The Now Factory

Mar 4, 2015

> Mobileum Integrates CEM Solutions with IBM Now Factory × Mobileum Integrates CEM Solutions with IBM Now Factory 2015-03-04 09:00 BARCELONA, Spain, March 4, 2015 /PRNewswire/ -- Mobileum today announced that it is addressing the growing opportunity to provide mobile operators with Customer Experience Management (CEM) solutions that offer a multi-dimensional view of customers and improve the overall customer experience. As part of this news, Mobileum will integrate its Roaming 360, Anti-Fraud Analytics, Experience Assurance, and App Testing Solutions with IBM Now Factory. (Logo: http://photos.prnewswire.com/prnh/20140224/671325 ) IBM's Now Factory solution delivers near real-time insights to mobile operators by analyzing massive quantities of network and business data in real-time, to help manage negative experiences and network outages, and at the same time help drive new revenue opportunities. Mobileum will bring its carrier-grade telecom solutions delivery experience across 617 networks in over 170 countries to the Now Factory solution. "IBM's work with Mobileum deepens our ability to provide mobile operators with actionable analytic insights that significantly improve the customer experience. The combination of IBM's capability with Now Factory, combined with Mobileum's deep expertise, can accelerate our clients' success," Alistair Rennie, GM, Solutions, IBM Analytics. Mobileum resources trained and certified at IBM's Center of Excellence for CEM and Analytics will help deploy, manage and support the solution with assistance from IBM's support structure established for Now Factory. "Most CEM solutions stop at detection of probable cause of experience degradation, while Mobileum's 'action' solutions can help fix those root-causes and that will be our value-add to Now Factory," said Bobby Srinivasan, COO of Mobileum. About Mobileum: Mobileum helps telecom service providers leverage the power of predictive analytics and real-time insights to drive game-changing business transformation. Over the last 15 years, Mobileum has delivered turnkey solutions ranging from Voice and Data Roaming, Fraud Analytics, Data Monetization, Subscriber Experience Analytics, and Service Performance Validation, to 617 operator networks across 170 countries. Mobileum¹s Wisdom platform enables CSPs to understand network and subscriber behavior to improve service adoption, arrest churn, deliver superior customer experience, predict new types of fraud, and benefit from next generation data-driven revenue models. Mobileum is based in California's Silicon Valley, with offices across the globe. Mobileum contact: Nilanjan Ray, Senior Director of Marketing Tel: +91-973-997-0225