About The Center for Multicultural Science
The Center for Multicultural Science is a non-profit organization that offers data science, marketing, media return on investment (ROI), and multicultural marketing. It provides thought leadership in cultural marketing with the goals of renewing industry thinking and practice and driving ROI for corporations. It conducts, supports, and disseminates research on cultural marketing to its constituents. It was founded in 2010 and is based in Manhattan Beach, California.
Missing: The Center for Multicultural Science's Product Demo & Case Studies
Promote your product offering to tech buyers.
Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.
Missing: The Center for Multicultural Science's Product & Differentiators
Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).
Latest The Center for Multicultural Science News
Jan 24, 2023
01/24/2023 | 07:57am EST Message : *Required fields Study reveals 75% of college-aged single Latines are more careful how they are spending their money and 66% of respondents are worried they might not have access to reproductive services in the future. DALLAS, Jan. 24, 2023 /PRNewswire/ -- Chispa , the #1 dating app made for US Latinx, released the results of its first-ever study of Hispanics in college, conducted in Q3 and Q4 2022 in partnership with Dr. Jake Beniflah, the founder of The Center for Multicultural Science , a non-partisan think tank focused on multicultural marketing. From the impacts of inflation on dating to reproductive rights, this study highlights the issues that affect Hispanic Gen Zs and gives a look towards the future by the Latine community. For over 10 years, Match Group has conducted Singles In America, the nation's largest and most comprehensive annual scientific study on single adults. Part of the Match Group family of brands, Chispa has, for the first time ever, taken a deep look at the Latin Gen Z population, with a specific emphasis on college-aged singles because of their rapid growth and impact on cultural trends. Latinos make up a growing share of all students enrolled at postsecondary institutions. In 1980, Latinos accounted for just 4% of enrollment; by 2020, Latinos accounted for one-fifth of all postsecondary students . College enrollment rates for Hispanics 18-24 grew from 34% to 36% between 2010 and 2020 , being the only race/ethnic cohort that experienced growth during this period. While total enrollment rates decreased, enrollment rates for both Hispanic male and females increased. More than 400 Hispanics in college — some actively dating and some not — were asked about their views on the issues of the day. "With the Latinx in College study, we are giving visibility to a whole new generation of US Latines who are challenging a variety of preconceived notions related to this community," said Julia Estacolchic, Sr. Director, Brand Marketing for Chispa. "Hispanic Gen Zs are leading the way, reinventing the Latine community in response to the rapid changes taking place in US society. We are confident Latinx in College will grow to become a knowledge center and catalyst, relevant not only to the Hispanic segment but to the larger community." Top research findings include: Inflation and the impact on Gen Z dating and spending: Latinx college students are feeling the weight of rising costs, with mental health and inflation being the top sources of stress for Hispanic Gen Z college students, followed by jobs and careers, education, debt, and relationships. 75% of respondents said they are now more careful in how they spend their money. 69% stated that they are now cooking dinners more often at home. More than half of all Hispanic Gen Z college students have postponed going on a vacation and almost half have postponed purchasing or leasing a car. Direction of country and uncertainty about the future: Only one in two Hispanic Gen Z college students believe that their future will be better than their parents'. 72% of Hispanic Gen Zs are unsure about the direction of the country, and 68% of female respondents feel the country is regressing back to the 1950s due to the recent repeal of Roe v. Wade. Advocacy and reproductive rights: As a result of the repeal of Roe v. Wade, 35% of dating-app users say they are having less casual sex and roughly one in four Hispanic Gen Z say they changed their methods of contraception. Interestingly, more than 75% of Hispanic Gen Z female college students say they would consider working for a company that supports women's freedoms over one that does not, while 66% are worried that they may not have access to reproductive services in the future. Dating-apps >Match Made at Church: 72% of Hispanic Gen Z college students have met someone online while Hispanic Gen Z female college students are more than three times more likely to meet a partner online than at church. Rejecting cultural stereotypes and embracing progressive values: 74% of Hispanic Gen Z students believe that marriage should not be exclusively between a man and a woman. 81% of Hispanic Gen Z female college students do not believe they should wait to have sex until they are married, while approximately 1 in 3 Hispanic Gen Z students would consider dating someone who identifies as gender neutral or non-binary. "The Latinx in College study serves as a window into the lives of US Latine college students, uncovering key insights that impact one of the fastest-growing segments of the population," said Dr. Jake Beniflah, Executive Director of The Center for Multicultural Science. "One of the most interesting findings is the extent to which Gen Z Hispanics are socially progressive and willing to challenge traditional values and norms. This will impact the way brands have traditionally viewed this cohort moving forward." About Chispa Chispa is the largest dating app made for US Latinos, with over 7 million downloads and the goal of helping Latinos create new connections with singles from similar backgrounds, cultures, and communities. Chispa is a Match Affinity dating app created in 2017 by Match Group (NASDAQ: MTCH), a leading provider of dating products designed to increase users' likelihood of finding a meaningful connection, like Tinder, Match, Hinge, OkCupid, and more. The Chispa app is available on the iOS App Store and Google Play, both in English and Spanish. For more information visit www.chispa-app.com and follow @ChispaApp on TikTok, Facebook, Twitter, and Instagram. About The Center for Multicultural Science Founded in 2010, The Center for Multicultural Science is a leading non-profit, non-partisan, multicultural marketing research think tank and talent accelerator for underrepresented students in Los Angeles. Its vision is to challenge the status quo and help corporate America prepare for a multicultural America through research and data science. View original content to download multimedia: https://www.prnewswire.com/news-releases/first-ever-dating-app-led-research-study-of-hispanics-in-college-reveals-concerns-on-inflation-direction-of-country-shows-ever-growing-impact-of-online-dating-301728861.html SOURCE Chispa
The Center for Multicultural Science Frequently Asked Questions (FAQ)
Where is The Center for Multicultural Science's headquarters?
The Center for Multicultural Science's headquarters is located at Manhattan Beach.
Who are The Center for Multicultural Science's competitors?
Competitors of The Center for Multicultural Science include Citizen Data and 4 more.
Compare The Center for Multicultural Science to Competitors
Culturintel analyzes every available open-source digital discussion to discover patterns in public sentiment, understand people's needs and deliver insights that represent the unsolicited voice of the people.
Open Source Politics is a social and solidarity economy company. It develops free and open-source digital platforms and leads collective intelligence workshops. It supports public, private, and associative actors engaged in participatory approaches. It was founded in 2016 and is based in Paris, France.
1World Online operates as a social opinion polling and data analytics company. It offers a subscription service that provides access to insights on public opinion, consumer sentiment, trends, and behavioral intentions, in order to identify and respond to key market trends. It was founded in 2011 and is based in Redwood City, California.
GlobalPost operates as an international news website. It provides insights and reporting about international events and issues for worldwide audiences. GlobalPost was founded in 2009 and is based in Boston, Massachusetts. In 2015, GlobalPost was acquired by WGBH.
Citizen Data empowers organizations with audiences, research, analytics, and insights to build bridges and unite Americans. The company was founded in 2019 and is based in Washington, DC.
MIT Press is a university press. It publishes books and journals at the intersection of science, technology, art, social science, and design. It was founded in 1962 and is based in Cambridge, Massachusetts.
Discover the right solution for your team
The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.