Search company, investor...

Founded Year

2020

Stage

Seed VC | Alive

Total Raised

$2.3M

Last Raised

$2.3M | 4 yrs ago

About The Dipp

The Dipp is a personalized entertainment news subscription website. It was formerly known as TK Media. It was founded in 2020 and is based in Brooklyn, New York,

Headquarters Location

Brooklyn, New York,

United States

Loading...

Loading...

Latest The Dipp News

Dipp uses AI to fix bottlenecks between marketing and design teams

Aug 22, 2023

Before founding dipp , Jennifer Chen and Mikhail Abramov spent 15 years working as art directors in New York City. During that time, Chen says they realized that the marketing, sales and design process have stayed the same, despite new technology and tools being introduced to the market, and is often riddled with bottlenecks. “Salespeople have sales needs, they communicate with the marketing team and then once the marketing team has a direction they brief a designer, then the designer goes back to the marketer, and then the marketer goes back to the designer,” she said. “There’s that vicious cycle that slows down the entire process because nobody understands the needs and workflow of the other department.” Dipp was launched three years ago to automate much of that workflow, and allow marketing and design teams to collaborate more effectively, while focusing on their own performance metrics. For example, if a marketing team wants to update a price on their ad, all they need to do is enter it into a spreadsheet instead of asking a designer. The Taipei-based startup recently raised $1.5 million in seed funding from investors including SparkLabs Taiwan, Palm Drive Capital and content-tech unicorn Tezign, and will launch generative AI-powered features soon. To use dipp, brands first set up a brand guideline with information including fonts, colors and layout (or they can upload an Adobe Photoshop file). That data is then turned into a dipp file with everything remaining editable. Then prices and other information for ads are uploaded into a spreadsheet, with each row representing a product, so visual assets can be edited in batches. This helps marketing and design teams keep up with the massive amount of visual content that is needed to sell online—Chen said brands typically generate 300 to 500 images at a time, which dipp can help them do in minutes. dipp’s team The brands dipp works with are typically Fortune 500 companies in apparel and beauty selling a large number of products, or upwards of 500 SKUs. They have high product rotation rates, often with weekly launches of 20 or more products, and sell on three or more marketplaces, alongside social media advertising campaigns. Chen says most have large sales and marketing teams, but a shortage of designers. Its customers include Levi’s, Estée Lauder and Rakuten. Dipp also works with e-commerce enablers, or agencies that help brands distribute products across multiple channels. Since its launch, dipp has primarily focused on Taiwan, but is expanding into Southeast Asia, with new clients in Singapore, the Philippines and Thailand. Dipp started in New York, but the team decided to move to Taiwan after getting into Taipei-based accelerator Appworks because of the market potential it saw in Asia. For example, brands here hold a high number of sales promotions. “Throughout the year, it’s not just Black Friday or Christmas, there’s a sale every month,” Chen said. “There’s a busy season starting in June that goes all the way to Chinese New Year.” In terms of competition, Chen says potential customers often ask how dipp is different from Rocketium , which helps creative teams build very large marketing campaigns. Chen says dipp differentiates by focusing on e-commerce because brands in Asia often sell through multiple online channels at the same time, including PC Home, Momo, Shopee and Lazada. Each marketplace has its own unique guidelines for visual content, including file sizes and dimensions. That information is embedded into dipp’s platform, so brands can automate their ads to fit different requirements. Dipp is now working on integrating generative AI into its platform to help address gaps between marketing and design departments. For example, it will allow marketers to use prompts to generate images as a first draft of ideas to present to designers. It also automates the process of reviewing designs, or checking details like character limit and formatting to meet the requirements of different marketplaces and social media platforms. Dipp’s new funding will be used for team expansion, especially in its R&D and business departments. In a statement, Palm Drive Capital founding partner Seamon Chan said, “With global venture capital investments in generative AI reaching US$1.7 billion in the first quarter of this year, we are thrilled to support dipp in enhancing their e-commerce solution with AI capabilities. As the company has validated its value proposition in Taiwan by offering a much-needed solution to the multichannel e-commerce operation of global brands, we are optimistic that this solution will bring disruptive impact on e-commerce operating workflows through the APAC region.”

The Dipp Frequently Asked Questions (FAQ)

  • When was The Dipp founded?

    The Dipp was founded in 2020.

  • Where is The Dipp's headquarters?

    The Dipp's headquarters is located at Brooklyn.

  • What is The Dipp's latest funding round?

    The Dipp's latest funding round is Seed VC.

  • How much did The Dipp raise?

    The Dipp raised a total of $2.3M.

  • Who are the investors of The Dipp?

    Investors of The Dipp include Defy Partners and Tribe Capital.

  • Who are The Dipp's competitors?

    Competitors of The Dipp include The Arena Group and 4 more.

Loading...

Compare The Dipp to Competitors

Women's Health Logo
Women's Health

Women's Health is a multimedia brand focusing on health, fitness, nutrition, and beauty advice for women. The company offers a wide range of content including workouts, nutrition tips, weight loss strategies, beauty guides, and health-related news. Its primary audience includes individuals seeking information and advice on women's health and wellness. It is based in New York, New York.

Vogue Logo
Vogue

Vogue is a company that focuses on fashion, beauty, and culture, operating primarily in the media and publishing industry. The company offers a variety of content including fashion news, beauty coverage, celebrity style updates, culture reviews, and videos. Vogue primarily caters to the fashion and beauty industry. It is based in New York, New York.

Audius Logo
Audius

Audius provides a music streaming platform. The platform helps users to share, monetize, and stream audio content. The company was founded in 2018 and is based in San Francisco, California.

AccuRadio Logo
AccuRadio

AccuRadio is an internet radio service provider that operates in the music streaming industry. The company offers a customizable listening experience with a wide variety of music channels across multiple genres. AccuRadio primarily serves music enthusiasts looking for personalized radio channels and curated playlists. It is based in Chicago, Illinois.

Streema Logo
Streema

Streema is a social networking site for radio listeners, where people can listen to, discover and share their favorite AM, FM and Internet radios. Additionally, it is a global platform for radio stations, where broadcasters can understand, learn from, interact with and grow their own audiences. Today the platform has over 50.000 radio stations that are listened by people from over 150 countries every day. Streema is also becoming a directory for TV Stations, building the biggest media space for online broadcasting in the world.

Radioline Logo
Radioline

Radioline is a content provider specializing in radio and podcast aggregation within the media and entertainment industry. The company offers a comprehensive database of radio stations and podcasts, accessible across various platforms including mobile, car, PC, connected TV, and IoT devices. Radioline primarily serves OEMs, telecom companies, media portals, middleware providers, and other partners in the media and entertainment sector. It is based in Neuilly-sur-Seine, France.

Loading...

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.