By                         Guan Yu Lim
Australia-based skin food company The Beauty Chef has expanded its portfolio with the launch of its first immune supplement – Immune Food. The Beauty Chef is known for its beauty-from-within powdered supplements targeting skin concerns from acne, ageing, to dryness. Immune Food was created to support gut health, which in turn influences immune health. “70% of your immune system is found in your gut, so it is important to support your digestive system function in order to achieve those enhanced immune benefits​,” explained Madeleine Vella, product development manager at The Beauty Chef. “As your body’s first line of defence, your immune system is a complex network that helps to protect and defend you against pathogens and infection. But if this vital support system is left neglected, we can leave ourselves vulnerable to fatigue and illness​.”
Currently, there are many ways to help bolster immunity including lifestyle practices such as getting enough sleep, exercising regularly, reducing stress and a good diet consisting of vitamins C, D and zinc. So, The Beauty Chef created Immune Food, which is a powdered supplement containing bio-fermented mushroom powder, zinc, vitamin C, prebiotics and probiotics. Power ingredients: Pre and probiotics​
Prebiotics have been reported to influence the gut barrier function by affecting the intestinal epithelial cells and help stimulate the immune system. Adding in the form of green banana starch, the prebiotic is high in resistant starch, which resist digestion in the small intestine, allowing it to ferment in the large intestine and provide a source of fuel for beneficial gut microbes. The supplement also consists of an organic fermented mushroom blend containing turkey tail mushroom, shitake mushroom, chickpea, buckwheat, brown rice, quinoa, lentils and molasses. The bio-fermentation process involves fermenting wholefood ingredients with a ‘mother culture’ containing Lactobacillus ​and Bifidobacterium​. The bacteria break down the ingredients, making them more potent and bioavailable, meaning their nutrients are more easily absorbed by the body. According to Vella, there are other mushroom-based immune supplements in the market. “Also, mushrooms have been used for centuries in traditional Chinese medicine for their immune supporting properties​.”
“However we have not found any others that are bio-fermented, probiotic formulas supporting the health of the digestive as well as the immune system to enhance results​.”
Other ingredients in the supplement include zinc ascorbate for vitamin C, kelp powder for iodine, and the probiotic strain Lactobacillus rhamnosus GUT5Y. “Immune Food contains 80% of your RDI of vitamin C from wholefood sources including acerola cherry, as well as 50% of your RDI of zinc and vitamin D from organic shiitake mushroom​,” Vella told NutraIngredients-Asia​. Beyond immune support, the supplement also contributes to collagen formation, and the healthy maintenance of hair and nails. Sales channels​
Currently, Immune Food is sold online, as well as at David Jones, Sephora, Nourished Life, Adore Beauty and selected salon and spa retailers across Australia. The company is launching Immune Food in the US later this month. Research ​
The firm spent two years on R&D of Immune Food, citing challenges in sourcing for a high beta-glucan and organic source of turkey tail mushroom. “Getting the flavour right was all tricky, especially when dealing with mushrooms and harder still with fermented mushrooms​.”
The firm is currently in a research partnership with The Charles Perkins Institute at The University of Sydney to explore the bioactivity of fermented foods and the effects they may have on health. “As a brand, we’re always looking to innovate, drawing on the latest research to deliver products that are as efficacious as they are delicious​.”
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Prebiotics and immunity: Australia’s The Beauty Chef expand portfolio with new supplement addition

March 14, 2019 9:16
The agency’s existing clients include Webjet, Catch, Estee Lauder Companies, TAFE NSW and Domino’s Pizza. Sparro’s Morris and Cameron Bryant
Shane Karutz, digital marketing manager at Aon Australia said: “Sparro’s team of channel experts stood out in the process, showcasing a deep understanding of our business, including the full user journey and purchase cycle. They presented a clear strategy, which aligns with our overall business goals and objectives. ADVERTISEMENT
“We are confident this will be a great partnership, and we are looking forward to working closely with Sparro.”
Sparro will manage inbound marketing for the brands, covering paid search, display, video, onsite optimisation and search engine optimisation. Sparro co-founder and partner Morris Bryant said: “The market is changing. Inhouse digital teams are more skilled than a few years ago, and they’re expecting more from their agencies. They want to be challenged, they want agencies to deliver more than just a channel solution, and they want transparency and value, most of all. “With agile, hands-on teams and a client-first approach, independent agencies are perfectly-positioned to deliver this value to clients.”

Digital marketing agency Sparro wins AON, Brandenburg Orchestra and The Beauty Chef

Jurlique International

L'Oreal

Why Nutrition With Beauty Benefits Is Set To Become The Next Hot Self-Care Category

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

Beauty & Personal Care

Omics

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

Direct-To-Consumer Brands (Non-Food)

Series A

The Beauty Chef provides an organic offering of beauty and wellness products that promote a holistic approach to attaining healthy skin and good gut health. The Beauty Chef's products are derived from nature and supported by using bio-fermented, whole food nutrition and pre and probiotics.

Name	Work History	Title	Status
Carla Oates		Founder, Chief Executive Officer	Current
Laurence Crussol	Jurlique International, and L'Oreal	Chief Operating Officer	Former

Name	Carla Oates	Laurence Crussol
Work History		Jurlique International, and L'Oreal
Title	Founder, Chief Executive Officer	Chief Operating Officer
Status	Current	Former

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