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LEISURE | Lodging
peninsula.com

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About The Peninsula Hotels

The Peninsula Hotels is luxury hotel brand. It offers prestigious comfort and impeccable services to its customers. It is based in Kowloon, Hong Kong.

The Peninsula Hotels Headquarter Location

Salisbury Road, 5/F, The Peninsula Hong Kong

Kowloon,

Hong Kong

+852 29262888

Latest The Peninsula Hotels News

TechSembly now wants to focus on hospitality. Here’s why.

Oct 11, 2021

BUOYED by the success it’s seen with its first hotel client, The Peninsula Hotels , TechSembly , an e-commerce platform that builds local storefronts for businesses, is taking the plunge to focus on the hospitality sector. CEO and co-founder, Amy Read, first met executives from the Hong Kong-based luxury hotel group at a conference three years ago in Hong Kong and “they saw a need for our software service which would allow each of their properties to manage their independent storefront”. Amy Read: “With the pandemic, hotels are more open to pivoting and generating new revenues beyond the room so it’s good timing for us.” Since then,it has worked with the hotel group to evolve the product. “They wanted a pushto food & beverage and didn’t want to outsource to delivery companies, sowe created an f&b product for them which worked very well during thepandemic,” said Read, who has been based in Singapore since 2012. “We nowhave an integrated checkout that supports multiple items – gift vouchers,mooncakes, f&b products, third party sales, for example, luxury bedding –with one payment gateway. They’ve been able to generate new revenue streams andthe sales have been significant,” said Read. Buoyed by the success it’s seen with Peninsula Hotels – case study here , Read now wants to focus the company on serving the needs of hospitality companies. “With the pandemic, hotels are more open to pivoting and generating new revenues beyond the room so it’s good timing for us,” said Read. “Our most in-demand feature is the ability for integrated checkout, and payment in local currencies as well as payout to individual hotels.” Techsembly is Read’s second startup,which she established in 2018. Her first startup is Gifts Less Ordinary , which sellspersonalised gifts across Singapore, Hong Kong, Australia, New Zealand and theUnited Arab Emirates. The lessons she learnt from that first foray in 2015 ledher to TechSembly. In a media interview speaking about her decision toquit corporate life to become an entrepreneur, she said, “People assume you gointo gifts because you’re a girl, but I also went into the (digital e-commerceindustry) because I loved the tech.” She told WiT: “With Gifts Less Ordinary, we werematching bespoke local artisan brands with global, and it was built on Magento.My co-founder built the original site and we customised it to build localstorefronts for local artisans for local markets. But because we had to do somany customisations – every artisan had different needs – the tech became toocomplex and we were left in a difficult situation. “We had spent so much money building and customising the platform but we realised we had to re-platform. So we invested whatever we had to rebuild it into a global ecommerce platform where brands could have centralised control of insights and analytics but each store or property could manage their independent storefront with their own theme and currency. “We didn’tbuild it for hospitality but hospitality found us. We have learnt now how muchrevenues they can generate and what we have built for Peninsula is what everyhotel wants – one integrated platform to sell multi products with one checkout.They can just plug and go. “Focusingon hospitality means we can serve our customers better and add more value. Wewant to own a niche and evolve with that niche. It’s hard to compete withShopify.” She’s spentmost of the year speaking to hotel groups and acknowledges it’s a long salescycle. “The key is to understand their pain points and sign off process. Thereare many individuals you need to satisfy – security checks, sales, f&b.” TechSemblyoffers two pricing models – a monthly recurring platform fee or a flatpercentage fee. It closed a seed round end of March, raising £1m, and plans todo another fund raise in 2022. The 30-strong team is spread out over Singapore,Hong Kong and the UK, with a development team in Pakistan. Said Read: “I needed to do Gifts to get me to TechSembly. It’s very hard to start a brand from zero, so you look at brands that already have a brand name, and awareness and customers, and you help them pivot, then you have a more sustainable business.” Featured image: Peninsula Hong Kong (peninsula.com) Tags:

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