Founded Year

2018

Stage

Acquired | Acquired

Total Raised

$30M

About The Yes

On June 2nd, 2022, The Yes was acquired by Pinterest. The terms of the transaction were not disclosed. The Yes offers AI-powered software that delivers product recommendations to online shoppers. The platform enables users to shop a personalized feed based on the user's active input on brand, style, and size. The company was founded in 2018 and is based in Burlingame, California.

The Yes Headquarter Location

320 Primrose Rd

Burlingame, California, 94010,

United States

(415) 223-8757

The Yes's Product Videos

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The Yes's Products & Differentiation

See The Yes's products and how their products differentiate from alternatives and competitors

  • THE YES is a women’s fashion shopping platform that utilizes AI and ML to create a personalized feed for every user. We directly partner with over 300 fashion brands through our patented pending technology called Carousel Connect, that seamlessly integrates with the brand’s full digital catalog enabling our item count to grow exponentially with each brand we onboard which translates to the best selection online. On the customer side, we use quiz and YES and NO signals to match this vast assortment to each individual woman’s size, style, and fashion instincts in order to provide a digital shopping experience that is curated to each user, allowing them to find what they're looking for faster. THE YES is powered by AI through a proprietary taxonomy and fit map to identify and best match shoppers.

    Differentiation

    THE YES integrates with the full brand digital catalog vs competitors that buy and resell the items. THE YES relies on the power of that algorithm and not ad sales to show the customer items within … 

Expert Collections containing The Yes

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

The Yes is included in 5 Expert Collections, including Direct-To-Consumer Brands (Non-Food).

D

Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

E

E-Commerce

9,511 items

A

Artificial Intelligence

8,718 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

A

Apparel & Accessories

509 items

This Collection includes startups selling apparel and accessories ranging from activewear to dresses to glasses.

A

AI 100

100 items

The winners of the 4th annual CB Insights AI 100.

Latest The Yes News

US’ Pinterest to acquire AI-powered shopping platform The Yes

Jun 5, 2022

US' Pinterest to acquire AI-powered shopping platform The Yes 05 Pic: Pinterest US’ Pinterest is set to acquire The Yes, an AI powered shopping platform for fashion, that enables users to shop a personalised feed based on the user’s active input on brand, style, and size. The team at The Yes has built an extensive fashion taxonomy that uses human expertise and machine learning to power a comprehensive algorithm in fashion. Pinterest believes that The Yes’ leadership, innovative technology, and talented team, combining shopping expertise with fashion industry credibility, will help accelerate Pinterest’s vision for it to be the home of taste-driven shopping, Pinterest said in a press release. US' Pinterest is set to acquire The Yes, an AI powered shopping platform for fashion, that enables users to shop a personalised feed based on the user's active input on brand, style, and size. The team at The Yes has built an extensive fashion taxonomy that uses human expertise and machine learning to power a comprehensive algorithm in fashion. The Yes was founded in 2018 by CEO Julie Bornstein, an e-commerce and fashion industry veteran and CTO, Amit Aggarwal, a tech industry veteran. Over the past several years, The Yes has scaled to provide a personalised daily shopping feed that learns a user’s style as they shop with hundreds of merchants, including global brands and discovery brands across the fashion spectrum. Upon the closing of the transaction, Bornstein will report to Pinterest’s co-founder and CEO, Ben Silbermann, and will lead shopping vision and strategy across Pinterest, creating a new and strategic organisation dedicated to Pinterest’s taste-driven shopping efforts that will help steer the evolution of features for Pinners and merchants on Pinterest. In the months following the closing of the transaction, Pinterest plans to sunset the The Yes app and website to allow the merged teams to focus on technology integration and evolving our shopping vision. Subject to the satisfaction customary closing conditions, the transaction is expected to close in the second quarter of 2022, according to Pinterest. “The Yes team are experts in building an end-to-end shopping experience. They share our vision of making it simple to find the right products that are personalised for you based on your taste and style. We’re very excited about The Yes’ talented team and technology as we build dedicated shopping experiences on Pinterest,” Ben Silbermann, co-founder and CEO of Pinterest, said in a statement. “I’ve spent my career at the intersection of shopping, fashion and technology and have seen first-hand the valuable impact of building technology that enables brands to join a platform with ease while enabling customers to share their preferences. Joining forces with Pinterest to broaden our reach utilising such an inspirational platform is an exciting and ideal next step for our team and technology,” Bornstein said. Fibre2Fashion News Desk (GK)

The Yes Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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The Yes Rank

  • When was The Yes founded?

    The Yes was founded in 2018.

  • Where is The Yes's headquarters?

    The Yes's headquarters is located at 320 Primrose Rd, Burlingame.

  • What is The Yes's latest funding round?

    The Yes's latest funding round is Acquired.

  • How much did The Yes raise?

    The Yes raised a total of $30M.

  • Who are the investors of The Yes?

    Investors of The Yes include Pinterest, Forerunner Ventures, New Enterprise Associates, True Ventures, Bain Capital Ventures and 3 more.

  • Who are The Yes's competitors?

    Competitors of The Yes include Farfetch and 2 more.

  • What products does The Yes offer?

    The Yes's products include and undefined.

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