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Thirteen Lune

Founded Year



Seed VC | Alive

Total Raised


Last Raised

$3M | 1 yr ago

About Thirteen Lune

Thirteen Lune provides an assortment of beauty products created by Black and Brown founders for all skin colors.

Headquarters Location

8714 W Santa Monica Blvd Suite 201

West Hollywood, California, 90069,

United States

(888) 305-2032

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Research containing Thirteen Lune

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Thirteen Lune in 1 CB Insights research brief, most recently on Nov 1, 2021.

Expert Collections containing Thirteen Lune

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Thirteen Lune is included in 2 Expert Collections, including Beauty & Personal Care.


Beauty & Personal Care

2,067 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

Latest Thirteen Lune News

Thirteen Lune's Inclusive Beauty Offering Will Expand Into 600 JCPenney Stores

Sep 20, 2022

Thirteen Lune's Inclusive Beauty Offering Will Expand Into 600 JCPenney Stores The new shop-in-shops, filled with BIPOC-founded brands, replace the department-store chain's previous partnership with Sephora. Author: Photo: Courtesy of JC Penney After a successful run with 10 pilot locations, JCPenney is amplifying its in-store inclusive beauty partnership with Thirteen Lune to more than 600 stores nationwide, the retailers announced on Monday. Founded in 2020 by Nyakio Grieco , Thirteen Lune is a beauty commerce platform that strives toward inclusivity and economic equality by highlighting brands founded and owned by Black people and people of color. JCPenney first tested the partnership in October 2021, when the store opened the aforementioned 10 pilot locations. Less than a year later, it's ramping up its inclusive beauty efforts by 6,000% and simultaneously ending its brick-and mortar-relationship with Sephora . "By creating a fully ownable beauty experience, JCPenney can quickly adapt and respond to our customers' wants and needs," the retail chain's executive vice president and chief merchandising officer Michelle Wlazlo said via a press release. "Last year's preview launch allowed us to learn from our customers and evolve the JCPenney Beauty experience as it expands nationwide and online, making it unlike any other beauty retail experience." Through the partnership, more than 250 beauty brands will be available to shop with about 65 of those being BIPOC-owned. The store's thousands of beauty associates and stylists will also receive training on product knowledge and varying beauty needs to best serve all customers. Scroll to Continue

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Thirteen Lune Frequently Asked Questions (FAQ)

  • When was Thirteen Lune founded?

    Thirteen Lune was founded in 2020.

  • Where is Thirteen Lune's headquarters?

    Thirteen Lune's headquarters is located at 8714 W Santa Monica Blvd, West Hollywood.

  • What is Thirteen Lune's latest funding round?

    Thirteen Lune's latest funding round is Seed VC.

  • How much did Thirteen Lune raise?

    Thirteen Lune raised a total of $4M.

  • Who are the investors of Thirteen Lune?

    Investors of Thirteen Lune include Fearless Fund, Sean Combs, Gwyneth Paltrow and Naomi Watts.

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