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The Grommet

Founded Year



Corporate Majority | Acquired

Total Raised


About The Grommet

The Grommet works with more than 2,500 Makers, inventors, entrepreneurs, and small businesses to launch innovative consumer products. The Grommet discovers, evaluates and selects products (or "Grommets") across 16 categories and amplifies them to its community of 3 million people by telling the stories behind each product. Only 3% of all products considered are launched on the site. The Grommet Wholesale works with more than 10,000 retailers across the U.S.

Headquarters Location

87 elmwood Street

Somerville, Massachusetts, 02144,

United States

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Expert Collections containing The Grommet

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The Grommet is included in 1 Expert Collection, including E-Commerce.



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Latest The Grommet News

The Grommet Welcomes Etsy & Amazon Inventors: Sell Product And Build Your Brand With Us, Instead

Apr 17, 2022

A A OAK BROOK, Ill., April 16, 2022 /PRNewswire/ -- The Grommet, the inventor's e-marketplace, is welcoming Etsy and Amazon sellers to consider an alternative model to paying unpredictable and rising fees for "administration," advertising and now "fuel and inflation." Boston-based and founded in 2008, The Grommet earns its revenue by partnering with promising inventor-sellers, then working together to reach potential customers and build their brands. "At The Grommet, we treat our inventor-sellers as partners, because that's what they are," said company President Kim Lefko. "When they succeed, we succeed. Our goals are aligned— more product sales equals more revenue for all parties involved." Inventor-sellers on The Grommet get individual contracts that delineate consistent and predictable pricing terms, the opportunity to lock in large purchase orders with The Grommet (which actively buys inventory from successful partners) and the opportunity to grow even further by selling into partner Ace Hardware and its 4,600 brick-and-mortar stores across the U.S. Buyers of The Grommet products get free delivery, a decidedly competitive advantage in this environment of rising shipping costs. "Before they were big," leading brands like Fitbit, OtterBox, SodaStream, BananaGrams, S'well Stainless Steel Water Bottles, and Mrs. Meyers Clean Day all started building their brands on The Grommet's e-marketplace. On April 11, Etsy raised transaction fees on sellers — raising prices for buyers— by 30 percent, from 5 percent to 6.5 percent. As of Friday April 15, more than 79,000 had signed a petition asking Etsy to cancel its fee increase. Starting April 28, Amazon will add a "fuel and inflation" surcharge of five percent to fees it collects from third-party sellers using it for product fulfillment. Learn how to partner with The Grommet here:

The Grommet Frequently Asked Questions (FAQ)

  • When was The Grommet founded?

    The Grommet was founded in 2008.

  • Where is The Grommet's headquarters?

    The Grommet's headquarters is located at 87 elmwood Street, Somerville.

  • What is The Grommet's latest funding round?

    The Grommet's latest funding round is Corporate Majority.

  • How much did The Grommet raise?

    The Grommet raised a total of $5.7M.

  • Who are the investors of The Grommet?

    Investors of The Grommet include Ace Hardware Corporation, Rakuten, Hub Angels Investment Group, Golden Seeds, Lead Dog Ventures and 4 more.

  • Who are The Grommet's competitors?

    Competitors of The Grommet include Maker's Row.

Compare The Grommet to Competitors

Maker's Row Logo
Maker's Row

Maker's Row aims to make the manufacturing process simple to understand and easy to access. From large corporations to first time designers, the company providing access to industry-specific factories and suppliers across the United States.

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