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Terminus

terminus.com

Founded Year

2014

Stage

Series C - II | Alive

Total Raised

$196.45M

Last Raised

$22.33M | 1 mo ago

Revenue

$0000 

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+100 points in the past 30 days

About Terminus

Terminus is an account-based marketing platform that enables B2B marketers to target best-fit accounts, engage decision-makers on their terms, and accelerate marketing and sales pipeline velocity at scale. The company was founded in 2014 and is based in Atlanta, Georgia.

Headquarters Location

3340 Peachtree Road North East Suite 300

Atlanta, Georgia, 30326,

United States

888-373-9406

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ESPs containing Terminus

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Emerging Tech / Digital Engagement

Account-based marketing allows collaboration between marketing and sales to develop personalized purchasing experiences for new and existing customers. This strategy fosters engagement from accounts and allows organizations to make collaborative, impactful decisions.

Terminus named as Highflier among 10 other companies, including 6sense, NextRoll, and Demandbase.

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Research containing Terminus

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CB Insights Intelligence Analysts have mentioned Terminus in 1 CB Insights research brief, most recently on Jan 24, 2022.

Expert Collections containing Terminus

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Terminus is included in 1 Expert Collection, including Ad Tech.

A

Ad Tech

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Latest Terminus News

Terminus Maximizes Ad Spend for Marketers with Less Than 3% Fraud Rate

Jan 25, 2023

Share Terminus’ leading ad solution expands reach, increases targeting and delivers higher return on ad spend during economic downturn Terminus , the leading account centric platform for revenue growth, announces industry-leading ad fraud rates of less than 3%, enabling marketers to achieve higher returns on one of their largest investments: ad spend. According to Terminus’ new ABM Benchmark Report: B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. The total cost of ad fraud exceeded $81 billion in 2022, and is expected to increase to $100 billion by 2023, according to Statista research. With lower ad fraud and cost-per-mille (CPM) rates, Terminus customers consistently save money on ad fraud loss while achieving better targeting and reach on campaigns. “Ad spend is always one of the largest line items for CMOs. But because marketers are under intense budget scrutiny, missing the mark on ad performance isn’t an option,” said Natalie Cunningham, chief marketing officer of Terminus. “Terminus has the lowest ad fraud rate on the market. And we deliver a higher reach and ROI for marketers, maximizing spend and driving meaningful revenue outcomes. Whether they’re targeting consumers or buying committees — marketers can reach the right audience with the right content at the right time with Terminus.” To help marketers deliver more effective, targeted ads, Terminus gathered unique insights about the anatomy of high-performing ad campaigns in its report. It uncovers trends in ad copy, creative, format and channel strategies that maximize revenue impact. Key insights from Terminus’ new ABM Benchmark Report: B2B Digital Advertising include: Email and LinkedIn increase ROI for marketers. While ads in outgoing email signatures carry no cost for placement or clicks, they have the highest click-through rate at .50% to .80%. LinkedIn ads may carry a higher price tag of up to $30 per CPM, but these ads are highly targeted across demographics, industries, company sizes and more and carry click-through rates of up to .60%. Use messaging and CTAs to differentiate the brand. An ABM strategy gets ads in front of the right audience, but the content still matters. Marketers should create concise value propositions and CTAs, using fewer words while encouraging readers to learn more on a landing page or marketing resource. Marketers should also differentiate messages based on audience segmentation to increase engagement, use impactful callouts like customer quotes to demonstrate a solution’s effectiveness and align messaging with overall campaign goals. Choose images and colors wisely. While graphics remain popular, marketers should consider using photos of people because of the ads’ higher click-through rates. Blue, black, and green background colors perform best. Terminus offers access to over 100 ad networks, including over 7,000 private marketplace deals and premium channels like connected TV (CTV), audio and video. The company was recognized as a leader in The Forrester Wave™: B2B Advertising Solutions, Q3 2022 report.

Terminus Frequently Asked Questions (FAQ)

  • When was Terminus founded?

    Terminus was founded in 2014.

  • Where is Terminus's headquarters?

    Terminus's headquarters is located at 3340 Peachtree Road North East, Atlanta.

  • What is Terminus's latest funding round?

    Terminus's latest funding round is Series C - II.

  • How much did Terminus raise?

    Terminus raised a total of $196.45M.

  • Who are the investors of Terminus?

    Investors of Terminus include Edison Partners, GreenSky Capital, CIBC Innovation Banking, Atlanta Ventures, Hallett Capital and 15 more.

  • Who are Terminus's competitors?

    Competitors of Terminus include Madison Logic, Metadata.io, Jambo, BambooBox, 6sense and 8 more.

Compare Terminus to Competitors

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6sense

6sense's helps revenue teams uncover anonymous buying behavior, prioritize fragmented data to focus on accounts in the market, and engage resistant buying teams with personalized, omni-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything they need to do to generate more opportunities, increase deal size, get into opportunities sooner, compete and win more often.

Demandbase Logo
Demandbase

Demandbase is an Account-Based Marketing (ABM) technology company. The company currently offers an Artificial Intelligence-enabled, comprehensive ABM platform that spans advertising, marketing, sales, and analytics.The company is active in multiple industries including, business services, enterprises, financial services, manufacturing, and technology. The company was founded in 2005 and is based in San Francisco, California.

Leadspace Logo
Leadspace

Leadspace provides an Audience Management Platform which enables B2B companies to engage customers and drive growth by allowing marketers to find and know their audiences. As internal and external data multiplies, Leadspace uses AI to provide a source of truth across all sales and marketing data, identify net new account and individuals, and recommend the marketing activities.

NextRoll Logo
NextRoll

NextRoll, formerly AdRoll, provides digital marketing services. The company offers marketing platforms to create personalized, digital campaigns, and APIs for businesses to build their own marketing products.

Metadata.io Logo
Metadata.io

Metadata.io provides B2B marketers with simple prospect database enrichment, using data signals to give businesses greater insights into their current prospects and easy-to-implement micro-targeting strategies for prospective new customers. The company was founded in 2015 and is based in San Jose, California.

Jambo Logo
Jambo

Jambo is developing a Web3 user acquisition gateway for Africa by democratizing access to crypto-based income-generation opportunities through "learn, play, earn". It was founded in 2021 and is based in the Congo.

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