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The Honest Company

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About The Honest Company

The Honest Company (NASDAQ: HNST) ensures that parents have access to non-toxic, eco-friendly, effective, and beautiful family products that don't break the bank. offers essentials for every family member including diapers, wipes, bath, skincare, home cleaning, and health and wellness products door-delivered through a monthly subscription service of customized product bundles or single item purchase.

Headquarters Location

12130 Millennium Drive #500

Los Angeles, California, 90094,

United States


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Research containing The Honest Company

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned The Honest Company in 3 CB Insights research briefs, most recently on May 25, 2021.

Expert Collections containing The Honest Company

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

The Honest Company is included in 6 Expert Collections, including Direct-To-Consumer Brands (Non-Food).


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.



10,263 items


Beauty & Personal Care

2,067 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.


Baby and Kids Tech

1,280 items

Companies developing tech-enabled products and services that primarily serve babies, children up to approximately 12 years old, and their parents.


Wellness Tech

1,364 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.


Household Essentials & Pet

244 items

This collection includes companies developing household essentials- and pet-related products, including household cleaners, laundry detergents, paper goods, and pet food and accessories.

The Honest Company Patents

The Honest Company has filed 1 patent.

The 3 most popular patent topics include:

  • Cleaning products
  • Laundry detergents
  • Static program analysis tools
patents chart

Application Date

Grant Date


Related Topics




Social networking services, Social information processing, Instant messaging clients, Interpersonal relationships, Intimate relationships


Application Date


Grant Date



Related Topics

Social networking services, Social information processing, Instant messaging clients, Interpersonal relationships, Intimate relationships



Latest The Honest Company News

Honest Company To Present at Global Consumer & Retail Conference

Dec 1, 2022

... 11.30.22 The Honest Company (NASDAQ: HNST), a digitally native, mission-driven brand focused on leading the clean lifestyle movement, announced today that Chief Executive Officer, Nick Vlahos and Chief Financial Officer, Kelly Kennedy will be presenting at the Morgan Stanley Global Consumer & Retail Conference in New York City on December 7, 2022 from 10:15am EST – 10:50am EST. A live webcast of the fireside chat presentation can be accessed on the company’s investor relations website at and a replay will be available following the event. Trending

The Honest Company Web Traffic

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The Honest Company Rank

The Honest Company Frequently Asked Questions (FAQ)

  • When was The Honest Company founded?

    The Honest Company was founded in 2012.

  • Where is The Honest Company's headquarters?

    The Honest Company's headquarters is located at 12130 Millennium Drive, Los Angeles.

  • What is The Honest Company's latest funding round?

    The Honest Company's latest funding round is IPO.

  • How much did The Honest Company raise?

    The Honest Company raised a total of $489.81M.

  • Who are the investors of The Honest Company?

    Investors of The Honest Company include L Catterton, Institutional Venture Partners, Wellington Management, Fidelity Investments, AllianceBernstein and 9 more.

  • Who are The Honest Company's competitors?

    Competitors of The Honest Company include Giggle and 7 more.

Compare The Honest Company to Competitors

Giggle Logo

giggle is a one-stop source for new parents, offering a complete checklist of essentials, gifts and resources to make the transition to parenthood easier and smarter, including giggle's own line of baby products, giggle Better Basics; its pregnancy site, giggleGLOW; its content site, giggleGAB; and its charitable programs, The Great giggle Giveback and with the Worldwide Orphans Foundation. giggle designs and edits the selection of furniture, gear, clothing, toys, bedding, baby care, gifts, and more, making sure to keep it simple, stylish and healthy.

Casabu Logo

Casabu is a flash sales site offering daily online sales on a huge range of brands and products, providing everything that moms, babies, toddlers and growing kids need. Sales last for a limited time only creating a feeling of scarcity and a “buzz" about a brand. The sense of exclusivity is further achieved through the sales only being available to Casabu members - people who have registered with the site. Suppliers are able to reach a wide but truly targeted customer base and can use the sales to move stock, promote new lines and raise brand profile. In turn, customers can make huge savings on quality products that they really need, from brands that they know and trust but also new ones trying to establish themselves.

zulily Logo

zulily is retailer focused on delivering customers special finds every day-all at incredible prices. zulily features an always-fresh curated collection of products for the whole family, including clothing, home decor, toys, gifts and more. zulily was launched in 2010 by Darrell Cavens and Mark Vadon and today, millions of people discover something new on zulily every day. zulily is headquartered in Seattle with offices in Nevada and Ohio. zulily's shares are traded on the Nasdaq Global Select Market under the symbol ZU.


Wittlebee is an online kids clothing club that aims to keep parents well stocked with the basics like onesies, t-shirts, socks, leggings and more. The company creates custom packages for members based on a child's age, color preferences and geographic location.


DoodleDeals is a group buying site focused on deals for moms and kids.

Totsy Logo

Totsy is a members-only e-commerce site that offers moms on-the-go and moms-to-be access to brand-specific sales, at a discount, just for them and the kids, ages 0-8. Products include prenatal care products, baby gear, travel accessories, bedding and bath, children's clothing, toys, DVDs, and educational materials.In June 2013, Totsy was acquired by Modnique. The valuation of Totsy was undisclosed. Other terms of the deal were not released.

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