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About The Honest Company

The Honest Company (NASDAQ: HNST) is an online retailer of personal care product. It offers products such as diapers, wipes, bath, skincare, home cleaning, health and wellness products, and more. It was founded in 2011 and is based in Los Angeles, California.

Headquarters Location

12130 Millennium Drive Suite 500

Los Angeles, California, 90094,

United States




Research containing The Honest Company

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned The Honest Company in 1 CB Insights research brief, most recently on May 25, 2021.

Expert Collections containing The Honest Company

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

The Honest Company is included in 6 Expert Collections, including Direct-To-Consumer Brands (Non-Food).


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.



11,081 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).


Beauty & Personal Care

2,254 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.


Baby and Kids Tech

1,281 items

Companies developing tech-enabled products and services that primarily serve babies, children up to approximately 12 years old, and their parents.


Wellness Tech

1,370 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.


Household Essentials & Pet

260 items

This collection includes companies developing household essentials- and pet-related products, including household cleaners, laundry detergents, paper goods, and pet food and accessories.

The Honest Company Patents

The Honest Company has filed 23 patents.

The 3 most popular patent topics include:

  • cosmetics
  • cosmetics brands
  • cosmetics chemicals
patents chart

Application Date

Grant Date


Related Topics




Social networking services, Social information processing, Instant messaging clients, Interpersonal relationships, Intimate relationships


Application Date


Grant Date



Related Topics

Social networking services, Social information processing, Instant messaging clients, Interpersonal relationships, Intimate relationships



Latest The Honest Company News

Jennifer Bett Communications named consumer AOR for The Honest Company, evite

Feb 1, 2024

News by Jess Ruderman Added 1 hour ago (L-R) JBC partner Melissa Conner and president and founder Jennifer Bett Meyer. (Image used with permission) NEW YORK: Jennifer Bett Communications has been named consumer agency of record for Jessica Alba’s Honest Company and online invitation business evite for 2024. The Honest Company, the personal care and home product company founded by Alba, signed JBC as its consumer lifestyle AOR. JBC is working with The Honest Company on generating further awareness and “obsession” with its owned products, while supporting storytelling around upcoming brand and product innovation, according to the firm. The Honest Company also worked with Zeno Group on corporate and business PR. Evite signed JBC to lead its business and consumer storytelling efforts. As part of JBC's scope, the agency will use evite's expansive access to data to tell consumer behavior stories as it relates to party planning and celebrations, according to the agency. “JBC’s work speaks for itself and the agency’s ability to utilize data for storytelling and creative ideation/activation is what excites us most about the partnership ahead,” evite senior director of brand marketing Olivia Pollock said of the partnership via email. “Not to mention, the team’s love of a good party brings a combined energy that will really resonate in the year ahead.” JBC was also named AOR for allergy-friendly baked goods company Sweet Loren's, U.K. legacy bike company and creator of the original foldable bike Brompton, seaweed-infused skincare brand Osea and legacy outdoors fashion brand Filson. All six client wins were signed within the last eight weeks. Each contract is open-ended, meaning JBC will continue its partnership for as long as both parties wish. The agency offers a 30-day notice clause if either party wishes to terminate the relationship. A majority of the new business was based on referrals, according to JBC president and founder Jennifer Bett Meyer. “To the outside world, I'm sure [the client group] looks really scattered, but to us it makes perfect sense because they're all aligned with our needs and philosophies as an agency,” Meyer said. “We're not looking to just work with healthcare brands, or just work with technology brands. To us, you need to have that super outspoken, exciting founder, you need to have a mission and you need to be doing something that really excites consumers and the editorial community.” Osea signed JBC as its AOR across all earned media relations efforts, including executive speaking and thought leadership. Filson brought on JBC to build consumer awareness outside of its endemic customer, while overseeing the launch of the brand’s entrance into womenswear Thursday, its first new category in over 100 years. JBC assisted with earned media strategy support and a large-scale press preview of the new collection. Sweet Loren's signed JBC to amplify its consumer awareness through strategic media relations efforts across product, brand and founder as it continues to diversify its product offerings and further differentiates itself among the better-for-you channels, JBC said. Brompton signed JBC to build its media and consumer presence stateside as the company doubles down on its growth in the U.S. Brompton named Havas Formula its PR AOR for North America in 2022. New clients Honest Company and Osea will be led by SVP Megan Rupp in the agency’s beauty, health and wellness division, supported by an earned media team of four with access to the executive speaking department and executive leadership. The executive speaking division was launched five years ago to form a completely separate team specializing in developing relationships with conference leaders and organizers for founder speaking opportunities. The feature has become one of the most “attractive parts,” about working with JBC, Meyer said. “Brands are now really starting to understand that they can't just go out there and push product all day long. People want to know who made that product, who's responsible for that product, who started that product,” she noted. “To be able to complement a product with the person is much more powerful than just having the product itself.” The evite account will be overseen by VP Emily Tschirhart who leads the social impact, health and wellness practice. She’ll be supported similarly by an earned media team of four and access to the executive speaking department and leadership. JBC’s work with Filson will be led by SVP Sara Ganus, sitting within the agency’s fashion division. Sweet Loren's account is being led by associate VP of food and beverage Blair Dawson; and Brompton’s account is being led by associate VP of home and design Charlotte Hohorst. Budget details of each deal were not disclosed. This story was updated on February 1 with additional information. Meyer credits the influx of new business to the agency’s recent restructuring – specifically naming Libbey Baumgarten as head of growth and Ilana Rubin Dvir as head of strategy, both newly created roles. Baumgarten’s transition to focus specifically on overall growth has allowed the firm to sign on a new account almost every other week, Meyer added. Heading into the agency’s 10th year, JBC intends to continue growing its affiliate division, which has doubled in size over the past few months, according to Meyer. In 2023, JBC’s brands generated $16.7 million in affiliate revenue. The firm is also looking to work on its content division, including social media, and building out sectors like crisis communications and media training. “We're pitching some of the bigger brands now whereas in the past we specialized in a lot of startups,” Meyers said, adding that JBC has launched over 60 brands to date. “We're going head to head with some of the biggest agencies out there for huge public companies. They're responding to our approaches because we're able to deliver the same results if not better than those large agencies, but we still have a scrappy startup approach.” JBC is a PR communications agency specializing in fashion and beauty, health and wellbeing, food and beverage, technology and social impact. Additional clients for the firm include Dermalogica, Dotti, Grove Collaborative, Nuuly, Olipop, theSkimm, Wondermind and Zola. Subject Tags:

