four countries. About Ethos Ethos is a technology company. We make it easier than ever for everyone to protect their families with life insurance. Ethos has created the insurance industry's most advanced proprietary technology, eliminating the traditional barriers to life insurance by developing instant and accessible products that make it easy for everyone to protect their families with life insurance online, in minutes without any medical exams. We issue billions in coverage each month and an invaluable amount of peace of mind for our families every single day. Ethos is a global company, with offices in Austin, San Francisco, and Singapore. To learn more, visit . About Tomorrow Tomorrow is a mission-driven, technology company dedicated to helping all families make long-term financial and legal decisions together for the first time, in an easy-to-use app designed to help them plan for the future. Tomorrow offers its users legal wills, revocable living trusts, healthcare directives, and powers of attorney, creating using an intuitive user interface that ensures its customers make informed decisions about the future. Tomorrow is a Seattle company. Learn more at . SOURCE Ethos

Tomorrow Frequently Asked Questions (FAQ)

  • When was Tomorrow founded?

    Tomorrow was founded in 2015.

  • Where is Tomorrow's headquarters?

    Tomorrow's headquarters is located at 500 Union St, Seattle.

  • What is Tomorrow's latest funding round?

    Tomorrow's latest funding round is Acquired.

  • How much did Tomorrow raise?

    Tomorrow raised a total of $16.21M.

  • Who are the investors of Tomorrow?

    Investors of Tomorrow include Ethos, Paycheck Protection Program, QED Investors, Georg Bader, ETF Partners and 20 more.

  • Who are Tomorrow's competitors?

    Competitors of Tomorrow include Trust & Will and 1 more.

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