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CONSUMER PRODUCTS & SERVICES | Personal / Personal Care Products
themanechoice.com

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Founded Year

2013

Stage

Acquired | Acquired

Valuation

$0000 

About The Mane Choice

The Mane Choice offers a comprehensive methodology to achieving beautiful healthy hair, by infusing our hair care products with vitamins and essential nutrients such as Biotin and Vitamin B2, B3, and B6.On November 15, 2019, The Mane Choice was acquired by MAV Beauty Brands at a valuation of between $38M and $90.5M.

The Mane Choice Headquarter Location

8000 Madison Blvd Suite, D102-123

Madison, Alabama, 35758,

United States

256-429-9085

Latest The Mane Choice News

Mav Beauty Brands Shows Resilience in 2020

Apr 2, 2021

Mav Beauty Brands Shows Resilience in 2020 Shares financial results for the three and twelve months ended December 31, 2020. Mav Beauty Brands has a portfolio of four complementary personal care brands – Marc Anthony True Professional, Renpure, Cake Beauty and The Mane Choice. Related CONTENT Charles Sternberg, Assistant Editor04.02.21 Mav Beauty Brands Inc. , a global personal care company with a diversified portfolio of four complementary personal care brands – Marc Anthony True Professional, Renpure, Cake Beauty and The Mane Choice, has shared its financial results for the three and twelve months ended December 31, 2020. Revenue for Q4 2020 decreased to $23.8 million from $30.8 million last year, reflecting the negative impact of the Covid-19 pandemic, including a category-wide decrease in haircare sales and temporary disruptions in its third-party warehousing and manufacturing operations. For the full year 2020, revenue increased by 7.4% to $116.5 million, which mainly reflects the addition of The Mane Choice, which was acquired at the end of fiscal 2019. Revenue from North America was $110.5 million in 2020, which represented approximately 95% of total revenue in 2020, up 9.5% from 2019, partially offset by a 20.0% decline in sales from international markets, which were predominantly affected by Covid-19 related closures.

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