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The 7 Virtues


Incubator/Accelerator | Alive

About The 7 Virtues

The 7 Virtues is socially responsible fragrance company that sources fair market essential oils from nations rebuilding after war or strife, including Rwanda, Afghanistan, Haiti, India, and the Middle East.

Headquarters Location

Halifax, Nova Scotia,



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Expert Collections containing The 7 Virtues

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

The 7 Virtues is included in 1 Expert Collection, including Beauty & Personal Care.


Beauty & Personal Care

2,103 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

Latest The 7 Virtues News

The 7 Virtues Launches Perfume Oils

Feb 22, 2021

2/22/2021 Close The 7 Virtues is launching with two of its most popular scents, Vanilla Woods and Blackberry Lilly, in perfume oil form. Sponsored The 7 Virtues perfume oils are made with natural, organic and fair trade essential oils infused with organic jojoba oil. The fragrances are also vegan and cruelty-free certified by LeapingBunny. The Vanilla Woods Gemstone Perfume Oil is made with vanilla from Madagascar and is said to alleviate stress, calm the mind and body as well as soothe the overworked. The oil has notes of fresh pear, rose and soft caramel with a heart note of rose, caramel and vanilla base notes. Vanilla Woods' gemstone roller has rose quartz, which is associated with the heart chakra. Blackberry Lily Gemstone Perfume Oil is made from vetiver from Haiti and is said to awaken creativity, stimulate cognitive thinking and strengthen confidence. It has a blend of blackberry and cassis top notes, heart notes of rose, magnolia, lily of the valley and davana with base notes of organic vetiver. The rollerball has an amethyst gemstone roller, which is associated with the third eye chakra. The 7 Virtues fragrances and perfume oils are exclusively available in all Sephora stores in the United States and Canada and online. The 20 ml Gemstone Perfume Oil retails for $69 USD. Barb Stegemann, founder of The 7 Virtues said, “Self-care is not an indulgence, it’s a necessity right now more than ever in our lives. Scent is the most powerful way to set intentions in our lives to feel grounded during rapidly changing times.”   Want to know everything going on in flavor & fragrance? Sign up for P&F+'s  newsletter . You can also follow along on  Instagram  and  LinkedIn . Related Content

The 7 Virtues Frequently Asked Questions (FAQ)

  • Where is The 7 Virtues's headquarters?

    The 7 Virtues's headquarters is located at Halifax.

  • What is The 7 Virtues's latest funding round?

    The 7 Virtues's latest funding round is Incubator/Accelerator.

  • Who are the investors of The 7 Virtues?

    Investors of The 7 Virtues include Sephora Accelerate.

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