Predict your next investment

CONSUMER PRODUCTS & SERVICES | Home Furnishings & Accessories
thonet.com

See what CB Insights has to offer

Stage

Acq - Fin | Alive

About Thonet

Thornet is a manufacturer o ffurniture designs which are hand built by skilled craftsmen.

Thonet Headquarter Location

810 West Hwy 25/70

Newport, Tennessee, 37821,

United States

800-873-3252

Latest Thonet News

Rising Brand Hayato Grows a Following With Midcentury Modern-inspired Workwear

Sep 22, 2021

On Friday, Arai will drop his biggest release yet: two head-to-toe looks with knee patches or pockets embroidered with a caning pattern, recalling the woven rattan signature of designs by 19th-century bentwood chair-maker, Michael Thonet. It is Thonet’s furniture-making company that went on to produce Marcel Breuer’s cantilevered “Cesca” chair design in the ’60s — one of the pandemic’s earliest coveted pieces. “It’s very natural process I’d say, I just like making things that make me happy,” Arai said of his design ethos. “These are everyday clothing items that I want to wear and I love furniture. Since COVID-19 started, you just see furniture everywhere and I think furniture made me happy during quarantine so I thought those two things combined could work.” A closer look at Hayato’s embroidery, inspired by the caned seats of Thonet chairs. Courtesy/Hayato Arai first experimented with the Cesca caning pattern for his first drop last fall, using contrast stitching to define knee patches on brown or black canvas carpenter pants. Now, that same webbing motif has been applied to the pockets of a new denim trucker jacket with matching wide-legged pants. Arai has reprised his first Cesca-inspired design as well, this time fabricating it in cream canvas with orange contrast stitching — with a matching jacket also available. Pieces will become available on the designer’s site at noon, priced from $198 to $222. A limited run will also be available for sale at Tokyo select shop 2G, located inside the recently renovated Parco department store. For Arai, the Cesca chair has a closer significance. “The cane webbing pattern I just think is beautiful. My grandmother has the Cesca chair in her house in Japan so it reminds me of childhood memories, too,” he said. While managing two fashion labels, Arai — a Tokyo native who moved to New York in 2016 — has decided to slowly scale the Hayato project over the coming years. In June, he was invited to sell a limited drop at Complex’s digital shopping fair, ComplexLand. Over the past few months, he has been trickling out small drops of his Panton Work Pant, with curved seams inspired by Verner Panton’s signature S-shape chair design for Vitra. These also quickly disappeared, snapped up by fashion editors and buyers from the MoMA Design Store. The designer is working on new shapes in ode to Breuer’s famed Bauhaus-era Wassily chair. “I love Breuer but some pieces are hard to transfer onto clothing so I feel like I need more time. I have to keep working on it. Eventually I want to release a drop every month, so that’s my goal as of now,” he said. Tags

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Thonet Patents

Thonet has filed 1 patent.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

2/17/2009

12/6/2011

Chairs, Furniture, Non-partisan elections, Ergonomics, Beds

Grant

Application Date

2/17/2009

Grant Date

12/6/2011

Title

Related Topics

Chairs, Furniture, Non-partisan elections, Ergonomics, Beds

Status

Grant

Thonet Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Thonet Rank

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.