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The Art of Shaving

theartofshaving.com

Founded Year

1996

Stage

Acquired | Acquired

Total Raised

$15M

About The Art of Shaving

The Art of Shaving is a United States retail business of high-end men's shaving and skin care accessories.

Headquarters Location

1301 NW 84th Avenue Suite 101

Miami, Florida, 33126,

United States

305-593-0667

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Expert Collections containing The Art of Shaving

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

The Art of Shaving is included in 1 Expert Collection, including Beauty & Personal Care.

B

Beauty & Personal Care

2,103 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

Latest The Art of Shaving News

Ricky Joshi of Saatva and Ralph Niebles of Art of Shaving Talk New Business Models

May 21, 2021

Cheryl Perkins, CEO, Innovationedge LLC; Ralph Niebles, VP of IT, Art of Shaving; Ricky Joshi, Chief Strategy Officer, Saatva Mattress; and Ash Mehra, CIO, Pharmapacks discuss new business opportunities. Senior Editor How have CGs and retailers pivoted their businesses to meet changing market conditions and how analytics helped them successfully implement these new models? RIS and CGT set out to answer this question during Analytics Unite 2021 during the industry panel “New Business Models Redefining the Industry.” New business opportunities were discussed by panelists: Cheryl Perkins, CEO, Innovationedge LLC; Ralph Niebles, VP of IT, Art of Shaving; Ricky Joshi, Chief Strategy Officer, Saatva Mattress; and Ash Mehra, CIO, Pharmapacks. During the pandemic Art of Shaving’s fulfillment center struggled to meet demand due to social distancing guidelines from the CDC. Niebles noted that pick lines could no longer physically fit enough workers. To solve this, the retailer quickly converted it’s Miami corporate headquarters into a fulfillment center. “At one point in time we were shipping out anywhere from 250-300 orders a day from the Miami office alone,” he said. “That’s quite a pivot,” noted Perkins. Joshi said Saatva Mattress started pushing products where it had more availability to deal with demand. He noted product teams, marketing teams and web product teams have never been more in sync. If the company was running out of supply it would start pushing another product, he explained. “We became a much more dynamic company. It wasn’t let's set something for the month and see how it operates, it was ‘ok we need to make these changes now,’ cut social, and that would happen instantaneously.” Mehra noted the company used data and analytics to try to predict demand. “These models were built in about a couple weeks,” he said. “We were predicting how many front line employees would fall ill or be absent.”  Perkins asked the panel what tools they have been using for help. Niebles said CRM is huge, pandemic or not. Joshi said the company was already using Google’s 360 suite and has leaned into that more to understand where it’s getting its customers. Perkins also asked the panel what sticking trends they are seeing. “A whole generation of consumers is now much more comfortable buying online,” said Joshi. “It was an accelerated shift and, to be honest, maybe a shift that might have never happened with perhaps older generations who might have continued to go through brick and mortar. “Just a much broader swath of the population is now comfortable buying online.”  To meet this, Saatva Mattress has done a good job integrating the online with the offline in it’s Manhattan store. “[Retail stores] that really understand that online and offline are integrated, are poised to do tremendously well,” he said. “I don’t think retail is dead, it’s evolving,” said  Niebles. “I think brick and mortar will become more showplaces,” he said and noted the landscape was overpopulated before. Retailers will invest heavily in DTC. Those who evolve will make it and survive. “If it’s going to be brick and mortar it has to be something other than just the pure commoditized buying experience,” agreed Mehra. Omnichannel is something we all have to prepare for because that’s here to stay, he said, you need a 360 holistic strategy.

The Art of Shaving Frequently Asked Questions (FAQ)

  • When was The Art of Shaving founded?

    The Art of Shaving was founded in 1996.

  • Where is The Art of Shaving's headquarters?

    The Art of Shaving's headquarters is located at 1301 NW 84th Avenue, Miami.

  • What is The Art of Shaving's latest funding round?

    The Art of Shaving's latest funding round is Acquired.

  • How much did The Art of Shaving raise?

    The Art of Shaving raised a total of $15M.

  • Who are the investors of The Art of Shaving?

    Investors of The Art of Shaving include Procter & Gamble and Capital Resource Partners.

  • Who are The Art of Shaving's competitors?

    Competitors of The Art of Shaving include Harry's.

Compare The Art of Shaving to Competitors

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Mornin' Glory

Mornin' Glory is an online shop with well-priced razor blades. The company offers a smart alternative to razor brands found in the supermarket aisle.

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Harry's

Harry's manufactures and sells shaving equipment and men's personal care products via online and retail channels. Harry's provides a subscription service where users can subscribe to receive new razor blades and shaving cream every month or week. It is based in New York, New York.

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Dollar Shave Club

The Dollar Shave Club is an online membership club that delivers grooming products at low prices. With shave packages that start at $1 a month plus shipping, the company will soon expand to offer a suite of grooming products for men and women.

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Walker & Company Brands

Walker & Company Brands makes health and beauty simple for people of color by developing products and services tailored to the needs of the community. Its vision is to build a consumer-centric health and beauty products company for people of color, inspiring unprecedented customer loyalty. Walker & Company's flagship brand is Bevel. The Bevel Shave System is a system clinically proven to reduce and prevent razor bumps and irritation.

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800Razors.com

800razors.com's sells American-made razors that compare to Fusion, Mach III and Venus for about half the price. The company ensures people get an Incredible Shave at an Incredible Price, or it will provide a full refund via its Burn-Free Guarantee.

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Gillette Razors

Gillette is a brand of men's safety razors and other personal care products including shaving supplies.

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