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The Wine Advocate


Acquired | Acquired

About The Wine Advocate

The Wine Advocate is the fine wine guide of influential critic Robert Parker. On November 25, 2019 The Wine Advocate was acquired by Michelin, the terms of the agreement were not disclosed.

Headquarters Location

855 Bordeaux Way Suite 200

Napa, California, 9455,

United States


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Latest The Wine Advocate News

Hall Napa Valley Unveils Its 2019 Platinum Collection Wine Series with Custom, Smart Bottle NFC Technology

Dec 6, 2022

Wine Industry Advisor By Advertisement NAPA VALLEY, CA (December 5, 2022) – HALL Napa Valley, one of the leading  Cabernet Sauvignon producers, has announced that their recently released 2019 Platinum Collection wines include smart bottle technology with near-field  communication, also known as NFC. The NFC technology allows HALL customers to  use their smartphones to connect to encrypted sticker tags that are affixed onto  each wine bottle. The NFC technology serves four purposes; certify authenticity, identify any tampering, allow the customer to register the bottle, and to provide  access to exclusive behind-the-scenes content about these special wines. “Ensuring the integrity of our Platinum Collection wines are never jeopardized, the  new NFC tags will help protect, inform and provide the collector with additional information about the wine,” says Vintner Kathryn Hall. “The custom NFC tags help  communicate to the buyer the wine bottle’s integrity after it leaves our winery  through a high-tech, encrypted digital system.”  HALL partnered with Minnesota-based company, Clarity Authentication Systems, to  design custom NFC tags for the 2019 Platinum Collection wine series. HALL is a  leader in the luxury wine space by including the new, high-tech, custom program included into their packaging. The custom tags include hardware on the exterior of  the wine bottles as well as customized digital experience specifically for Platinum  Collection purchasers. The software includes a digital communication system that  alerts buyers of any tampering, bottle authenticity, a registration platform that  allows for ownership tracking, and access to exclusive content that can only be  viewed through the NFC scan. Each Platinum Collection bottle, beginning with the 2019 vintage, is secured with  two NFC tags. These tags have a semi-conductor chip with a unique identification  number, allowing HALL to program specific, encrypted information into each bottle. Most smartphones are equipped with an internal NFC reader, therefore when the  purchaser holds his or her smartphone over the NFC chip, it will verify the bottle’s  authenticity and its chain of custody. One of the bottle’s NFC chips is at the neck of the bottle and is connected to a metal  tail that extends over the capsule and secures the opening of the bottle. If the tail is  broken, removed, or tampered with, it will alert the purchaser when holding the  smartphone over the NFC chip. Platinum Collection purchasers will also have access to exclusive digital content that  will offer curated videos from the winemaking team, provide vintage perspectives,  and detail vineyard statistics for each of the wines with notes from HALL’s Vineyard  teams. This content can only be accessed when the purchaser holds his or her  smartphone over the NFC tags. The Platinum Collection launched in 2012 when the winemaking team began  separating a few select barrels of wines from distinct lots to bottle them  individually. HALL discovered that each year there are tiny batches of superlative  wine from extraordinary vineyard locations that stand above the rest and thus, the  Platinum Collection was born. “Our focus is on the vineyard, with thoughtful attention to every detail of the  growing season from pruning to harvest,” says Vice President of Winemaking,  Megan Gunderson. “We employ gentle care and minimal intervention to allow the  wine to express its true personality and connection to the land. These wines are  simultaneously elegant and dense, and convey a clear glimpse into the soil, slopes  and climate from which they came.”  HALL’s Platinum Collection wines have each received exceptional reviews from the  most respected critics in the wine industry, including six 100-point scores for the  2019, 2018, 2016 twice, 2014, and 2013 vintages of the Rainin Vineyard Cabernet  Sauvignon. The 2019 vintage of HALL’s Platinum Collection series includes three wines:  2019 HALL ‘BELLER VINEYARD’ CABERNET SAUVIGNON   Appellation: Napa Valley   The Beller vineyard is located on Mt. Veeder and sits atop a ridgeline at 1500 ft, amongst the  Mayacamas Mountain Range in Napa. The unique terroir of this steep mountainous  appellation produces powerful wines yet refined in structure. Each vintage of our Beller  Vineyard Cabernet Sauvignon is produced from the finest barrels sourced from our very  best blocks throughout this singular site. An exceptional example of Cabernet Sauvignon,  this wine is full of dark, voluptuous fruit, bold, focused tannin and floral-herbal aromatics. 2019 vintage: 97+pts, Wine Advocate 2019 HALL ‘SACRASHE VINEYARD’ CABERNET SAUVIGNON   Appellation: Rutherford   The Sacrashe Vineyard is home to HALL’s first 100-point wine, its 2010 Exzellenz. The site  is ideally located in the prized Sacrashe Estate Vineyard, hidden atop the eastern ridge of  the Vaca Mountain range located in Rutherford, California. With extremely limiting volcanic  tuff soils and gentle sloping aspects, this vineyard yields fruit that is always rich, dense,  earthy, and opulent, possessing a purity of focus and pronounced power. The wine exudes  dark and pure, voluptuous fruit. 2019 vintage: 96+pts, Wine Advocate  2019 HALL ‘RAININ VINEYARD’ CABERNET SAUVIGNON   Appellation: Diamond Mountain District   The Rainin Vineyard, founded in 1998 by the Rainin family, is a bucolic, eight-acre site  located on the rugged volcanic slopes of Diamond Mountain. The vines are nestled amongst  majestic pine forests and redwood groves. This wine opens with aromas of juniper, crushed  violet and dried, dark plum. The palate is lush with dense, purple and black briary fruit and  a rich tannin structure. Muscular and opulent, the flavors cascade through the long finish. This wine has earned six 100-point ratings, including the 2019 vintage, by the industry’s top  critics. 2019 vintage: 98pts, Wine Advocate  Due to the pedigree and extremely limited production quantity, access to HALL’s  Platinum Collection is restricted to a special allocation list. The wines are sold only  through this allocation list or in-person during one of HALL’s Platinum Tasting  Experiences at HALL St. Helena or HALL Rutherford. The wines retail for $375.00  each. ABOUT HALL Wines: The Art of Cabernet  HALL is a family-owned multi-generational winery that produces award-winning Napa Valley  Cabernet Sauvignons in Napa Valley in St. Helena and Rutherford. Owned by Craig and  Kathryn Hall, the winery produces artisan wines that express the unique and diverse  character of the wine country’s soils and climates through meticulous attention to detail in  the vineyards and the winemaking process. The family’s luxury wine portfolio, led by Vice  President of Winemaking Megan Gunderson, sources fruit from the most prominent  vineyards up and down the West Coast. HALL focuses on producing distinctive Cabernet  Sauvignon bottlings highlighting the finest vineyards and sub-appellations of the Napa  Valley. The HALL St. Helena Winery was the first LEED® Gold Certified Winery in the State  of California in 2009 and earned another LEED® Gold certification for its high-tech  production facility and Tasting Room in 2014, making HALL a leader in sustainability. For  more information about HALL, please visit or by calling 707.967.2626. @hallwines #artofcabernet. Advertisement

The Wine Advocate Frequently Asked Questions (FAQ)

  • Where is The Wine Advocate's headquarters?

    The Wine Advocate's headquarters is located at 855 Bordeaux Way, Napa.

  • What is The Wine Advocate's latest funding round?

    The Wine Advocate's latest funding round is Acquired.

  • Who are the investors of The Wine Advocate?

    Investors of The Wine Advocate include Michelin.

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