Oct 5, 2021

05.10.2021 07:50, Isabelle Mitchell TestingTime AG (TestingTime) has been acquired by Norstat, the leading data-collector for market research services in Northern Europe. Norstat acquired 100% of the shares in TestingTime, the world’s leading self-service test user recruitment platform. Together the two companies will produce revenue of EUR 60 million, with strong profits. TestingTime was a TOP 100 from 2015 to 2020. TestingTime is headquartered in Zurich, with more than 25 employees. The company was established in Switzerland in 2015 and has grown its geographical presence to include Germany, Austria, France, and the United Kingdom. The acquisition of TestingTime was completed September 30, 2021, and adds to Norstat’s strategy of European growth within fieldwork for qualitative and quantitative research. TestingTime, a TOP 100 Startup , joins the pan-European Norstat Group, now boasting a physical presence in 14 European markets with more than 200 full-time employees and more than 1500 part-time employees. The company was established in Norway in 1997 and is today the leading data-collector for market research services in Northern Europe. “The acquisition supports our strategic rationale and priorities—Norstat is actively looking for expansion opportunities in Europe and we have the ambition to address both quantitative and qualitative research across our markets, with a one-stop-shop approach to fieldwork/data collection capabilities. As such, the acquisition is very much in line with our overall strategy and is an important milestone on our path to becoming the leading European player within this industry”, said Nortstat CEO Erling Eriksen. “Since the very beginning of TestingTime, I always envisioned a world where Market- and UX researchers worked together closely. Both teams have one job: understand users and help build products and services people love. This acquisition marks a big step forward towards this vision. We are very proud to become part of Norstat. It’s a perfect match in terms of business and culture. Together we can offer our customers a lot more possibilities like geographical reach and expertise in quantitative research,“ said TestingTime CEO Reto Laemmler. This acquisition marks Norstat’s entry into Switzerland and further solidifies its presence in the DACH region. Furthermore, the acquisition significantly strengthens the group’s technological capabilities, whereby Norstat can now offer Do-It-Yourself (DIY) recruitment of test users and respondents for qualitative and quantitative research. Norstat will deploy TestingTime’s capabilities to accelerate the digitization of the current recruitment business across our footprint and increase customer satisfaction. “We have worked together with the TestingTime team for more than nine months and been immensely impressed by their automated, DIY solutions and their relentless attention to customer and user experience,” said Erling Eriksen, CEO in Norstat. “We are happy that our modern web platform helps to digitalize the Norstat processes all over Europe and that additional thousands of customers can now have access to our million test users. Scale it up!” said Oliver Ganz, CTO in TestingTime. In addition, TestingTime’s large test user pools across Europe will add nearly one million individuals to Norstat’s existing consumer panels, benefiting all of Norstat and TestingTime customers. TestingTime’s comprehensive test user offering can be customized and scaled to suit the customer’s needs, including full-service testing with leading usability labs and UX/CX agencies. TestingTime will become part of Norstat Group but will continue to operate as a separate brand and entity, headed by the co-founders Reto Laemmler (CEO) and Oliver Ganz (CTO). The TestingTime co-founders Reto Laemmler (CEO, left) and Oliver Ganz (CTO, right) Source: press release TestingTime AG: We recruit test users for user and market research We support UX and market researchers by making test user recruiting easy, fast, and hassle-free. Thanks to our pool of more than 500,000 test users, we're able to deliver any profile within 48 hours. ... Read more Additional Links