The Honest Company Frequently Asked Questions (FAQ)

  • When was The Honest Company founded?

    The Honest Company was founded in 2011.

  • Where is The Honest Company's headquarters?

    The Honest Company's headquarters is located at 12130 Millennium Drive, Los Angeles.

  • What is The Honest Company's latest funding round?

    The Honest Company's latest funding round is IPO.

  • How much did The Honest Company raise?

    The Honest Company raised a total of $489.81M.

  • Who are the investors of The Honest Company?

    Investors of The Honest Company include L Catterton, Institutional Venture Partners, Wellington Management Company, AllianceBernstein, Glade Brook Capital and 9 more.

  • Who are The Honest Company's competitors?

    Competitors of The Honest Company include Hello Bello, Zulily, Coterie, Giggle, Citrus Lane and 7 more.


Compare The Honest Company to Competitors

Giggle Logo

Giggle is a multi-label marketplace focused on the retail industry, specifically dealing with children's goods. The company offers a curated selection of products for children aged 0-6. These products are sourced from top global children's brands. It was founded in 2002 and is based in New York, New York.

Coterie Logo

Coterie provides cashmere-based diapers and plant-based wipes for infants. Its products include adjustable diapers, diaper pants, baby wipes, and diaper bags. The company was founded in 2018 and is based in San Francisco, California.

Blueland Logo

Blueland focuses on the production of eco-friendly cleaning and personal care products, operating within the consumer goods industry. The company offers a range of sustainable cleaning products that are designed to be reusable and refillable, eliminating the need for single-use plastic packaging. These products include items for hand washing, dish cleaning, laundry, toilet cleaning, and personal care. It was founded in 2018 and is based in New York, New York.

Amway Logo

Amway is a direct-selling business with top-selling brands such as Nutrilite vitamin, mineral and dietary supplements, Artistry skincare and color cosmetics, and eSpring water treatment systems – all sold exclusively by Amway Business Owners.


Kao Group is a chemical and cosmetics company based in Tokyo, Japan.

Henkel Logo

Henkel (ETR: HEN) focuses on innovations, brands, and technologies in the adhesive technologies and consumer brands sectors. The company provides adhesive solutions, sealants, and functional coatings, as well as consumer brands and products in the areas of laundry, home care, and hair. Henkel was founded in 1876 and is based in Dusseldorf, Germany.


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