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Founded Year



Series D | Alive

Total Raised




Last Raised

$1B | 2 yrs ago



About Thrasio

Thrasio is a consumer goods company using a deep understanding of rankings, ratings, and reviews to identify and acquire quality brands and use expertise and data science to make their products better or create new ones to meet changing customer demand.

Headquarters Location

85 West Street Suite 4

Walpole, Massachusetts, 02081,

United States

Thrasio's Product Videos

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Thrasio's Products & Differentiators

    Angry Orange

    Angry Orange, a pet-odor eliminator spray, was a 4-year-old brand generating roughly $2 million in annual revenue when founder Adam St. George decided to exit the Amazon FBA game. This commercial-grade product was successful, but there was untapped potential. The only logical move was a comprehensive rebrand of the entire Angry Orange product line. As a result of Thrasio’s collective efforts, we increased the brand’s 12-month revenue from $2.5M to $23.1M.

Expert Collections containing Thrasio

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Thrasio is included in 2 Expert Collections, including E-Commerce.



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Latest Thrasio News

Lifelong Online co-founders strengthen position in the leading Indian consumer goods firm

May 19, 2023

Gurgaon, May 19, 2023: Founders of Lifelong Online Retail Private Limited – one of India’s foremost consumer goods firms – have acquired majority ownership and control in Lifelong Online. Existing investors, Tanglin Venture Partners and Hero Enterprise Partner Ventures, have also increased their ownership in Lifelong Online. Thrasio will continue to be an active investor and a strategic partner of Lifelong Online. With India expected to deliver robust growth and an increase in demand, Lifelong Online has decided to remain focused on domestic markets, committed to its promise of delivering good quality products in multiple categories that ease everyday living for the modern Indian consumer. Over the past year, Lifelong and Thrasio have leveraged their expertise to tap into the unique market opportunity that India presents, while strengthening the e-commerce ecosystem in the country. The company will continue to expand its product portfolio by foraying into new and different categories in the coming year. “We are thrilled to embark on this new chapter and continue our journey with the support of our stakeholders,” said Lifelong’s spokesperson. “India presents an incredible opportunity for us, and we believe that with our combined expertise, we can make a significant impact in the market. One thing that will remain unchanged is the strong commercial and strategic partnership between Lifelong and Thrasio.” The company remains bullish on the growth potential of the Indian market and is committed to building a strong and sustainable e-commerce ecosystem in the country. “Customer obsession, nimbleness and adaptability form the foundation on which Lifelong Online is built. We will channel this into strengthening our presence in existing categories and creating inroads into new ones”, said Lifelong Online’s spokesperson.

Thrasio Frequently Asked Questions (FAQ)

  • When was Thrasio founded?

    Thrasio was founded in 2018.

  • Where is Thrasio's headquarters?

    Thrasio's headquarters is located at 85 West Street, Walpole.

  • What is Thrasio's latest funding round?

    Thrasio's latest funding round is Series D.

  • How much did Thrasio raise?

    Thrasio raised a total of $3.396B.

  • Who are the investors of Thrasio?

    Investors of Thrasio include Oaktree Capital Management, Western Technology Investment, PEAK6 Investments, Upper90, RiverPark Ventures and 19 more.

  • Who are Thrasio's competitors?

    Competitors of Thrasio include D1 Brands, Intrinsic, Una Brands, Boosted Commerce, Valoreo, Razor, OpenStore, Wholesum, Rainforest, 10club and 37 more.

  • What products does Thrasio offer?

    Thrasio's products include Angry Orange and 1 more.

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