Latest The Hook Group News
May 4, 2020
Social video company Brave Bison has announced a “sharp rise” in channel KPIs since implementing its new content strategy. The firm has seen a follower increase of 1,231 per cent, with video views of over 1 minute up by 351 per cent, since rolling out its content strategy across its portfolio of owned and operated channels. The news follows the firm’s acquisition of its acquisition of social media specialist The Hook Group Limited. Ben Sinden, managing director of publishing at Brave Bison, commented: “I was brought on board last year to focus on developing our key channels into brands, growing them across multiple platforms and turning them into diverse revenue stream drivers across the publishing ecosystem. “Brave Bison has a rich heritage of monetising video and doubling down on our key owned and operated content provides us with a robust long term business to compliment the other arms of the company.” Kate Burns, CEO of Brave Bison, added: “These results are a testament to all the hard work going on behind the scenes at Brave Bison to implement our new approach to publishing. “The company has proved agile during this period of refinement and will continue to rapidly evolve. By reducing the number of channels we invest in, we are in a prime position to optimise our approach towards testing new content formats and platforms.” Explore these topics
The Hook Group Frequently Asked Questions (FAQ)
When was The Hook Group founded?
The Hook Group was founded in 2014.
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The Hook Group's headquarters is located at 20 Farringdon Street, London.
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