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Founded Year



Series C | Alive

Total Raised


About Thrive Market

Thrive Market offers an online grocery store offering organic products at wholesale prices. It provides different types of food, supplements, home, and personal care products. The company was founded in 2013 and is based in Los Angeles, California.

Headquarters Location

12130 Millennium Drive Suite 300

Los Angeles, California, 90094,

United States




Research containing Thrive Market

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Thrive Market in 1 CB Insights research brief, most recently on Mar 23, 2021.

Expert Collections containing Thrive Market

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Thrive Market is included in 4 Expert Collections, including E-Commerce.



10,549 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).


Wellness Tech

1,370 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.


Tech IPO Pipeline

286 items


Food & Meal Delivery

1,521 items

Startups and tech companies offering online grocery, food, beverage, and meal delivery services.

Thrive Market Patents

Thrive Market has filed 4 patents.

The 3 most popular patent topics include:

  • data management
  • social networking services
  • parallel computing
patents chart

Latest Thrive Market News

Inside Thrive Market’s Private-Label, Mission-Driven Product Strategy

Nov 27, 2023

In episode 429 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jeremiah McElwee, chief merchandising officer of Thrive Market , a leading online marketplace specializing in a highly curated assortment of organic and non-GMO products. During the wide-ranging episode, McElwee provides an overview of Thrive Market and his role within the organization (0:55), including how merchandising fits into the company's mission (2:40). He details how the company's merchandising strategy has evolved since its launch (3:55), the analysis that goes into its ever-evolving product mix (6:30), and the role that private-label products play currently and going forward (10:10). In addition, McElwee discusses why Thrive Market expanded from its core grocery catalog to adjacent categories such as health and wellness (14:15), the company's advocacy efforts, including for Fair Trade standards (16:55), and the grocery merchandising trends he's most closely following for Q4 and into next year (20:50). Lastly, he touches on the growing consumer interest in transparent sourcing, natural ingredients and alternative food options (24:00). A nearly 30-year veteran of the natural products industry, Jeremiah McElwee has been on all sides of the business and supply chain, literally from seed to shelf. Part of the initial startup team at Thrive Market, McElwee currently serves as the chief merchandising officer. He curated Thrive Market’s first catalog offering and developed the quality guidelines (over 700 never allowed ingredients) that still drive product purchasing today. McElwee also served for seven years as the executive global coordinator for the beauty, apparel and wellness categories at Whole Foods Market. During his tenure, he pioneered multiple industry-changing quality standard initiatives, including natural beauty standards, organic labeling requirements for personal care, and the largest-ever sustainable packaging guidelines for a major retailer at the time. McElwee is also a passionate advocate for and co-creator of Fair Trade & Regenerative Organic standards that have changed the consumer products landscape. In addition to developing hundreds of best-selling branded products that currently line natural food store shelves and managing the Whole Foods & 365 private-label brands, he also helped Dr. Andrew Weil develop his branded product platform. When not working as an eco-superhero, McElwee can be found in the Texas Hill Country running (rain or shine), reading children's books to his daughters, or checking the surf report and planning his next escape to the coast.

Thrive Market Frequently Asked Questions (FAQ)

  • When was Thrive Market founded?

    Thrive Market was founded in 2013.

  • Where is Thrive Market's headquarters?

    Thrive Market's headquarters is located at 12130 Millennium Drive, Los Angeles.

  • What is Thrive Market's latest funding round?

    Thrive Market's latest funding round is Series C.

  • How much did Thrive Market raise?

    Thrive Market raised a total of $180.68M.

  • Who are the investors of Thrive Market?

    Investors of Thrive Market include GS Retail, Headline, Cross Culture Ventures, Greycroft, John Legend and 25 more.

  • Who are Thrive Market's competitors?

    Competitors of Thrive Market include Good Eggs, Imperfect Foods, HungryRoot, Caboo, Whole Foods Market and 7 more.


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