Info Edge Ventures Back SaaS-Based Property Landscaping Startup Attentive
Oct 11, 2021
Founded in 2017, Attentive helps clients in landscaping and insurance business prepare estimates using AI geospatial tools
Its platform is being used by over 200 landscapers including The MCKINLEY Group, Denver Commercial Property Services and Serpico Landscaping
SaaS-based remote property intelligence startup Attentive has raised $2 Mn in Pre-Series A funding round led by Info Edge Ventures. Redstart Labs, Pavitar Singh (CTO, Sprinklr), Abhishek Khurana (SVP Product Engineering, Sprinklr), and IIT Delhi alumnis also participated in the round. Founded in 2017 by Shiva Dhawan, Utkarsh Sharma and Sarthak Vijay, Attentive uses artificial intelligence (AI) to help outdoor services companies like landscaping and home insurance companies prepare estimates by obtaining valuable property attributes without ever visiting the actual location. Shiva Dhawan, Co-founder and CEO of the startup, commented on the funding saying, “The outdoor services industry, with over 200,000+ businesses in the U.S alone, has historically been behind the curve in the adoption of modern software solutions”. The majority of the company’s clientele are small businesses in the United States. Its platform is being used by over 200 landscapers including The MCKINLEY Group, Denver Commercial Property Services and Serpico Landscaping. The funds raised will be used to extend the product to offer a full-stack SaaS offering for insurance and landscaping companies. Apart from building the team, the funds will also be used to scale up geographic expansion and adoption of the platform. Attentive competes with Cincinnati-based GIS Dynamics which is the parent company of Go iLawn and Go iPave, two SaaS platforms targeted at landscapers and other contractors. The global SaaS market was worth $225 Bn in 2020, and is expected to grow at a CAGR of 12.5% to reach $436.9 Bn in 2025. Meanwhile, according to a Nasscom report , the Indian SaaS market crossed revenues of $3.5 Bn as of March 2020. In the last five years, the number of Indian-funded SaaS startups have doubled and the number of startups drawing Series C or later stage funding has quadrupled.